1 - 9 of 9
Number of results to display per page
Search Results
2. Framing friction: a content analysis investigating How the CDC framed social Media communication with the public during the COVID-19 pandemic
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kandzer, Michaela (author), Castano, Valentina (author), Baker, Lauri M. (author), and McLeod-Morin,Ashley (author)
- Format:
- Journal article
- Publication Date:
- 2022
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12583
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- V. 106, Iss. 1
- Notes:
- 18pgs, The novel coronavirus was first discovered in Wuhan, China in December 2019. This zoonotic disease quickly spread through over 100 countries, including the U.S. The World Health Organization (WHO) declared a global health emergency by the end of January 2020. Soon after, many U.S. states issued mandatory stay-at-home orders, which caused adverse effects for agricultural businesses and food supply chains. During this crisis, the Centers for Disease Control and Prevention (CDC) shared information through social media platforms such as Facebook. This study sought to understand how the CDC framed direct communication to the public about issues related to COVID-19 using Facebook videos. Five videos directly related to COVID-19 were selected from the CDC’s Facebook page for analysis. A content and framing analysis was used to determine emergent frames and the use of organization-public relationship (OPR) indicators to better understand how a public entity communicates with the public during a pandemic. Emergent frames were community, protecting yourself, encouragement to take action, understanding, and fear. A conversational tone of voice was used in four out of the five videos, and each video demonstrated the use of at least one OPR indicator. Implications from this work reinforce that Facebook videos can be used to communicate the importance of scientific information using conversational voice and OPR indicators. It is recommended that agricultural communicators include OPR indicators in social media videos during other similar zoonotic disease crises. Future research should seek to understand the public’s response to this type of scientific communication.
3. Government-to-public campaigns use commercial marketing tactics
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Oldham, Pamela (author)
- Format:
- Online article
- Publication Date:
- 2008-09-29
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 171 Document Number: C28865
- Journal Title:
- DMNews
4. Importance of horticulture and perception as a career
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Meyer, Mary H. (author), Needham, Douglas (author), Dole, John (author), Trader, Brain (author), Fox, Jennifer (author), Conley, Marnie (author), Neff, Michael (author), and Shaw, Jean (author)
- Format:
- Journal article
- Publication Date:
- 2016-04
- Published:
- USA: American Society for Horticultural Science
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13262
- Journal Title:
- HortTechnology
- Journal Title Details:
- V.26, N.2
- Notes:
- 7 pages, The American Society for Horticultural Science (Alexandria, VA) and Longwood Gardens (Kennett Square, PA) engaged FleishmanHillard (FH, Washington, DC), a nationally recognized communications and marketing firm, to conduct research with internal and external audiences to determine the public perception of horticulture and careers in horticulture. Through stakeholder focus groups and general public online and phone surveys, the importance of horticulture, career perceptions, and the need for the promotion of horticulture were examined. Students, faculty, industry, and administrators in horticulture have a broad understanding of the field, much more than the public, especially young, ethnically diverse, and lower income participants. Although lack of public awareness is one of the biggest challenges in horticulture, it is also its greatest opportunity. Sixty-five percent of all phone survey participants as compared with 41% of 18–24 years old revealed a general awareness of the word horticulture. General public found agreement (48% to 59%) with four statements about the essential, universal, and invaluable worth of horticulture; however, strong agreement was less, ranging from 26% to 46%. Only 26% of respondents felt strong agreement with the statement, “Horticulture is a diverse area of study, and it offers viable, fulfilling, and respected career paths that I would recommend to others.” The research found strong stakeholder support for a national promotion of horticulture.
5. NCR-90 administrative notes, 1993
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Notes
- Publication Date:
- 1993
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09852
- Notes:
- NCR-90 Collection, 21 pages
6. Naturalness and the legitimacy of thoroughbred racing: a photo-elicitation study with industry and animal advocacy informants
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bergmann, Iris M. (author)
- Format:
- Journal article
- Publication Date:
- 2020-08-26
- Published:
- United States: MDPI
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12584
- Journal Title:
- Animals
- Journal Title Details:
- V. 10, Iss. 9
- Notes:
- 34pgs, The idea of what is natural has particular relevance in the thoroughbred racing and breeding discourse. It guides breeding regulations; influences how the thoroughbreds’ behaviour is perceived and has implications for husbandry, handling, training and racing practices. This study investigates how key industry and animal advocacy informants based in the US, Australia and the UK conceptualise naturalness within the context of common racing practices that potentially impact the horses’ welfare. The informants were interviewed using semi-structured interviewing and photo-elicitation. Four common images of thoroughbreds on race day were presented to elicit the informants’ responses. Differences emerged between how the two groups tended to describe the images and the role naturalness played in their conceptualisations. The findings were analysed using an updated version of the Layers of Engagement with Animal Protection developed by Bergmann to situate the informants’ conceptualisations of naturalness within the wider thoroughbred protection discourse. In conclusion, the industry informants tended to defend the status quo of common racing practices. They tended to naturalise and normalise these practices and downplay their welfare impact. This poses risks for thoroughbred welfare, which are amplified by misrepresentations of what is natural. With the public’s understanding of welfare and racing practices growing, racing’s legitimacy may be further questioned. Opportunities to leverage the potential of the notion of naturalness for thoroughbred protection are discussed.
7. Public perceptions of agricultural worker safety: results from the "What's behind your food?" survey
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kampa, Diana (author), Ryan, Andrew (author), Rasmussen, Ruth (author), and Alexander, Bruce H. (author)
- Format:
- Poster
- Publication Date:
- 2016-05-04
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09326
- Notes:
- Poster presented at the NORA Symposium. 1 page.
8. Public relations for agriculture
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gifford, Claude W. (author)
- Format:
- Summary
- Publication Date:
- 2004
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 69 Document Number: D10732
- Notes:
- Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Item 42 located in ACDC Document D10726, Directory of written summaries of 80 items deposited in the Claude W. Gifford Papers, University of Illinois Archives. 4 pages., Provides a review of efforts to improve public understanding of agriculture, nationally. Author cites the 1950 book by Ed Lipscomb, Grassroots public relations for agriculture, formation of the Agricultural Relations Council, and Dan Murphy's book, Improving agriculture's reputation. Describes USDA efforts, including the PACER research project and staffing enhancements for that goal.
9. Quantifying attitudes and knowledge change about the meat-animal industry via a massive open online course
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Carr, Chad (author), Abrams, Katie (author), Roberts, Grady (author), Philipps, Kylie (author), Velinsky, Victoria (author), Eubanks, Larry (author), Scheffler, Jason (author), and Johnson, Dwain (author)
- Format:
- Journal article
- Publication Date:
- 2020-08
- Published:
- United States: Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12301
- Journal Title:
- Journal of Extension
- Journal Title Details:
- Vol. 58, Num. 4
- Notes:
- 11 pages, Massive open online courses (MOOCs) offer a unique platform through which Extension can provide valuable education. We explored The Meat We Eat, a MOOC designed to create a more informed meat consumer and increase perceptions of transparency surrounding meat production. Compared to pretest respondents (n = 490), students who completed the posttest (n = 226) had an improved attitude toward meat and slaughter, an improved perception of the meat industry’s transparency, and increased knowledge. These findings suggest the relevance and value of MOOCs as Extension activities for improving knowledge and attitudes toward animal agriculture and other topics.