UK: Social Science Research Unit, Food Standards Agency, United Kingdom.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29999
Notes:
6 pages., Study conducted by Brook Lyndhurst Ltd for the Food Standards Agency. Findings revealed the UK public "wary, uneasy and uncertain about emerging food technologies" such as nanotechnologies, animal cloning and synthetic biology. Full report (89 pages) available at http://www.food.gov.uk/multimedia/pdfs/emergingfoodtech.pdf
21 pages, via online journal, How an agricultural organization handles the way the media reports a crisis can have an impact on the public’s perceptions of the organization, and sometimes the industry as a whole. The popularity of social media outlets as a venue for disseminating and gathering information and news makes the use of social media surrounding agricultural crises an important topic to investigate (Glynn, Huge, & Hoffman 2012; Hermida, 2010). A qualitative case study was conducted to investigate the use of social media tools during an agricultural crisis. The participants – communications directors, social media managers, and individuals with a close connection to the crisis under study – reported that social media was a major component of their communication efforts surrounding each crisis. Participants felt social media was very effective in these situations and had a major impact on their communication efforts. Although no participants reported using a structured social media strategy or crisis communication plan, they stated a need for such guidelines in the agricultural industry. From the data analyzed in this study, a model for using social media during a crisis situation, aimed specifically for use by those in the agricultural industry, was developed. This project was funded through the USDA's Beginning Farmers & Ranchers Project.
Tomazic, Terry J. (author) and Katz, Barry M. (author)
Format:
Book chapter
Publication Date:
2002
Published:
USA: Praeger, Westport, Connecticut.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37081
Notes:
See C37075 for original, Pages 75-83 in Ronald C. Wimberley, Craig K. Harris, Joseph J. Molnar and Terry J. Tomazic (eds.), The social risks of agriculture: Americans speak out on food, farming and the environment. Praeger, Westport, Connecticut. 163 pages.
Results of a survey among participants in a conference of the Australian and New Zealand Council for the Care of Animals in Research and Teaching (ANZCCART).