Portions of a talk by N.A. Crawford, U.S. Department of Agriculture, at a joint conference of Kansas editors and extension workers held at Manhattan, Kansas, October 1926.
Posted at www.agrimarketing.com, Describes a campaign by the Ethanol Promotion and Information Council to encourage public acceptance of bio-based fuel.
Frandsen, Finn (author) and Johansen, Winni (author)
Format:
Book chapter
Publication Date:
2010
Published:
Denmark: Wiley-Blackwell, Chichester, UK.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36168
Notes:
Pages 425-448 in W. Timothy Coombs and Sherry J. Halladay (eds.), The handbook of crisis communication. Wiley-Blackwell, Chichester, U.K. 737 pages., Case study of responses by a Danish-Swedish dairy product marketer swept up in a controversy about Muhammed-related cartoons published in a Danish newspaper. How the marketer responded to negative Middle East reactions, including boycotts of Danish goods.
Lindsey, Angela B. (author) and Irani, Tracy A. (author)
Format:
Conference paper
Publication Date:
2016-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: D08129
Notes:
Research paper presented in the Agricultural Communications Section, Southern Association of Agricultural Scientists (SAAS) in San Antonio,Texas, February 7-8, 2016. 26 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08051
Notes:
John L. Woods Collection, Water-related communications analysis as part of the Institutional Development Services for Secondary Cities Project in Egypt. Provided by Chemonics International, Inc., Washington, D. C. and submitted to the U. S. Agency for International Development in Cairo, Egypt. 11 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 69 Document Number: D10733
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Item 73 located in ACDC Document D10726, Directory of written summaries of 80 items deposited in the Claude W. Gifford Papers, University of Illinois Archives. 3 pages., Author's experience with an advocate for improved rural-urban understanding and a supporting force for formation of Farm-City Week by Kiwanis International.
Germany: Springer-Verlag Berlin Heidelberg New York
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20152
Notes:
217 pages, Reports the results of a research project among German consumers to "develop target-group oriented public relations and information policies for the food industry."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20158
Notes:
Pages 48-58 in Stuart U. Rich (ed.,) Public relations in an era of public involvement: challenge for the timber industry. University of Oregon Press, Eugene, Oregon. 104 pages., Advises against taking an avoidance approach in dealing with critics and specific challenges. Recommends public relations programs that involve more than advertising, publicity and public speaking. Also include "programmed confrontation," which means st
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03080
Notes:
Shawnee Library System, Carterville, Illinois. 14 pages., Report of an 18-month program to engage business people and farmers with information services provided by community libraries.
Results of a survey among public relations professionals who were members of the Agricultural Relations Council and Cooperative Communicators Association. Proficiencies related to computer skills, human relations, time management, writing, and editing were used most frequently.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29643
Notes:
3 pages., "In the place of our journalism becoming development journalism in the sense defined above, it has become 'envelope' journalism based on envelopes with press releases reaching newspaper offices."
USA: Monsanto Agricultural Products, St. Louis, Missouri.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26740
Notes:
20 pages., Prepared for the Western Governers Conference in Salt Lake City, Utah, February 21, 1984, to discuss "The image of agriculture." Prepared by the public affairs office of Monsanto Agricultural Products in cooperation with the staff of Governor Ted Schwinden, Montana, and KUED-TV, Salt Lake City, Utah.
21 pages., Via online journal., This project is an examination of how strategies for innovation in fertilizer application are communicated to agricultural communities. Specifically, this project examines the 4R Nutrient Stewardship Program‒a public communication campaign seeking to encourage the use of specific strategies, tools, and best practices in fertilizer application. The campaign is advanced by the Fertilizer Institute, an industry trade association, and targets local agricultural communities within the United States. To understand how this campaign functions to encourage adoption of innovative fertilizer application behaviors, this project draws on the principles of diffusion of innovations theory as well as established concepts within public relations, including issues management.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 112 Document Number: C10889
Journal Title Details:
4 pages
Notes:
Posted on Department of Plant Agriculture, University of Guelph, Ontario, Canada., The Los Angeles Times, http://latimes.com/news/columns/colone/20000424/t000038798.html
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23345
Notes:
From WireTap via the Omni Center for Peace, Justice and Ecology. 6 pages., Identifies 10 corporations as winners of the 2003 "Don't Be Fooled Awards." Includes three marketers of food products, tobacco products and forestry management concepts.
Presented during a conference, The Amish, Old Orders and the Media, at the Young Center for Anabaptist and Pietist Studies, Elizabethtown College, Elizabethtown, Pennsylvania, in June 2001. One of six papers related to the culture clash between the traditional Old Orders and the modern media of mass communication.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23211
Notes:
Greenwire (Environment and Energy Publishing, LLC) via Lexis-Nexis. 1 page., Critical analysis of a recent $5 million contract through which a public relations firm will ghostwrite for the U.S. Environmental Agency articles "for publication in scholarly journals and magazines."
USA: Prentice-Hall, Inc., Englewood Cliffs, New Jersey.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09195
Notes:
Pages 354-356 in C. Winfield Scott and Clyde M. Hill (eds.).(1954) Public education under criticism. Prentice-Hall, Inc., Englewood Cliffs, New Jersey. 413 pages., Editorial published in The Nation's Schools, April, 1951, pp. 29-30,and reprinted in this book by permission.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes6 Document Number: C12544
Notes:
Francis C. Byrnes Collection, Leadership Pamphlet #13. A practical aid to leaders in education, government, welfare, health, farm, lablr, religion, industry and the community. 48 p.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: D06602
Notes:
Paper presented at the American Association for Agricultural Education Research Conference,Louisville,Kentucky, May 20-22, 2009. Pages 122-134 in published proceedings.
National Pork Board (author) and Lessing-Flynn (author)
Format:
Online document
Publication Date:
2015
Published:
United States: Public Relations Society of America
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10300
Notes:
3 pages., Via Silver Anvil Awards., Consumers have questions about how pigs are raised, and no one knows the answers better than pork producers themselves. Activist groups against pig farming have become increasingly active on social media, where the voices of pork producers were relatively silent. As the connection between pork producers and the food industry, the National Pork Board recognized the potential damage this could cause to the pork industry’s reputation. The #RealPigFarming campaign was born out of a need to engage producers in sharing stories from their farms, and contributing to online conversation about pork production. The results surpassed original goals by 2,730 percent.
Perspectives on the role of an ethical public communicator in "this toxic political situation called the environmental debate." Author concludes that in this information environment "the real ethical issue lies with us - the informed citizenry. An ethical citizenry would be rhetorically savvy in order to make sound choices about their local economies and their global environment."
In a speech delivered to the American Association of Pest Control Officials in Portland, Maine, the vice president of development for Sandoz Crop Protection discusses the future role of the agrichemical industry. He argues that increasing global interdependency will greatly affect become a chief area of concern. He outlines three areas in which industry environmentalism must progress: public communication, product development, and response to problems.
Browning, N. (author / Mississippi State University), Courson, J. (author / Mississippi State University), and Gardner, D. (author / Mississippi State University)
Format:
Conference paper
Publication Date:
1998-07-15
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 106 Document Number: C09912
Notes:
International Agricultural Communicators in Education Conference. Pacific Grove, California. July 15, 1998. 6 p.
Stokes, Ashli Quesinberry (author / University of North Caroline at Charlotte)
Format:
Book chapter
Publication Date:
2019
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10900
Notes:
See also D10895., Pages 145-153 in Brigitta R. Brunner and Corey A. Hickerson (editors), Cases in public relations: translating ethics into action. Oxford University Press, New York City, New York. 359 pages., Examines the methods and effects of Vani Hari and her Food Babe blog as a "viral activist," underscoring that public relations is in new territory.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07660
Notes:
Evans; material compiled for 1993 Australia-IRRI Day, winner of the 1994 Golden ARC awards program, Theodore Hutchcroft Collection, Mimeograph, 1993. 2 p. International Rice Research Institute.
