32 pages., via online journal., Following the March 2017 wildfire devastation in Texas, Oklahoma, and
Kansas, local chapters of the National FFA Organization actively engaged
on social media to advocate for public response to the crisis. Twenty-three
public Facebook posts from FFA chapters and affiliates demonstrate members’
engagement with agricultural issues in the United States, disrupting the
generalization that young adults are disconnected from civic affairs.
However, while Facebook served as an important platform for members’
ag-vocacy in the wake of the crisis, FFA chapter posts contain embedded
traditional rural literacies, which are reflected in members’ collective
identification with existing supporters of agricultural communities. While
FFA chapters had the potential to advocate to a broad readership, the
posts reveal the chapters’ way of reading the crisis and writing a response
to it with an insular narrative. As a result, Facebook posts that target
only limited audiences and/or appeal to readers with exclusionary collective
identification result in the failure of entities, such as local FFA chapters,
to capitalize on Facebook’s full potential as an advocacy tool to inform and
engage large public audiences.
5 pages, It can be argued that public forums are a valuable and essential tool for Cooperative Extension professionals. This article narrates the innovative use of the public forum action steps outlined in Kahl’s (2016) “A Convener’s Guide to Hosting a Public Forum”. The primary objective was to address illegal dumping and littering concerns with the Extension professional's role to engage the community. The resulting “Backyard Composting Project” demonstrated that public forums are valuable in creatively engaging urban audiences. Ultimately the authors illustrate how a community concern can be addressed using innovative programming to reach what Extension considers to be non-traditional urban populations.
