Moore, Lori L. (author), Gardner, Kimberly A. (author), and American Association for Agricultural Education.
Format:
Paper
Publication Date:
2008-04-19
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29952
Notes:
Posted at http://www.usu.edu/aste/ag_ed/wraec/PDF/E2.pdf, Presented at the 2008 Western Region AAAE Research Conference, Park City, Utah, April 16-18, 2008. 15 pages.
Archived February 3, 2009, Via Food Safety Network. 1 page., "If these results are any indication, moral and ethical issues will dominate any discussion of foods derived from a mixture of animal and plant genes."
Shanahan, James (author) and Brossard, Dominique (author)
Format:
Book chapter
Publication Date:
2007
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29767
Notes:
Pages 3-20 in Dominique Brossard, James Shanahan and T. Clint Nesbitt (eds.), The media, the public and agricultural biotechnology. CAB International, Oxon, U.K. 405 pages.
7 pages., via online journal., Pesticide use and pesticide residues in foods have been the subject of controversial public discussions and media coverage in Germany. Against this background, a better understanding of public risk perceptions is needed to promote efficient public health communication. To this end, this study captures the German public's perception of pesticide residues in foods. A representative sample of the population aged 14 years and older (n = 1,004) was surveyed via computer-assisted telephone interviewing on their attitudes and knowledge with regard to pesticide residues. Based on questions regarding their typical consumer behavior, respondents were classified into conventional and organic consumers to identify differences as well as similarities between these two consumer types. As assessed with an open-ended question, both organic and conventional consumers viewed pesticides, chemicals, and toxins as the greatest threats to food quality and safety. Evaluating the risks and benefits of pesticide use, more than two-thirds of organic consumers (70%) rated the risks as greater than the benefits, compared with just over one-half of conventional consumers (53%). Concern about the detection of pesticide residues in the food chain and bodily fluids was significantly higher among organic compared with conventional consumers. Only a minority of respondents was aware that legal limits for pesticide residues (referred to as maximum residue levels) exist, with 69% of organic and 61% of conventional consumers believing that the presence of pesticide residues in foods is generally not permitted. A lack of awareness of maximum residue levels was associated with heightened levels of concern about pesticide residues. Finally, general exposure to media reporting on pesticide residues was associated with more frequent knowledge of legal limits for pesticide residues, whereas actively seeking information on pesticide residues was not. The possible mechanisms underlying these findings are discussed.
Whitford, Fred (author), Feinberg, Richard (author), Mysz, Amy (author), Rowan, Katherine (author), Earl, Robert (author), Doering, Otto (author), Neltner, Thomas (author), and Blessing, Arlene (author)
Format:
Publication
Publication Date:
2001-11
Published:
USA: Cooperative Extension Service, Purdue University, West Lafayette, Indiana.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: D06183
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29084
Notes:
Pages 267-275 in Ronald D. Knutson, Sharron D. Knutson and David P. Ernstes (eds.), Perspectives on 21st century agriculture: a tribute to Walter J. Armbruster. Farm Foundation, Oak Brook, Illinois. 341 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10692
Notes:
Claude W. Gifford Collection. PACER Project., Claude W. Gifford Collection. Six preliminary reports, 2 pages each., The PACER project was conducted in collaboration with the Office of Communication, U.S. Department of Agriculture. Preliminary reports intended for distribution to selected policy-makers within the Department. Titles:
"Public opinion about food prices"
"Public opinion about selling farm products abroad"
"Public opinion about farmers as users of energy"
"Public opinion about meat prices"
"Public opinions about causes of inflation"
"The audience of 'Across the Fence'"
Brecher, Ronald W. (author) and Flynn, Terry (author)
Format:
Book chapter
Publication Date:
2002
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29307
Notes:
ACDC has summary, Chapter 18 in Wanda M. Haschek, Colin G. Rousseux, Mattew A. Wallig (eds.), Handbook of Toxicologic Pathology, Second Edition. Academic Press, San Diego, California.
International: Two Sides North America, Inc., Chicago, Illinois.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: D11534
Notes:
16 pages., Online from publisher website., "This survey provides insight into how consumers around the globe view, prefer and trust paper and print, from reading for leisure or gaining information to news or marketing collateral." Findings based on a representative international survey of more than 10,700 consumers in 10 countries.
Zagonel, Anissa (author), Baker, Lauri M. (author), King, Audrey E.H. (author), and Kansas State University
Oklahoma State University
Association for Communication Excellence
Format:
Journal article
Publication Date:
2019
Published:
United States: New Prairie Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10433
15 pages., Via online journal., Investment of employees in a brand can lead to greater public understanding and positive impressions of a brand by external stakeholders. However, this can be challenging in public organizations with multiple brand segments and a large number of employees spread across great distance with limited funds for marketing. While previous work has looked at Extension agents, faculty, and volunteers’ brand perceptions, no studies have looked at communication services employees’ investment in the brand. The purpose of this qualitative study was to discover how well employees in a university and Extension printing and mail entity understood the Extension brand and their investment in the brand. Research questions that guided this study were: 1) What perceptions and investment do communication services employees have in the Extension brand? And 2) what are employees’ perceptions of the organization’s branding and marketing efforts? Each of the 18 interviews included a series of questions focusing on employees’ story related to Extension and employees’ thoughts on branding and marketing efforts. Results in this study with communication services employees indicate these employees are not invested in the brand with the majority having little to no understanding of the mission of Extension. This contradicts previous research with employees in other brand segments of Extension. Implications of this work include a need for training on the Extension mission for communication services employees, a shift in culture to encourage investment in the brand, and inclusion of all Extension employees in the mission of Extension.
Compact disk, plus introductory and discussant comments in print form
Publication Date:
2003-06-13
Published:
International: Research Special Interest Group of the International Association of Agricultural Communicators in Education (ACE)
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 194 Document Number: C17949
Notes:
332 p., This proceeding contains 15 pages and discussant comments presented at the ACE conference in Kansas City, Missouri, June 13-16, 2003. Table of contents lists the papers, each of which is entered as a separate document in the ACDC collection.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25900
Notes:
Report of a session, "Risky business - perception of risk," at the 5th World Congress of Science Journalists in Melbourne, Australia, on April 16-20, 2007. 1 page.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08787
Notes:
Pages 90-112 in Gordon, Iain J. Prins, Herbert H.T. Squire, Geoff R. (eds.), Food production and nature conservation: conflicts and solutions. United Kingdom: Routledge, London. 348 pages.
18 pages., While in vitro animal meat (IVM) is not yet commercially available, the public has already begun to form opinions of IVM as a result of news stories and events drawing attention to its development. As such, we can discern public perceptions of the ethics of IVM before its commercial release. This affords advocates of environmentally sustainable, healthy, and just diets with a unique opportunity to reflect on the social desirability of the development of IVM. This work draws upon an analysis of ethical perceptions of IVM in 814 US news blog comments related to the August 2013 tasting of the world’s first IVM hamburger. Specifically, I address three primary questions: (1) How does the public perceive the ethics of IVM development? (2) How acceptable is IVM to the public relative to alternative approaches to reducing animal meat consumption? and (3) What should all of this mean for the ongoing development and promotion of IVM? Ultimately, it is argued that there is a strong need for facilitation of public dialogue around IVM, as well as further research comparing the acceptability of IVM to other alternatives.
Hoban, Thomas J. (author) and Agricultural and Development Economics Division, Food and Agriculture Organization of the United Nations, Rome, Italy.
Format:
Report
Publication Date:
2004-05
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28740
Notes:
Posted at http://www.fao.org/es/esa. Also http://www.croplifeasia.org/ref_library/biotechnology/public_att_biotech_hoban.pdf, ESA Working Paper No. 04-09. 14 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26344
Notes:
Posted at http://www.epobio.net/0704AttitudesReport.pdf, From the EPOBIO project supported by the European Commission. 128 pages., Results of a six-nation European public survey related to an international project (EPOBIO) to raise the economic potential of plant-derived raw materials by designing new generations of bio-based products that will reach the marketplace 10-15 years from now. Six-page printout includes the summary of findings.
Analysis reveals some evidence that a spiral of silence developed in public discourse about biotechnology in the U.S. Spiral of science theory argues that fear of social isolation inhibits the expression of opinions perceived to be in a minority.
Available online at www.centmapress.org, Findings of a word association task revealed that most participants associated cows, rural areas, and traditional production systems with the cue dairy farms. While purchasing their products, they paid the most attention to attributes such as health and hygiene, indicating that they pay the most attention to product quality and not production quality. Yet more than half indicated that modern production systems contradict their norms and values. Authors concluded that the current modernization efforts in Colombia do not fit to the specific culture of the country.
Settle, Quisto (author), McCarty, Keelee (author), Rumble, Joy N. (author), and Ruth, Taylor K. (author)
Format:
Conference paper
Publication Date:
2016-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: D08127
Notes:
Research paper presented in the Agricultural Communications Section, Southern Association of Agricultural Scientists (SAAS) in San Antonio,Texas, February 7-8, 2016. 24 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 134 Document Number: D11401
Notes:
30 pages., Online via website., "Despite the growing use of genetically modified crops over the past 20 years, most Americans say they know only a little about GM foods. And many people appear to hold 'soft' views about the health effects of GM foods, saying they are not sure about whether such foods are better or worse for one's health. ... a majority of Americans perceive disagreement in the scientific community over whether or not GM foods are safe to eat. And, only a minority of Americans perceive scientists as having a strong understanding of the health risks and benefits of GM foods."
2 pages., Summary of results from a survey among British citizens inviting attitudes toward food and farming. First such research effort by the British Guild of Agricultural Journalists.
Harris, Craig K. (author), Molnar, Joseph J. (author), and Traxler, Maria (author)
Format:
Book chapter
Publication Date:
2002
Published:
USA: Praeger, Westport, Connecticut.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37079
Notes:
See C37075 for original, Pages 43-55 in Ronald C. Wimberley, Craig K. Harris, Joseph J. Molnar and Terry J. Tomazic (eds.), The social risks of agriculture: Americans speak out on food, farming and the environment. Praeger, Westport, Connecticut. 163 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29768
Notes:
Pages 21-56 in Dominique Brossard, James Shanahan and T. Clint Nesbitt (eds.), The media, the public and agricultural biotechnology. CAB International, Oxon, U.K. 405 pages.
Posted on: <a href="http://www.ift.org/publications/docshop/jfs_shop/jfsindex.shtml">www.ift.org/publications/docshop/jfs_shop/jfsindex.shtml</a>, Article reviews a collection of public opinion surveys on aspects of biotechnology and its applications.
Lobao, Linda M. (author), Wimberley, Ronald C. (author), and Thompson, Alton (author)
Format:
Book chapter
Publication Date:
2002
Published:
USA: Praeger, Westport, Connecticut.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37077
Notes:
See C37075 for original, Pages 15-30 in Ronald C. Wimberley, Craig K. Harris, Joseph J. Molnar and Terry J. Tomazic (eds.), The social risks of agriculture: Americans speak out on food, farming and the environment. Praeger, Westport, Connecticut. 163 pages.
19 pages., Via online journal., While in vitro animal meat (IVM) is not yet commercially available, the public has already begun to form opinions of IVM as a result of news stories and events drawing attention to its development. As such, we can discern public perceptions of the ethics of IVM before its commercial release. This affords advocates of environmentally sustainable, healthy, and just diets with a unique opportunity to reflect on the social desirability of the development of IVM. This work draws upon an analysis of ethical perceptions of IVM in 814 US news blog comments related to the August 2013 tasting of the world’s first IVM hamburger. Specifically, I address three primary questions: (1) How does the public perceive the ethics of IVM development? (2) How acceptable is IVM to the public relative to alternative approaches to reducing animal meat consumption? and (3) What should all of this mean for the ongoing development and promotion of IVM? Ultimately, it is argued that there is a strong need for facilitation of public dialogue around IVM, as well as further research comparing the acceptability of IVM to other alternatives.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06810
Notes:
Sense and Sustainability Study based on an online national survey among U.S. adults by Harris Poll for G&S Business Communications, New York City, New York. 19-page PowerPoint presentation.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11977
Notes:
Online via AgriMarketing Weekly. 2 pages., "For the first time in Gallup's 20 years of tracking Americans' views of various business and industry sectors, farming and agriculturee is the clear leader."
