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2. Make time to talk about your farm
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Roberts, Owen (author)
- Format:
- Commentary
- Publication Date:
- 2022-09-14
- Published:
- USA: Prairie Farmer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13235
- Notes:
- 4 pages
3. Science communication: synthesis of research findings and practical advice from experienced communicators
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Jenkins, Amy E. (author), Grygorczyk, Alexandra (author), and Boecker, Andreas (author)
- Format:
- Journal article
- Publication Date:
- 2020-08-01
- Published:
- USA: Clemson University Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13253
- Journal Title:
- Journal of Extension
- Journal Title Details:
- V.58, N.4
- Notes:
- 11 pages, Use of effective public communication strategies is critical for Extension professionals to successfully navigate challenges faced by the agriculture sector and local community, effect policy changes, and ensure public value for the Extension program. Simply addressing the public knowledge deficit is ineffective for gaining public trust in science. Thus, implementation of public engagement and increased dialogue are central to contemporary Extension practice. Such an approach requires balancing factual knowledge with an engaging and open communication style. We draw on both research findings and advice from experienced science communicators to provide a synthesis of practical tips for achieving this balance. Guidance is given regarding framing, word choices, and common pitfalls.
4. The Influence of Framing Effects on Public Opinion of Antibiotic use in Livestock
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Steede, Garrett M. (author), Meyers, Courtney (author), and Li, Nan (author)
- Format:
- Journal Article
- Publication Date:
- 2020-01-01
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11861
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 2, Volume 104
- Notes:
- 16 pages, After years of debates and opposition from pharmaceutical companies, the Final rule of the Veterinary Feed Directive (VFD) went into effect in January 2017 requiring antibiotics used for both humans and animals for the purpose of growth promotion to be discontinued. This study sought to determine the effects framing content regarding antibiotic use in livestock and antibiotic resistance had on public opinion. Using a between-subjects experimental survey research design, 297 respondents indicated their perceptions of antibiotic use in livestock and the development of antibiotic resistant bacteria before being randomly assigned to one of three conditions. Each condition was a mock Twitter account framed differently based on findings from previous studies. After reading their assigned mock Twitter page, respondents indicated their trust of the information contained in the account, their information seeking behavior, demographics, and their support for antibiotic use in livestock. Using an ANCOVA, results indicated the frame influenced trust of information (F = 8.7, p < .05) and information seeking behavior (F = 4.48, p = .01) while support was not significant (F = 2.7, p = .07). Results suggest the blame frame has the greatest influence on shaping public opinion of antibiotic use in livestock and the development of antibiotic resistance.
5. Using multimedia to help agricultural producers communicate with consumers about GMOs
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Stearns, Stacey F. (author), Cushman, Jennifer E. (author), Bonelli, Joseph A. (author), and Burr, Bonnie E. (author)
- Format:
- Journal article
- Publication Date:
- 2024-05-10
- Published:
- USA: Clemson University Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13254
- Journal Title:
- Journal of Extension
- Journal Title Details:
- V.61, N.4
- Notes:
- 9 pages, Genetically modified organisms (GMOs) and their uses are often misunderstood. Consumers are regularly unsure what GMOs are, or if they are safe for consumption and the environment. Contradictory and sometimes inaccurate information is available from numerous sources, and challenges consumers and others to separate the facts from sensationalized stories. Agricultural producers often communicate with consumers, neighbors, and members of the general public; however, they do not have information to share about GMOs. Multimedia resources can provide agricultural producers with science-based information to share with consumers. Agricultural communicators and Extension educators can create science-based multimedia resources to bridge the communication gap.