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    12. "Putting people back into the environmental equation..." the development of a grass roots narrative in the controversy over old growth forests in the Pacific Northwest

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Martin, Robert F. (author)
    Format:
    Journal article
    Publication Date:
    1998
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07341
    Journal Title:
    Journal of the Northwest Communication Association
    Journal Title Details:
    26(1) : 1-21

    13. "Selling" vs. news; or, Why is a college?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Adams, Bristow (author / Cornell University)
    Format:
    Journal article
    Publication Date:
    1935-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18170
    Journal Title:
    AAACE
    Journal Title Details:
    18 (3) : 9
    Notes:
    "The organic act which lies back of the work college editors are doing provides for the gathering and dissemination of information. It was never intended that public funds should be used for "institutional promotion," "propaganda," "press-agenting," "space-grafting," "publicity," "self laudation," "selling" or call it what you will. If "institutional promotion" - to give it the benefit of the least obnoxious designation - comes as a "by-product" of news and helpful information, there's no harm done. But an item aimed to benefit the institution rather than the person who reads that item is not only subversive to the purposes of the college, but is also subversive to the interests of the so-called "by-product." The college has no mandate to work the newspapers; yet it has a sufficient warranty to work for its readers."

    17. 'The stuff you need out here': a semiotic analysis of agricultural magazine advertisements

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rhoades, Emily B. (author)
    Format:
    Research paper
    Publication Date:
    2006-02-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C24005
    Notes:
    23 p. Paper presented at the Southern Association of Agricultural Scientists' 103rd annual meeting in Orlando, Fla. [Agricultural Communications Section].