Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24850
Notes:
Bulletin No. 31, page 2., Identifies an advertising agency that is inviting free insertion of a "big news story" regarding one of the agency's clients. The agency "even proposed to furnish cuts to illustrate the article in question."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36831
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 11, 1 page., Reports a consensus of members that a planned joint advertising campaign to promote the use of farm papers would be futile until a movement toward an increase in advertising as a whole. All members have sustained a loss of revenue during 1931.
Pages 77-78 in Extension Circular 541, Review of Extension Research, January through December 1961, U.S. Department of Agriculture, Washington, D.C. Summary of a thesis for the master of science in public relations, American University, Washington, D.C. 1961. 106 pages.
Via online issue. 4 pages., Community in Georgia hosts a festival to support a peanut industry under criticism because of a salmonella outbreak involving peanut butter.
Brooks, John R. (author / Radio/Television Communications Specialist, Louisiana Cooperative Extension Service, Agricultural Center, Louisiana State University)
Format:
Journal article
Publication Date:
1991
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 83 Document Number: C05066
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C11852
Journal Title Details:
pp. 61-63
Notes:
Presentation at The Sixth Annual Conferences of The American Association of Agricultural College Editors at Knoxville, TN, June 20-22, 1918, Proceedings of The Fourth, Fifth, and Sixth Annual Conferences of The American Association of Agricultural College Editors by Subject Term(s)
Agricultural Communicators in Education (ACE) in 1919
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09546
Notes:
Hal R. Taylor Collection (abstract), Excerpts from chapter in Wilbur Schramm (editor), Mass Communications, Institute of Communications Research, University of Illinois, Urbana.
Center for Science in the Public Interest, Washington, D.C.
Format:
News release
Publication Date:
1997-10-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24430
Notes:
Retrieved July 7, 2006, 4 pages., "Marketing campaign (disguised as research findings) boosts wine as a health food -- says CSPI report." The California Wine Institute "manipulates research evidence to highlight reasons to drink, but fails to report evidence of alcohol's ill effects."
Fairchild, Dean G. (author) and Dahlgran, Roger A. (author)
Format:
Paper
Publication Date:
1996
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: D11669
Notes:
11 pages., Pages 204-216 in Proceedings of the NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management, Chicago, Illinois > 1981-1999 Conference Archive., Researchers estimated net reach and average frequency of exposure to publicity about a case of chicken contamination in the U.S. "It was found that for each unit of increase in weekly publicity frequency, prices were depressed by 1.2 percent, leading to a $760 million retail loss to the chicken industry. This amounts to less than one-quarter of one percent of revenue over the 10 years studied."
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 3. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center
Hartenstein,Shannon (author) and National FFA Organization
Format:
Handbook
Publication Date:
2002
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29951
Notes:
85 pages, Guidebook for "Agricultural Communications in the Classroom." Includes history and career opportunities in this career field, publicity methods, media use, media relations, editing style, media exercises and other information of use to FFA members.
Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois
Format:
Speech
Publication Date:
1926-02-18
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36773
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 7, Special Bulletin No. 13. 3 pages., Delivered before the annual meeting of the Inland Daily Press Association, Chicago, Illinois, February, 16, 1926.
Hayden, Victor F. (author) and Agricultural Publishers Association.
Format:
Article
Publication Date:
1922-06-27
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28854
Notes:
Agricultural Publishers Association Records, UI Archives., Special Bulletin. 8 pages., Describes a proposed campaign of publicity and advertising to promote marketers to advertise in farm periodicals.
