Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24850
Notes:
Bulletin No. 31, page 2., Identifies an advertising agency that is inviting free insertion of a "big news story" regarding one of the agency's clients. The agency "even proposed to furnish cuts to illustrate the article in question."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 2 Document Number: B00249
Notes:
AgComm Teaching. Review of Extension Research 1946/47-1956, Extension Service Circular 506, U.S. Department of Agriculture, Washington, D.C., Burlington, Vermont: Vermont Agricultural Extension Service, Editorial Office. 30 pp.
Prijatel, Patrica (author), Foskit, Barry (author), and Milam, Henry (author)
Format:
Paper
Publication Date:
1996-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 117 Document Number: C13256
Notes:
12 p., paper presented to the Magazine Division of the Association for Education in Journalism and Mass Communication Annual Convention, Atlanta, Georgia, 1994.
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 3. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center
This is part of an inserted supplement in Agri Marketing magazine. The supplement is entitled, "Food Systems Insider, July 2003, Volume 3, Number 3. A supplement to Food Systems Group publications and Meat&Poultry magazine."
Center for Science in the Public Interest, Washington, D.C.
Format:
News release
Publication Date:
1997-10-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24430
Notes:
Retrieved July 7, 2006, 4 pages., "Marketing campaign (disguised as research findings) boosts wine as a health food -- says CSPI report." The California Wine Institute "manipulates research evidence to highlight reasons to drink, but fails to report evidence of alcohol's ill effects."
Fairchild, Dean G. (author) and Dahlgran, Roger A. (author)
Format:
Paper
Publication Date:
1996
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: D11669
Notes:
11 pages., Pages 204-216 in Proceedings of the NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management, Chicago, Illinois > 1981-1999 Conference Archive., Researchers estimated net reach and average frequency of exposure to publicity about a case of chicken contamination in the U.S. "It was found that for each unit of increase in weekly publicity frequency, prices were depressed by 1.2 percent, leading to a $760 million retail loss to the chicken industry. This amounts to less than one-quarter of one percent of revenue over the 10 years studied."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23247
Notes:
ZimmComm Marketing and Communications, Holts Summit, Missouri. 1 page., Describes an "innovative news distribution service for agriculture that includes not only print, broadcast and internet media, but also direct-to-farmer distribution."
