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    2. Quantifying attitudes and knowledge change about the meat-animal industry via a massive open online course

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carr, Chad (author), Abrams, Katie (author), Roberts, Grady (author), Philipps, Kylie (author), Velinsky, Victoria (author), Eubanks, Larry (author), Scheffler, Jason (author), and Johnson, Dwain (author)
    Format:
    Journal article
    Publication Date:
    2020-08
    Published:
    United States: Extension Journal, Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12301
    Journal Title:
    Journal of Extension
    Journal Title Details:
    Vol. 58, Num. 4
    Notes:
    11 pages, Massive open online courses (MOOCs) offer a unique platform through which Extension can provide valuable education. We explored The Meat We Eat, a MOOC designed to create a more informed meat consumer and increase perceptions of transparency surrounding meat production. Compared to pretest respondents (n = 490), students who completed the posttest (n = 226) had an improved attitude toward meat and slaughter, an improved perception of the meat industry’s transparency, and increased knowledge. These findings suggest the relevance and value of MOOCs as Extension activities for improving knowledge and attitudes toward animal agriculture and other topics.

    3. Effectively communicating climate scinece beyond academia; harnessing the hetereogeneity of climate knowledge

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Howarth, Candice (author), Parsons, Laurie (author), and Thew, Harriet (author)
    Format:
    Journal article
    Publication Date:
    2020-04-24
    Published:
    USA: CellPress
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 209 Document Number: D13437
    Journal Title:
    One Earth
    Journal Title Details:
    2(4) : 320-324
    Notes:
    6 pages, Approaches to communicating climate science beyond academia are necessary for enhancing salience, understanding, and engagement and accelerating action. This Primer discusses the heterogeneous manner in which climate change messaging is received by different audiences, how social scientific approaches could help to better tailor climate change messaging to this varied landscape, and how attempts to close this gap must consider the emotional and affective dimensions of climate messaging. We explore how the use of narratives can enhance effective climate science communication and emphasize the importance of evidence-based advocacy in the current era of global challenges, uncertainty, and post-truth.

    4. The credibility of scientific communication sources regarding climate change: a population-based survey experiment

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sanz-Menéndez, Luis (author) and Cruz-Castro, Laura (author)
    Format:
    Online journal article
    Publication Date:
    2019
    Published:
    SAGE Journals
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10532
    Journal Title:
    Public Understanding of Science
    Notes:
    20 pages., via online journal., This article analyses whether different institutional sources of scientific information have an impact on its credibility. Through a population-based survey experiment of a national representative sample of the Spanish public, we measure the credibility that citizens attribute to scientific information on the evolution of CO2 emissions disclosed by different institutional sources (business associations, government, non-government environmental organisations, international bodies and national research institutions). The findings show that an institutional credibility gap exists in science communication. We also investigate the factors accounting for the credibility of the different institutional sources by examining variables related to knowledge, interest, trust, reputation, deference, attitudes, values and personal characteristics. Exploratory regression analyses reveal that identical variables can produce different effects on the credibility of scientific information, depending on the institutional source to which it is attributed.

    5. Rural perspectives of climate change: a study from Saurastra and Kutch of Western India

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Moghariya, Dineshkumar P. (author), Smardon, Richard C. (author), and State University of New York College of Environmental Science and Forestry
    Format:
    Online journal article
    Publication Date:
    2014-08-01
    Published:
    [place of publication not identified]: SAGE Publishing
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10123
    Journal Title:
    Public Understanding of Science
    Journal Title Details:
    23(6) : 660–677
    Notes:
    18 pages., Via online journal., This research reports on rural people’s beliefs and understandings of climate change in the Saurastra/ Kutch region of Western India. Results suggest that although most rural respondents have not heard about the scientific concept of climate change, they have detected changes in the climate. They appear to hold divergent understandings about climate change and have different priorities for causes and solutions. Many respondents appear to base their understandings of climate change upon a mix of ideas drawn from various sources and rely on different kinds of reasoning in relation to both causes of and solutions to climate change to those used by scientists. Environmental conditions were found to influence individuals’ understanding of climate change, while demographic factors were not. The results suggest a need to learn more about people’s conceptual models and understandings of climate change and a need to include local climate research in communication efforts.