International: European Commission, Brussels, Belgium.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: C27563
Notes:
12 pages., Strategies collected by ECOD-BIO from a network of bioscience communicators. ECOD-BIO is a strategic initiative to improve communication and knowledge about biosciences in Europe. Funded by the European Commission during 2002-2005.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02935
Notes:
International Public Relations Association. 3 pages., Case study involving an award-winning campaign for crisis management by a Hungarian food firm. 3 pages.
18 pages, via online journal article, Blue Bell Creameries faced an unprecedented situation when it pulled all of its products during a Listeria outbreak in 2015. Despite a very public crisis that resulted in three deaths, Blue Bell survived the disaster and maintained a large and loyal customer base. A content analysis of the Blue Bell Ice Cream Facebook page was conducted to evaluate Blue Bell’s public communications, and its followers’ public reactions to the Facebook communication during the crisis. Results indicated that Blue Bell primarily posted messages that included recall and restocking information, thankfulness to stakeholders, and details about improvements to food safety during the crisis. These messages created a sense of transparency, which can increase customers’ trust and brand loyalty. Their consumers largely responded with comments containing overwhelming loyalty themes as well as questions and messages of thanks. Recommendations for agri-food companies include operating transparently before, during, and after a crisis. Organizations should follow Blue Bell’s example and avoid publishing messages that include attacks, denial, scapegoating, or excuses during a crisis.
Via online issue. 1 page., Reports on audience research about the effects of advertising among those who had been exposed to content about a salmonella outbreak.
Burke, Brian J (author), Welch-Devine, Meredith (author), Gustafson, Seth (author), Heynen, Nik (author), Rice, Jennifer L. (author), Gragson, Ted L. (author), Evans, Sakura R. (author), and Nelson, Donald R. (author)
Format:
Journal article
Publication Date:
2016-04-01
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06929
Brunner, Brigitta R. (author) and Hickerson, Corey A. (author)
Format:
Book
Publication Date:
2019
Published:
USA: Oxford University Press, New York City, New York.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10895
Notes:
Book contains 35 case studies about this topic, some of them related to food and drink, the food industry, and environmental quality and natural resources.
18 pages., Interdisciplinary agricultural research centers are becoming more common at land-grant universities. These centers often use an interdisciplinary approach to address complex science issues. As these centers address agricultural issues that impact society, effective science communication is a necessary activity. However, these centers may face unique barriers or opportunities. This study utilized a qualitative approach to identify the barriers and motivations of interdisciplinary agricultural center directors when communicating about science. Participants identified common science communication challenges, such as time and lack of funding. Funding was also identified as a motivation, as well as factors related to the tenure and promotion process. Recommendations from this work include evaluating the public relations and the effectiveness of science communication from these centers. Future research should also examine the financial structure of interdisciplinary centers to better inform best practices.
Features a farmer who hopes to "encourage people to connect British food with British farms and the countryside and therefore buy British food and visit farm attractions."
Retrieved June 16, 2006, 3 pages., Discusses information-related issues associated with criticism of Coca-Cola Company on the free online encyclopedia, Wikipedia.
Presented during a conference, The Amish, Old Orders and the Media, at the Young Center for Anabaptist and Pietist Studies, Elizabethtown College, Elizabethtown, Pennsylvania, in June 2001. One of six papers related to the culture clash between the traditional Old Orders and the modern media of mass communication.
Wigley, Shelley (author) and Pfau, Michael (author)
Format:
Book chapter
Publication Date:
2010
Published:
USA: Wiley-Blackwell, Chichester, UK.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36169
Notes:
Pages 568-590 in W. Timothy Coombs and Sherry J. Halladay (eds.), The handbook of crisis communication. Wiley-Blackwell, Chichester, U.K. 737 pages., Research study based on a pet food company that had suffered a real-life crisis in 2006 - a recall due to dog food contaminated with afllatoxin, a fungus that may occur in corn. Researchers assessed the effects of three pre-crisis public information strategies.
Dillon, Justin (author) and Hobson, Marie (author)
Format:
Book chapter
Publication Date:
2013
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08799
Notes:
Pages 323-336 in Dillon, Justin, Towards a convergence between science and environmental education: the selected works of Justin Dillon. United States: Routledge, New York City, New York, 2017. 361 pages.
USA: Delmar, Centage Learning, Clifton Park, New York.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01730
Notes:
"As communicators, we are caretakers of an industry - one of the most important industries in the history of humankind. It is our duty as students and teachers of agriculture to learn, as efficiently and thoroughly as we can, the skills needed to tell a positive story about agriculture through words, pictures and Web site content. This book will help you in that goal." (p. xiii)
Kroger, Manfred (author / Department of Food Science, the Pennsylvania State University, University Park, PA) and Department of Food Science, the Pennsylvania State University, University Park, PA
Format:
Journal article
Publication Date:
1986
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03102
Gifford, Claude (author / Office of Governmental and Public Affairs, US Department of Agriculture) and Office of Governmental and Public Affairs, US Department of Agriculture
Format:
Conference summary
Publication Date:
1988-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 79 Document Number: C04437
Notes:
In: Gifford, Claude. Agricultural biotechnology and the public: a report on four regional information conferences; Washington, D.C. : United States Department of Agriculture, 1988. p. 35-40
King, James W. (author / NIFTAL of Hawaii, Communication and Training Section) and NIFTAL of Hawaii, Communication and Training Section
Format:
Conference paper
Publication Date:
1985
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 61 Document Number: C01946
Notes:
Hanne, In: Miller, M.E., ed. International agricultural programs and agricultural communications : proceedings from a February 13-15, 1985, national conference, St. Louis, Missouri. [s.l.] : Association of U.S. University Directors of International Programs, 1985. p. 77-81
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23033
Notes:
Presented at the 2005 Congress of the International Federation of Agricultural Journalists,Thun, Switzerland, August 31-September 4, 2005. 7 pages., Suggests that the agricultural sector desperately needs good and clear communication with the general public and other interest groups in Switzerland and in other countries. Describes needs and approaches for improved public relations.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 63 Document Number: C02219
Notes:
James F. Evans Collection, Warwickshire, England : Royal Agricultural Society of England, National Agricultural Centre, 1987. 196 p. (Monograph Series No. 6)
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10615
Notes:
461 pages., via uiuc library catalog., Whether you are managing wetlands, protecting endangered species, or restoring ecosystems, you need to be able to communicate effectively in order to solve conservation and resource management problems. Communication Skills for Conservation Professionals can help you do just that--it is a practical and inspiring book that provides user-friendly guidance on achieving conservation goals through effective communication.
This second edition of a widely praised book, originally published in 1999, includes new material on working with stakeholders, volunteers, and other groups to multiply conservation success. It also expands on the use of electronic media with examples of conservation Web pages, blogs, e-newsletters, and other new media. The book's citations have been updated to include a host of Web sites and other electronic sources useful for planning and implementing communication programs.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20203
Notes:
Pages 81-104 in Anders Hansen (ed.), The mass media and environmental issues. Leicester University Press, Leicester, London, New York. 238 pages, Includes issues in communications with farmers and agricultural agencies after the Chernobyl catastrophe.
Gifford, Claude W. (author / Director, Office of Communication, U.S. Department of Agriculture)
Format:
Speech
Publication Date:
1973-06-25
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: D10722
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Speech presented at the 1973 American Farm Bureau Federation Information Conference, Rochester, New York. 17 pages., Author describes six concerns about where farmers are going to get their information during the years ahead. Also, he notes that he "can't imagine anything, including religion and politics, that is so fraught with misunderstanding, danger and distrust as farmers' public relations." Suggests two points that might gain general acceptance: (1) farm organizations aren't going to get together in the name of public relations or anything else and (2) public relations is extremely hard, difficult work. Offers suggestions.
