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    901. Advocate hack or flack: ethics questioned for an environmental journalist/blogger and a coal public relations exec

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Whitehouse, Ginny (author) and Wade, Nicholas (author)
    Format:
    Journal article
    Publication Date:
    2014
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07345
    Journal Title:
    Journal of Mass Media Ethics
    Journal Title Details:
    29(2) : 126-138

    903. Rhetorical framing in corporate press releases: the case of British petroleum and the Gulf oil spill

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wickman, Chad (author)
    Format:
    Journal article
    Publication Date:
    2013-07-24
    Published:
    International: Taylor & Francis Group Ltd., 2 Park Square Oxford OX14 4RN United Kingdom
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: D08556
    Journal Title:
    Environmental Communication
    Journal Title Details:
    8 (1): 3-20

    904. Communicating before a crisis: an exploration of bolstering, CSR (corporate social responsibility) and inoculation practices

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wigley, Shelley (author) and Pfau, Michael (author)
    Format:
    Book chapter
    Publication Date:
    2010
    Published:
    USA: Wiley-Blackwell, Chichester, UK.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36169
    Notes:
    Pages 568-590 in W. Timothy Coombs and Sherry J. Halladay (eds.), The handbook of crisis communication. Wiley-Blackwell, Chichester, U.K. 737 pages., Research study based on a pet food company that had suffered a real-life crisis in 2006 - a recall due to dog food contaminated with afllatoxin, a fungus that may occur in corn. Researchers assessed the effects of three pre-crisis public information strategies.

    906. The county extension agent in Wisconsin : perceptions of role definitions as viewed by agents

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wilkening, Eugene A. (author)
    Format:
    Report
    Publication Date:
    1957
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 39 Document Number: B04477
    Notes:
    Hal R. Taylor Collection (abstract), Madison, WI : University of Wisconsin, College of Agricultural and Life Sciences, Research Division, 1957. 51 p. (Research Bulletin 203)

    908. Remarks of Lester J. Will, General Manager, American Dairy Association

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Will, Lester J. (author) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Speech
    Publication Date:
    1954-10-19
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36884
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 18, Delivered at the APA annual meeting, Chicago, Illinois, October 19, 1954. 5 pages., Emphasizes the role of consumer research in guiding communications efforts.

    910. Advancing the art and science of public relations in agriculture

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Williams, Daren (author)
    Format:
    Commentary
    Publication Date:
    2015-07
    Published:
    USA: Agricultural Relations Council, New Prague, Minnesota.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06157
    Journal Title:
    ARCLight
    Journal Title Details:
    Summer Issue : 1-2
    Notes:
    By president of the ARC Board.

    913. Of farmers and journalists

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wirz, Claudia (author)
    Format:
    Paper
    Publication Date:
    2005-09-03
    Published:
    Switzerland
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23031
    Notes:
    Presented at the 2005 Congress of the International Federation of Agricultural Journalists,Thun, Switzerland, August 31-September 4, 2005. 3 pages., Author notes that coverage of agriculture is changing in the daily and weekly newspapers of Switzerland. Suggests that farmers are going to have to learn to show more solidarity with urban populations, especially as they demand that other people show solidarity with them.

    914. The links between objectives and function in organizational sponsorship

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Witcher, Barry (author), Craigen, J. Gordon (author), Cuffigan, Dennis (author), and Harvey, Andrew (author)
    Format:
    Journal article
    Publication Date:
    1991
    Published:
    UK
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36475
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    10(1) : 13-33

    915. Environmental media and methods in perspective: roots and trends

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Witt, William (author) and Department of Communications, the Univeristy of Wisconsin-Stevens Point
    Format:
    Book chapter
    Publication Date:
    1972
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C13923
    Notes:
    See C13905, 14 p.,From the 1969-1972 issue of the Journal of Environmental Education, Dembar Educational Research Services

    917. Fresh, grown, made, and proud: How state governments use stewardship to collectively promote their state’s food products

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Witzling, Laura (author)
    Format:
    Journal article
    Publication Date:
    2021-01-01
    Published:
    United States: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12424
    Journal Title:
    Journal of Applied Communication
    Journal Title Details:
    Vol. 105 Issue 4
    Notes:
    15 pages., Many U.S. state governments have programs that promote the food grown or made within their state. In this study, the websites of 41 such programs were analyzed for indicators of stewardship, a framework concerned with relationship cultivation. Several of the indicators were observed commonly, demonstrating a generally balanced use of stewardship strategies by the programs. The websites also provided a platform to grow relationships between producers and consumers. One recommendation for managers of statewide food promotion programs, or similar umbrella food brand programs, is to examine their own websites to ensure indicators of all stewardship strategies are present. Though most websites examined in this study posted mission statements, for example, not all of them did. Expressions of gratitude to multiple stakeholder groups were also lacking on many of the websites. Another recommendation for managers is to implement some of the more creative ways programs have practiced stewardship such as giving audiences opportunities to co-create content. Overall, this analysis showed that state-run food promotion programs function as public relations and agricultural communications tools.

    918. An action plan: customer relations and public education strategy

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Woods, John L. (author)
    Format:
    Report
    Publication Date:
    1997-03-11
    Published:
    Egypt
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08053
    Notes:
    John L. Woods Collection, Water-related communications plan as part of the Institutional Development Services for Secondary Cities Project in Egypt. Provided by Chemonics International, Inc., Washington, D. C. and submitted to the U. S. Agency for International Development in Cairo, Egypt. 10 pages,

    919. Customer relations and public education strategy

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Woods, John L. (author)
    Format:
    Report
    Publication Date:
    1997-03-11
    Published:
    Egypt
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08051
    Notes:
    John L. Woods Collection, Water-related communications analysis as part of the Institutional Development Services for Secondary Cities Project in Egypt. Provided by Chemonics International, Inc., Washington, D. C. and submitted to the U. S. Agency for International Development in Cairo, Egypt. 11 pages.

    925. Agri-marketers go to Washington

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wyant, Sara (author / Agri-Pulse Communications), DiBacco, Tom (author / Broadhead), Smith, Lisa (author / FLM+), Caskey, Neil (author / Osborn Barr), and Tiahrt, Todd (author / Paulsen Marketing)
    Format:
    Journal article
    Publication Date:
    2013-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01908
    Journal Title:
    Agri Marketing
    Journal Title Details:
    51(6) : 40, 42-43

    926. Agricultural chemical industry : marketing communications trends, research summary

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Yost, Kevin (author / Spectrum Communications, Inc.)
    Format:
    Conference paper
    Publication Date:
    1993-02-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06655
    Notes:
    James F. Evans Collection; Paper presented at the Agricultural Relations Council Annual Meeting; 1993 February 11; Las Vegas, NE; Contains charts only, Mimeographed, 1993. 5 p.

    928. Improving government communication and empowering rural communities: combining public relations and development communication approaches

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Yudarwati, Gregoria A. (author) and Gregory, Anne (author)
    Format:
    journal article
    Publication Date:
    2022-04-25
    Published:
    USA: Elsevier
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13365
    Journal Title:
    Public Relations Review
    Journal Title Details:
    48(3)
    Notes:
    10 pages, This article proposes combining public relations and development communication insights so that organizations, particularly in the public sector, can engage and empower rural communities to adopt and exploit infrastructure developments for mutual benefit. Applying appreciative inquiry to explore the communication process involved in the development of micro-hydro power plants in Kulon Progo Regency, Indonesia, this article offers a view from those who are regarded as the target of communication, as the opposed to those take an organizational standpoint. The study proposes a new development project communication model which seeks to initiate, secure and sustain positive community outcomes and meet the project initiators’ requirements. This is achieved through collaboration and the gradual relinquishment of power and decision-making from the latter to the former. The model emphasizes the importance of the processes of communication as well as outcomes, and considers rural communities as having agency, rather than as objects of or for development. By embracing community assets such as local knowledge and contextual wisdom and the characteristics of collective communities in non-Western countries such as togetherness, reciprocity, a strong sense of shared destiny, locality, and fraternity, the model offers a community centric approach which encourages progressive community empowerment and ownership. The evidence points to the impacts for both communities and governments being more beneficial and sustainable than current communication practices.

    929. Maintaining agriculture's public image: an opinion survey of agricultural communications leaders

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Zaworski, F. S., Jr. (author)
    Format:
    Journal article
    Publication Date:
    1980
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: C00138
    Journal Title:
    ACE Quarterly
    Journal Title Details:
    63 (4) : 9-15
    Notes:
    James F. Evans Collection

    933. Media room guidelines

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Zimmerman, Chuck (author)
    Format:
    Commentary
    Publication Date:
    2009-03-05
    Published:
    USA: ZimmComm New Media, Holts Summit, Missouri.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 171 Document Number: C28806
    Notes:
    Online via AgWired. 4 pages.

    936. Now hear this

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    fenton Communications (author)
    Format:
    Research report
    Publication Date:
    2001
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 117 Document Number: C13088
    Journal Title Details:
    19 pages
    Notes:
    Fenton Communications, Washington, D.C.

    938. Whose discourse is it anyway? Understanding resistance through the rise of "Barstool Biology" in nature conservation

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    von Essen, Erica (author)
    Format:
    Journal article
    Publication Date:
    2015-06-10
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09793
    Journal Title:
    Environmental Communication
    Journal Title Details:
    11(4) : 470-489

    944. 2003 North American ag communications agencies

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2003-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18727
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(5) : 48-58
    Notes:
    Annual listing of agricultural communications agencies throughout North America. Includes income, media usage and agribusiness client lists.

    947. 2019 Annual Report, National Honey Board

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Report
    Publication Date:
    2019
    Published:
    United States: National Honey Board, Longmont, Colorado.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11771
    Notes:
    Online from publisher website. 28 pages., Digital annual report of the Board marketing programs and developments in the U.S. honey industry.

    950. A farmer's sorrow

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Commentary
    Publication Date:
    1926-09-01
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09617
    Journal Title:
    Missouri Ruralist
    Journal Title Details:
    Volume 68
    Notes:
    Delmar Hatesohl Collection, Author cites a growing feeling of class distinction between town and country. Urges better understanding.

    961. Ag social media trends: industry 2012

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research report
    Publication Date:
    2012
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02911
    Notes:
    Truffle Media Networks, Indianapolis, Indiana. 24 pages., Survey responses from persons associated with ag media, ag product companies, advertising agencies, agricultural associations.

    962. Ag social media trends: industry 2013

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research report
    Publication Date:
    2013
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02912
    Notes:
    Truffle Media Networks, Indianapolis, Indiana. 24 pages., Survey responses from persons associated with ag media, ag product companies, advertising agencies, agricultural associations.

    963. AgForce leads the way with rural image campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2008-06-16
    Published:
    Australia: The Land, Sydney, New South Wales, Australia.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D06697
    Journal Title:
    The Land
    Notes:
    2 pages., Briefly describes efforts of AgForce, "the only farm group in Australia undertaking a sustained rural image campaign to engage and communicate with the urban population about how and where food and fibre is produced."

    973. Altria seen in different light

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2004-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20414
    Journal Title:
    Agri Marketing
    Journal Title Details:
    42(3) : 12-13
    Notes:
    Describes efforts of the firm to "better align itself with the environmental, social and financial expectations of its many stakeholders." Operating companies of Altria include Kraft Foods, Philip Morris USA and Philip Morris International.

    974. Amerikanisches Lob für "Gut gibt’s die Schweizer Bauern"

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Newspaper article
    Publication Date:
    2007-11-29
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26724
    Journal Title:
    Aktuell
    Notes:
    Article can be located at http://www.landwirtschaft.ch/de/aktuell/agronews/detail/article/2007/11/27/amerikanisches-lob-fuer-gut-gibts-die-schweizer-bauern/?type=0&amp;cHash=9a111bba9d, Online access

    977. Animal rights campaign backfires on extremists

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Article
    Publication Date:
    2006-05-29
    Published:
    UK
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 150 Document Number: C24142
    Notes:
    TheTelegraph (UK) via Food Safety Network. 1 page., Results of a poll suggest that extremist behaviour by animal rights protesters has had the effect of increasing public support in the UK for testing new medical treatments on animals.

    981. Arkansas stresses interpretative material

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1932-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18253
    Journal Title:
    AAACE
    Journal Title Details:
    14 (4) : 6-7
    Notes:
    Report on efforts at the University of Arkansas to help people understand why the University is of special value to the entire population of the state. Agricultural editor Kenneth B. Roy concedes that some extension people might call this "propaganda." However, he adds, "we find in Arkansas that the general public becomes interested in Extension work when the story of its activities, programs and results is effectively told."

    983. Australia : IRRI day 16 April, 1993

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1993
    Published:
    International: Crawford Fund for International Agricultural Research, Canberra, Australia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07674
    Journal Title:
    Highlights
    Journal Title Details:
    May 1993 : 3-10
    Notes:
    Evans; material compiled for 1993 Australia-IRRI Day, winner of the 1994 Golden ARC awards program, Theodore Hutchcroft Collection

    984. Australia-IRRI day, Canberra, 16 April 1993 : a collaborative public awareness activity of the International Rice Research Institute and the Crawford Fund for International Agricultural Research

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Report
    Publication Date:
    1993
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C07658
    Notes:
    Theodore Hutchcroft Collection; material compiled for 1993 Australia-IRRI Day, winner of the 1994 Golden ARC awards program, Mimeograph, 1993. 2 p. International Rice Research Institute.

    1000. Best practice guidelines for sustainable bioscience communication

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Report
    Publication Date:
    2006
    Published:
    International: European Commission, Brussels, Belgium.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: C27563
    Notes:
    12 pages., Strategies collected by ECOD-BIO from a network of bioscience communicators. ECOD-BIO is a strategic initiative to improve communication and knowledge about biosciences in Europe. Funded by the European Commission during 2002-2005.