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    1. Lessons learned in distributing videotapes in demand

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brooks, John R. (author / Radio/Television Communications Specialist, Louisiana Cooperative Extension Service, Agricultural Center, Louisiana State University)
    Format:
    Journal article
    Publication Date:
    1991
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 83 Document Number: C05066
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    75 (1) : 31-33
    Notes:
    James F. Evans Collection

    4. What the future farmers publicity man thinks

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Farrar, J. (author)
    Format:
    Journal article
    Publication Date:
    1947-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09401
    Journal Title:
    CHATS
    Journal Title Details:
    September 1947 : 9
    Notes:
    National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 3. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center

    5. A bouquet, a criticism, a suggestion from RFDs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1952-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09446
    Journal Title:
    CHATS
    Journal Title Details:
    September 1952 : 5
    Notes:
    National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 3. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center

    6. Should RFDs use publicity handouts from commercial companies?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1953-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09453
    Journal Title:
    CHATS
    Journal Title Details:
    June 1953 : 3
    Notes:
    National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 3. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center

    7. Considering public relations material

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Modlin, Dan (author)
    Format:
    Journal article
    Publication Date:
    1985-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09530
    Journal Title:
    CHATS
    Journal Title Details:
    46(4) : 9
    Notes:
    National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 5. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center

    8. The role of public relations firms in farm broadcasting

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Modlin, Dan (author)
    Format:
    Journal article
    Publication Date:
    1985-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09532
    Journal Title:
    CHATS
    Journal Title Details:
    46(5) : 10
    Notes:
    National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 5. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center

    9. Getting PR announcements on the air

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sowden, Cindy (author)
    Format:
    Journal article
    Publication Date:
    1990
    Published:
    USA: National Association of Farm Broadcasters
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09614
    Journal Title:
    NAFB Signal
    Journal Title Details:
    1(2) : 7-9
    Notes:
    National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 5. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center

    10. The bio-battle of words

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Abley, Mark (author)
    Format:
    Newspaper
    Publication Date:
    2000-01-29
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 111 Document Number: C10691
    Journal Title Details:
    B1 / Break, 4 pages
    Notes:
    Posted on Department of Plant Agriculture, University of Guelph, Canada, Montreal Gazette

    16. Start spreading the news -- a case study on marketing 'Millie' and cloning research

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pantalone, Margot (author), Clark, Patricia (author), Anderson, Misty (author), and Denney, Charles (author)
    Format:
    Conference paper
    Publication Date:
    2001
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C11831
    Journal Title Details:
    7 pages
    Notes:
    A Paper Presented to the Southern Association of Agricultural Scientists Agricultural Communications Section, Fort Worth, TX, January 2001

    17. Organizing for publicity

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Campbell, Glenn H. (author)
    Format:
    Proceedings
    Publication Date:
    1919
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C11852
    Journal Title Details:
    pp. 61-63
    Notes:
    Presentation at The Sixth Annual Conferences of The American Association of Agricultural College Editors at Knoxville, TN, June 20-22, 1918, Proceedings of The Fourth, Fifth, and Sixth Annual Conferences of The American Association of Agricultural College Editors by Subject Term(s) Agricultural Communicators in Education (ACE) in 1919

    20. What do magazine readers read? advertising versus advertorials versus articles: a readership study of country home and Midwest living

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Prijatel, Patrica (author), Foskit, Barry (author), and Milam, Henry (author)
    Format:
    Paper
    Publication Date:
    1996-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 117 Document Number: C13256
    Notes:
    12 p., paper presented to the Magazine Division of the Association for Education in Journalism and Mass Communication Annual Convention, Atlanta, Georgia, 1994.

    24. What Vermont farm people want from radio

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Spaven, J. (author) and Wallerius, M. (author)
    Format:
    Unpublished report
    Publication Date:
    1951
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 2 Document Number: B00249
    Notes:
    AgComm Teaching. Review of Extension Research 1946/47-1956, Extension Service Circular 506, U.S. Department of Agriculture, Washington, D.C., Burlington, Vermont: Vermont Agricultural Extension Service, Editorial Office. 30 pp.

    25. Public relations techniques - their uses and abuses (agriculture)

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ward, William B. (author / Professor of Agricultural Journalism and Head of the Department of Extension Teaching and Information, Cornell University) and Professor of Agricultural Journalism and Head of the Department of Extension Teaching and Information, Cornell University
    Format:
    Book chapter
    Publication Date:
    1959
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: B04329
    Notes:
    In: Ward, William B. Reporting agriculture : through newspapers, magazines, radio, television. 2nd ed. Ithaca, NY : Comstock Publishing Associates, 1959. p. 356-386

    26. A media survey checklist

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Murphy, C.C. (author), Peterson, G.R. (author), and Pennsylvania State University; Pennsylvania State University
    Format:
    Journal article
    Publication Date:
    1981
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 52 Document Number: C00698
    Journal Title:
    ACE Quarterly
    Journal Title Details:
    64 (4) : 41
    Notes:
    AgComm Teaching; media research; research methods; surveys

    27. Market research and the land grant/USDA communicator

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Browning, Ned (author / Alabama Cooperative Extension Service, Auburn University) and Alabama Cooperative Extension Service, Auburn University
    Format:
    Journal article
    Publication Date:
    1987
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 65 Document Number: C02485
    Journal Title:
    ACE Quarterly
    Journal Title Details:
    70 (2) : 1-9
    Notes:
    James F. Evans Collection

    29. An analysis of 4-H club publicity in Kansas

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Apel, D. (author)
    Format:
    Thesis summary
    Publication Date:
    1962-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08449
    Journal Title:
    Review of Extension Research
    Journal Title Details:
    1961
    Notes:
    Pages 77-78 in Extension Circular 541, Review of Extension Research, January through December 1961, U.S. Department of Agriculture, Washington, D.C. Summary of a thesis for the master of science in public relations, American University, Washington, D.C. 1961. 106 pages.

    30. The press, propaganda, and pressure groups

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Casey, Ralph D. (author)
    Format:
    Book chapter
    Publication Date:
    1949
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09546
    Notes:
    Hal R. Taylor Collection (abstract), Excerpts from chapter in Wilbur Schramm (editor), Mass Communications, Institute of Communications Research, University of Illinois, Urbana.

    31. You know it's going to be a bad day when a 60 Minutes camera crew is waiting for you at work - a case study of chicken contamination publicity

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fairchild, Dean G. (author) and Dahlgran, Roger A. (author)
    Format:
    Paper
    Publication Date:
    1996
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: D11669
    Notes:
    11 pages., Pages 204-216 in Proceedings of the NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management, Chicago, Illinois &gt; 1981-1999 Conference Archive., Researchers estimated net reach and average frequency of exposure to publicity about a case of chicken contamination in the U.S. "It was found that for each unit of increase in weekly publicity frequency, prices were depressed by 1.2 percent, leading to a $760 million retail loss to the chicken industry. This amounts to less than one-quarter of one percent of revenue over the 10 years studied."

    32. Know your indoor farmer: square roots, techno-local food, and transparency as publicity

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Keshwani, Jenny (author)
    Format:
    Journal article
    Publication Date:
    2020
    Published:
    United States: Sage
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12748
    Journal Title:
    American Behavioral Scientist
    Journal Title Details:
    Vol. 64, Iss. 11
    Notes:
    19pgs, Advocates of indoor vertical farming have pitched the enterprise as key to the future of food, an opportunity to use technological innovation to increase local food production, bolster urban sustainability, and create a world in which there is “real food” for everyone. At the same time, critics have raised concerns about the costs, energy usage, social impacts, and overall agricultural viability of these efforts, with some insisting that existing low-tech and community-based solutions of the “good food movement” offer a better path forward. Drawing from a mix of participant observation and other qualitative methods, this article examines the work of Square Roots, a Brooklyn-based indoor vertical farming company cofounded by entrepreneur Kimbal Musk and technology CEO Tobias Peggs. In an effort to create a market for what I refer to as “techno-local food,” Square Roots pitches its products as simultaneously “real” and technologically optimized. As a way to build trust in these novel products and better connect consumers with producers, Square Roots leans on transparency as a publicity tool. The company’s Transparency Timeline, for instance, uses photos and a narrative account of a product’s life-cycle to tell its story “from seed-to-store,” allowing potential customers to “know their farmer.” The information Square Roots shares, however, offers a narrow peek into its operations, limiting the view of operational dynamics that could help determine whether the company is actually living up to its promise. The research provides a clear case study of an organization using transparency–publicity as market strategy, illustrating the positive possibilities that such an approach can bring to consumer engagement, while also demonstrating how the tactic can distract from a company’s stated social responsibility goals.

    33. Communications plan: planting the seed for a new way of thinking

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Richards, Julie (author)
    Format:
    Journal article
    Publication Date:
    2006-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25101
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(9) : 28, 30
    Notes:
    Report of a communications program by Syngenta to introduce AVICTA Complete Pak, a seed-delivered treatment for controlling nematodes in cotton crops.

    35. Different ways to get publicity

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Moss, Geoffrey (author) and Moss Associates, Ltd., Wellington, New Zealand.
    Format:
    Report
    Publication Date:
    2006-12
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: C25107
    Notes:
    4 pages., Listing of dozens of ways to publicize products or services.

    40. Selection and use of media and methods

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dryer, Gerald (author), Vlistrup, Richard (author), and Groves, Frank (author)
    Format:
    Publication
    Publication Date:
    1977-02
    Published:
    USA: Cooperative Extension Service, Purdue University, West Lafayette, Indiana.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26800
    Notes:
    20 pages.

    41. Report 2. Task force on vo ag - FFA public relations

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Evans, J.F. (author), Bosomworth, E.L. (author), Kemnitz, A.F. (author), Randolph, O.W. (author), Vroom, J.J. (author), and Smith, G.D. (author)
    Format:
    Report
    Publication Date:
    1970-02-21
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: C27286
    Notes:
    7 pages., Recommendations presented to the Illinois Vo Ag - FFA Long-Range Planning Committee.

    45. Focus on metaphors: the case of "frankenfood" on the web

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hellsten, Iina (author)
    Format:
    Journal article
    Publication Date:
    2003-07
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: C27507
    Journal Title:
    Journal of Computer-Mediated Communication
    Journal Title Details:
    8(4)
    Notes:
    Via UI electronic subscription. 16 pages.

    51. Who's driving this thing?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Center for Media and Democracy, Madison, Wisconsin
    Format:
    Commentary
    Publication Date:
    2007-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: C28103
    Notes:
    Via PR Watch.Org. 1 page., Examines the ethical issues related to video news releases, using an example from a farm equipment marketer.

    52. To protect public land, eco protesters get creative

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Article
    Publication Date:
    2009-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 171 Document Number: C28765
    Notes:
    Time.com via Yahoo.com. 2 pages., Describes efforts of a college student who "singlehandedly disrupted a multi-million-dollar land auction that would have put hundreds of thousands of acres of public lands in southern Utah into the hands of oil and gas companies."

    53. Selling the farm press to advertisers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hayden, Victor F. (author) and Agricultural Publishers Association.
    Format:
    Article
    Publication Date:
    1922-06-27
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28854
    Notes:
    Agricultural Publishers Association Records, UI Archives., Special Bulletin. 8 pages., Describes a proposed campaign of publicity and advertising to promote marketers to advertise in farm periodicals.

    55. Hitting back at bad publicity, Blakely celebrates its peanuts

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Basu, Moni (author)
    Format:
    Journal article
    Publication Date:
    2009-03-22
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C28948
    Journal Title:
    Atlanta Journal-Constitution
    Notes:
    Via online issue. 4 pages., Community in Georgia hosts a festival to support a peanut industry under criticism because of a salmonella outbreak involving peanut butter.

    58. Preparing for a future in the agricultural communications industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hartenstein,Shannon (author) and National FFA Organization
    Format:
    Handbook
    Publication Date:
    2002
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29951
    Notes:
    85 pages, Guidebook for "Agricultural Communications in the Classroom." Includes history and career opportunities in this career field, publicity methods, media use, media relations, editing style, media exercises and other information of use to FFA members.

    60. Public communication campaigns

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rice, Ronald E. (author) and Atkin, Charles K. (author)
    Format:
    Book
    Publication Date:
    2000
    Published:
    International: Sage Publications, Thousand Oaks, California.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35834
    Notes:
    Third edition. 428 pages.

    64. Publishers express views on free publicity

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois
    Format:
    Report
    Publication Date:
    1926-03-29
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36771
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 7, Special Bulletin No. 23. 1 page.

    65. Agricultural Day

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois
    Format:
    Speech
    Publication Date:
    1926-02-18
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36773
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 7, Special Bulletin No. 13. 3 pages., Delivered before the annual meeting of the Inland Daily Press Association, Chicago, Illinois, February, 16, 1926.

    66. Joint advertising campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Allen, W.C. (author / President, APA) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Letter
    Publication Date:
    1931-09-29
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36831
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 11, 1 page., Reports a consensus of members that a planned joint advertising campaign to promote the use of farm papers would be futile until a movement toward an increase in advertising as a whole. All members have sustained a loss of revenue during 1931.

    68. The rural information-based construction under the perspective of expanding agricultural industrial chain

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Zhu, Li (author) and Zhu, Jing (author)
    Format:
    Journal article
    Publication Date:
    2012
    Published:
    China
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 187 Document Number: D01017
    Journal Title:
    Asian Agricultural Research
    Journal Title Details:
    4(1) : 49-53, 57

    69. Media, civil society and the rise of a green public sphere in China

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Yang, Goubin (author) and Calhoun, Craig (author)
    Format:
    Book chapter
    Publication Date:
    2013
    Published:
    China
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02306
    Notes:
    Pages 273-289 in Libby Lester and Brett Hutchins (eds.), Environmental conflict and the media. Peter Lang Publishing, Inc., New York. 357 pages.

    84. Media bias?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    DeGregori, Thomas R. (author / University of Houston)
    Format:
    Commentary
    Publication Date:
    2002-11-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: C15781
    Notes:
    2 p., CATO Institute, Washington, D.C.

    91. The original "medicine show"

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1908-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16333
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    19(2) : 132-133
    Notes:
    Features John Austin Hamlin, promoter of Hamlin's Wizard Oil and inventor of the "medicine show" which for many years was a "potent and profitable means of publicity for certain proprietary remedies."

    97. Mass media publicity and knowledge gaps: social conflict may increase information equality

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Donohue, G. (author), Olien, C. (author), and Tichenor, Phillip J. (author)
    Format:
    Journal article
    Publication Date:
    1980
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17016
    Journal Title:
    Sociology of Rural Life
    Journal Title Details:
    3 (3) : 5-7

    99. How a state publicity campaign popularized conservation

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Holway, Christie P. (author)
    Format:
    Journal article
    Publication Date:
    1937-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17220
    Journal Title:
    Public Opinion Quarterly
    Journal Title Details:
    1(4) : 140-143
    Notes:
    Posted on: <a href="http://www.jstor.org/browse">http://www.jstor.org/browse</a> in Sociology Section