Interviewed scientists express tolerance of lay views and reference their own lay experience while minimizing the scientific value of lay views as scientists. Authors identify a "superior capacity" model that "seems to serve interviewed scientists rather well; they retain their scientific autonomy without contradicting the assumption of funding agencies and others that laypeople have salient knowledge."
"The organic act which lies back of the work college editors are doing provides for the gathering and dissemination of information. It was never intended that public funds should be used for "institutional promotion," "propaganda," "press-agenting," "space-grafting," "publicity," "self laudation," "selling" or call it what you will. If "institutional promotion" - to give it the benefit of the least obnoxious designation - comes as a "by-product" of news and helpful information, there's no harm done. But an item aimed to benefit the institution rather than the person who reads that item is not only subversive to the purposes of the college, but is also subversive to the interests of the so-called "by-product." The college has no mandate to work the newspapers; yet it has a sufficient warranty to work for its readers."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C24005
Notes:
23 p. Paper presented at the Southern Association of Agricultural Scientists' 103rd annual meeting in Orlando, Fla. [Agricultural Communications Section].
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09484
Notes:
Truffle Media Networks LLC, Indianapolis, Indiana. 29 pages., Survey among participants in the agriculture industry in media, ag product companies, agencies, associations, or other.
5 pages., Via online magazine., Winner of the 2017 Borlaug cast communication award, Jayson Lusk, shares the three challenges he sees in effectively communicating with the general public as well as some potential solutions.
Abbott, Barbara B. (author), Berkland, Melva L. (author), and Extension Communication Systems, Iowa State University, Ames, IA
Format:
Conference paper
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07837
Notes:
James F. Evans Collection, Mimeographed, 1994. 6 p. Paper presented at the International Agricultural Communicators in Education Conference, Moscow, ID/Pullman, WA, July 16-20, 1994.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 83 Document Number: D10840
Notes:
Based on a presentation at the Global Alliance World PR Forum, Toronto, Canada, May 2016. 5 pages., Brief definition of greenwashing in the realm of environment, discussion of risks and dangers in the practice, and guidelines for communicators in developing their environmental communication methods.
Pages 13-14 in Extension Circular 541, Review of Extension Research, January through December 1961, U.S. Department of Agriculture, Washington, D.C. Summary of a thesis for the master of science degree in agricultural extension education, Louisiana State University, Baton Rouge. 1961. 141 pages.
Bowen, Blannie E. (author), Lee, Jasper S. (author), Paulette, Dwight M. (author), and Paulette: Graduate Assistant, Department of Agricultural and Extension Education, Mississippi State University; Lee: Professor and Head, Department of Agricultural and Extension Education, Mississippi State University; Bowen: Associate Professor, Department of Agricultural and Extension Education, Mississippi State University
Format:
Conference paper
Publication Date:
1983
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 48 Document Number: C00031
Notes:
Evans; Mississippi State University; See also C01249 for short abstract, Mimeographed, 1983. 15 p. Paper presented at the Annual Meeting of Agricultural Communicators in Education (ACE); 1983 July 17-21; Madison, WI
Bowen, Blannie E. (author), Lee, Jasper S. (author), Paulette, Dwight M. (author), and Paulette: Graduate Assistant, Department of Agricultural and Extension Education, Mississippi State University; Lee: Professor and Head, Department of Agricultural and Extension Education, Mississippi State University; Bowen: Associate Professor, Department of Agricultural and Extension Education, Mississippi State University
Format:
Conference paper
Publication Date:
1983
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 55 Document Number: C01249
Notes:
451-457; See ID C01241 for original; For complete proposal, see ID C00031, Harold Swanson Collection; See ID CO1241, Mimeographed. 1983. 3 p. Paper presented at the National Convention of Agricultural Communicators in Education; 1983 July 19, Madison, WI
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12014
Notes:
Online from website of SpinSucks.com. 4 pages., Author briefly describes two case examples of crisis management (one effective, one ineffective), emphasizes the importance of a plan, and describes four steps to get started in planning.
Teller, C.J. (author / Rutgers University, College of Agriculture and Environmental Science) and Rutgers University, College of Agriculture and Environmental Science
Format:
Journal article
Publication Date:
1972
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 27 Document Number: B02717
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C24073
Notes:
From Meatingplace.com via Food Safety Network. 2 pages., Author suggests that the meat industry can learn lessons in marketing communication from the cotton industry.
