Abbott, Barbara B. (author), Berkland, Melva L. (author), and Extension Communication Systems, Iowa State University, Ames, IA
Format:
Conference paper
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07837
Notes:
James F. Evans Collection, Mimeographed, 1994. 6 p. Paper presented at the International Agricultural Communicators in Education Conference, Moscow, ID/Pullman, WA, July 16-20, 1994.
4 pages., Food insecurity is quickly becoming a key topic in national and international debates. Consequently, series of studies have been conducted on food security and its determinants. However, none of these studies have measured food security among cocoa marketers and have considered the influence of public relations (PR) on food security among cocoa marketers in Nigeria Thus, this study measured food security status and determined the influence of PR strategies on food security of marketers. A combination of purposive and random sampling techniques were employed to select 100 respondents for this study. The analytical tools include: descriptive statistics, food security index and logistic regression analysis. The result revealed that majority of the sampled respondents were males with an average household size of 8 persons. The food security index indicated that 65% and 35% of the respondents were food insecure and secure respectively. The logistic regression indicated that about 53% of the total variation in food security of the wholesale cocoa marketers was accounted for by the estimated explanatory variables. Age of the respondents, marketing margin, household size, credit access and PR strategies were the critical determinants of food security among cocoa marketers in the area. Government should provide PR tools at subsidized rate as well as train marketers on the effective use of these tools. Policies to address irregular network and high airtime tariff challenges associated with the adoption of PR strategies in the country must be supported. Policy aimed at reducing household size should be encouraged.
"The organic act which lies back of the work college editors are doing provides for the gathering and dissemination of information. It was never intended that public funds should be used for "institutional promotion," "propaganda," "press-agenting," "space-grafting," "publicity," "self laudation," "selling" or call it what you will. If "institutional promotion" - to give it the benefit of the least obnoxious designation - comes as a "by-product" of news and helpful information, there's no harm done. But an item aimed to benefit the institution rather than the person who reads that item is not only subversive to the purposes of the college, but is also subversive to the interests of the so-called "by-product." The college has no mandate to work the newspapers; yet it has a sufficient warranty to work for its readers."
USA: Rutgers University Press, New Brunswick, New Jersey.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29256
Notes:
Pages 177-183 in Steve Adubato, What were they thinking? Crisis communication: the good, the bad and the totally clueless. Rutgers University Press, New Brunswick, New Jersey. 249 pages., Case report on Taco Bell's response during an e. coli outbreak that caused sickness to customers in five states during 2006. Provided inaccurate information about the cause of the problem.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes6 Document Number: C12544
Notes:
Francis C. Byrnes Collection, Leadership Pamphlet #13. A practical aid to leaders in education, government, welfare, health, farm, lablr, religion, industry and the community. 48 p.
