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    51. Inject a shot of publicity and watch it grow

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    52. Joint advertising campaign

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    53. Know your indoor farmer: square roots, techno-local food, and transparency as publicity

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    55. Lessons learned in distributing videotapes in demand

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    57. Market research and the land grant/USDA communicator

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    58. Mass media publicity and knowledge gaps: social conflict may increase information equality

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    59. Media bias?

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    60. Media relations made easy - in the Big Easy: A training guide

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    61. Media, civil society and the rise of a green public sphere in China

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    64. Model for incorporating indigenous knowledge into agricultural research and extension net-work in Orissa

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    69. Oh, what a tangled web they weave: today's animal rights activists challenge the food system's passive stance

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    70. Organizing for publicity

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    74. Preparing for a future in the agricultural communications industry

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    78. Public communication campaigns

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    79. Public relations techniques - their uses and abuses (agriculture)

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    81. Publicity and the county agent

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    83. Publishers express views on free publicity

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    88. Report 2. Task force on vo ag - FFA public relations

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    89. Selection and use of media and methods

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    90. Selling the farm press to advertisers

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    91. Shall the agricultural college editor do more promotional work?

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    92. Should RFDs use publicity handouts from commercial companies?

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    96. Start spreading the news -- a case study on marketing 'Millie' and cloning research

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