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    53. The impact of health risk information on food demand: a case study of Alar and apples

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hoehn, John P. (author) and van Ravenswaay, Eileen (author)
    Format:
    Book chapter
    Publication Date:
    1991
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22159
    Notes:
    Pages 155-174 in Julie A. Caswell (ed.), Economics of food safety. New York: Elsevier Science Publishing Company, Inc. 356 pages.

    54. How a state publicity campaign popularized conservation

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Holway, Christie P. (author)
    Format:
    Journal article
    Publication Date:
    1937-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17220
    Journal Title:
    Public Opinion Quarterly
    Journal Title Details:
    1(4) : 140-143
    Notes:
    Posted on: <a href="http://www.jstor.org/browse">http://www.jstor.org/browse</a> in Sociology Section

    59. Know your indoor farmer: square roots, techno-local food, and transparency as publicity

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Keshwani, Jenny (author)
    Format:
    Journal article
    Publication Date:
    2020
    Published:
    United States: Sage
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12748
    Journal Title:
    American Behavioral Scientist
    Journal Title Details:
    Vol. 64, Iss. 11
    Notes:
    19pgs, Advocates of indoor vertical farming have pitched the enterprise as key to the future of food, an opportunity to use technological innovation to increase local food production, bolster urban sustainability, and create a world in which there is “real food” for everyone. At the same time, critics have raised concerns about the costs, energy usage, social impacts, and overall agricultural viability of these efforts, with some insisting that existing low-tech and community-based solutions of the “good food movement” offer a better path forward. Drawing from a mix of participant observation and other qualitative methods, this article examines the work of Square Roots, a Brooklyn-based indoor vertical farming company cofounded by entrepreneur Kimbal Musk and technology CEO Tobias Peggs. In an effort to create a market for what I refer to as “techno-local food,” Square Roots pitches its products as simultaneously “real” and technologically optimized. As a way to build trust in these novel products and better connect consumers with producers, Square Roots leans on transparency as a publicity tool. The company’s Transparency Timeline, for instance, uses photos and a narrative account of a product’s life-cycle to tell its story “from seed-to-store,” allowing potential customers to “know their farmer.” The information Square Roots shares, however, offers a narrow peek into its operations, limiting the view of operational dynamics that could help determine whether the company is actually living up to its promise. The research provides a clear case study of an organization using transparency–publicity as market strategy, illustrating the positive possibilities that such an approach can bring to consumer engagement, while also demonstrating how the tactic can distract from a company’s stated social responsibility goals.

    69. Oh, what a tangled web they weave: today's animal rights activists challenge the food system's passive stance

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Miller, Marlys (author)
    Format:
    Journal article
    Publication Date:
    2003-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18387
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(7) : 1i-2i, 4i, 6i
    Notes:
    This is an article from Pork magazine, included as part of an inserted supplement in Agri Marketing magazine. The supplement is entitled, "Food Systems Insider, July 2003, Volume 3, Number 3. A supplement to Food Systems Group publications and Meat&amp;Poultry magazine."

    70. Considering public relations material

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Modlin, Dan (author)
    Format:
    Journal article
    Publication Date:
    1985-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09530
    Journal Title:
    CHATS
    Journal Title Details:
    46(4) : 9
    Notes:
    National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 5. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center

    71. The role of public relations firms in farm broadcasting

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Modlin, Dan (author)
    Format:
    Journal article
    Publication Date:
    1985-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09532
    Journal Title:
    CHATS
    Journal Title Details:
    46(5) : 10
    Notes:
    National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 5. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center

    72. Different ways to get publicity

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Moss, Geoffrey (author) and Moss Associates, Ltd., Wellington, New Zealand.
    Format:
    Report
    Publication Date:
    2006-12
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: C25107
    Notes:
    4 pages., Listing of dozens of ways to publicize products or services.

    73. A media survey checklist

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Murphy, C.C. (author), Peterson, G.R. (author), and Pennsylvania State University; Pennsylvania State University
    Format:
    Journal article
    Publication Date:
    1981
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 52 Document Number: C00698
    Journal Title:
    ACE Quarterly
    Journal Title Details:
    64 (4) : 41
    Notes:
    AgComm Teaching; media research; research methods; surveys

    80. Start spreading the news -- a case study on marketing 'Millie' and cloning research

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pantalone, Margot (author), Clark, Patricia (author), Anderson, Misty (author), and Denney, Charles (author)
    Format:
    Conference paper
    Publication Date:
    2001
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C11831
    Journal Title Details:
    7 pages
    Notes:
    A Paper Presented to the Southern Association of Agricultural Scientists Agricultural Communications Section, Fort Worth, TX, January 2001

    81. Model for incorporating indigenous knowledge into agricultural research and extension net-work in Orissa

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Parasar, Bibudha (author) and Orissa Society of Extension Education
    Format:
    Journal article
    Publication Date:
    1997
    Published:
    India: Department of Extension Education, College of Agriculture, Bhubanwswar, India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: C20038
    Journal Title:
    Journal of Extension Education
    Journal Title Details:
    2 (1 & 2) : 30-34
    Notes:
    Burton Swanson Collection

    82. What do magazine readers read? advertising versus advertorials versus articles: a readership study of country home and Midwest living

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Prijatel, Patrica (author), Foskit, Barry (author), and Milam, Henry (author)
    Format:
    Paper
    Publication Date:
    1996-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 117 Document Number: C13256
    Notes:
    12 p., paper presented to the Magazine Division of the Association for Education in Journalism and Mass Communication Annual Convention, Atlanta, Georgia, 1994.

    84. Eat this, don't eat that: who controls what we consume?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Radhakrishnan, Bharathi (author / ABC News Medical Unit)
    Format:
    News article
    Publication Date:
    2006-06-14
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 150 Document Number: C24247
    Notes:
    Retrieved June 16, 2006, Via ABC News. 2 pages., A lawsuit by the Center for Science in the Public Interest against KFC for fat levels in fried chicken raises questions about limitations on what Americans eat and about appropriateness of "press conference" law suits meant to attract media attention. Cites results of a nonscientific survey on ABCNEWS.com.

    86. Public communication campaigns

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rice, Ronald E. (author) and Atkin, Charles K. (author)
    Format:
    Book
    Publication Date:
    2000
    Published:
    International: Sage Publications, Thousand Oaks, California.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35834
    Notes:
    Third edition. 428 pages.

    87. Communications plan: planting the seed for a new way of thinking

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Richards, Julie (author)
    Format:
    Journal article
    Publication Date:
    2006-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25101
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(9) : 28, 30
    Notes:
    Report of a communications program by Syngenta to introduce AVICTA Complete Pak, a seed-delivered treatment for controlling nematodes in cotton crops.

    88. The economic value of public relations expenditures: food safety and the strawberry case

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Richards, Timothy J. (author) and Patterson, Paul M. (author)
    Format:
    Journal article
    Publication Date:
    1999
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18401
    Journal Title:
    Journal of Agricultural and Resource Economics
    Journal Title Details:
    23(2) : 440-462

    92. Getting PR announcements on the air

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sowden, Cindy (author)
    Format:
    Journal article
    Publication Date:
    1990
    Published:
    USA: National Association of Farm Broadcasters
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09614
    Journal Title:
    NAFB Signal
    Journal Title Details:
    1(2) : 7-9
    Notes:
    National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 5. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center

    93. What Vermont farm people want from radio

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Spaven, J. (author) and Wallerius, M. (author)
    Format:
    Unpublished report
    Publication Date:
    1951
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 2 Document Number: B00249
    Notes:
    AgComm Teaching. Review of Extension Research 1946/47-1956, Extension Service Circular 506, U.S. Department of Agriculture, Washington, D.C., Burlington, Vermont: Vermont Agricultural Extension Service, Editorial Office. 30 pp.

    99. Public relations techniques - their uses and abuses (agriculture)

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ward, William B. (author / Professor of Agricultural Journalism and Head of the Department of Extension Teaching and Information, Cornell University) and Professor of Agricultural Journalism and Head of the Department of Extension Teaching and Information, Cornell University
    Format:
    Book chapter
    Publication Date:
    1959
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: B04329
    Notes:
    In: Ward, William B. Reporting agriculture : through newspapers, magazines, radio, television. 2nd ed. Ithaca, NY : Comstock Publishing Associates, 1959. p. 356-386