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    1203. Conservation communications frontiers: reports of behavioral research

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stamm, Keith R. (author) and Indiana University, Bloomington
    Format:
    Book chapter
    Publication Date:
    1972
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C13949
    Notes:
    See C13905, 10 p.,From the 1969-1972 issue of the Journal of Environmental Education, Dembar Educational Research Services

    1204. Environmental attitudes and reaction

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stamm, Keith R. (author) and Bowes, John E. (author)
    Format:
    Book chapter
    Publication Date:
    1972
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C13946
    Notes:
    See C13905, 5 p.,From the 1969-1972 issue of the Journal of Environmental Education, Dembar Educational Research Services

    1205. Sources of conservation information

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Zimmerman, Donald E. (author)
    Format:
    Book chapter
    Publication Date:
    1972
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C13931
    Notes:
    See C13905, 2 p.,From the 1969-1972 issue of the Journal of Environmental Education, Dembar Educational Research Services

    1206. Substitutability of recreational activities in meeting stated needs and drives of the visitor

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Moss, William T. (author) and Lamphear, Stephen C. (author)
    Format:
    Book chapter
    Publication Date:
    1972
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C13962
    Notes:
    See C13905, 3 p.,From the 1969-1972 issue of the Journal of Environmental Education, Dembar Educational Research Services

    1209. What do people really know about pollution

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Towler, John (author) and Swan, James (author)
    Format:
    Book chapter
    Publication Date:
    1972
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C13952
    Notes:
    See C13905, 4 p.,From the 1969-1972 issue of the Journal of Environmental Education, Dembar Educational Research Services

    1210. Who litters - and why?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Seed, Allen H., Jr. (author)
    Format:
    Book chapter
    Publication Date:
    1972
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C13917
    Notes:
    See C13905, From the 1969-1972 issue of the Journal of Environmental Education, Dembar Educational Research Services

    1211. Primary factors behind need for a well-coordinated, broad-scope national public relations and education campaign for agriculture

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Megown, John W. (author)
    Format:
    Report
    Publication Date:
    1971-11-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03089
    Notes:
    Unpublished listing and brief summary of 21 factors. 3 pages.

    1212. Environment and public opinion in Minnesota

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bowers, J.K. (author), Donohue, George A. (author), Olien, C.N. (author), Tichenor, Phillip J. (author), and University of Minnesota
    Format:
    Conference paper
    Publication Date:
    1971
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 41 Document Number: B04798
    Notes:
    Evans; See B04797 for original, In: Proceedings of the Annual Meeting of NCR-44 Regional Committee on Communications Through Mass Media; 1971 January 21-22; Urbana, IL, University of Illinois. Urbana, IL, University of Illinois, 1971. 20 p.

    1213. How the public looks at agriculture

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    White, Paul (author / The Minnesota Poll) and The Minnesota Poll
    Format:
    Conference paper
    Publication Date:
    1971
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: B03395
    Notes:
    James F. Evans Collection, In: Communicating agriculture to the non agricultural public : a seminar jointly sponsored by Gamma Sigma Delta and University of Minnesota, Institute of Agriculture (1970 June 29). [s.l.] : [s.n.], 1971. p. 4-5

    1220. Social change in Goodhue County, 1940-1965

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Donohue, George A. (author), Nelson, L (author), and University of Minnesota}University of Minnesota
    Format:
    Report
    Publication Date:
    1966
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 46 Document Number: B05661
    Notes:
    P. Tichenor. Station Bulletin 482. University of Minnesota, Agricultural Extension Station. 67 p.

    1221. What you can do about agriculture's public relations

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Neu, Frank R. (author / Director, American Dairy Association, Chicago) and Director, American Dairy Association, Chicago
    Format:
    Speech
    Publication Date:
    1966
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 33 Document Number: B03547
    Notes:
    Mimeographed, 1966. 12 p. Comments by the author at the Farm Press, Radio, and TV Conference; 1966 February 25; University of Missouri, Columbia, MO, A classic, research-based analysis of public perceptions of, and relationships with, agriculture.

    1223. Problem --solving usually begins with a very big measure of confidence

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    Journal article
    Publication Date:
    1961-11
    Published:
    USA: American Dairy Association, Chicago, IllinoisAmerican Dairy Association
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21290
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    1(11) : 1-4

    1224. Selective perception is a tricky factor in trying to communicate a message to people

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    Journal article
    Publication Date:
    1961-09
    Published:
    USA: American Dairy Association, Chicago, Illinois.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21286
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    1(9) : 1-4

    1225. Public attitudes study proves again : give people credit for being intelligent

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    Journal article
    Publication Date:
    1961-08
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21289
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    1(8) : 1-4

    1226. A study of public affairs education and leadership development, Yuma County, Arizona

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hazlitt, J.R. (author), Boone, E.J. (author), and Matthews, J.L. (author)
    Format:
    Research summary
    Publication Date:
    1961-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08408
    Journal Title:
    Review of Extension Research
    Journal Title Details:
    1960
    Notes:
    Pages 12-13 in Extension Circular 534, Review of Extension Research, January through December 1960, U.S. Department of Agriculture, Washington, D.C. Summary of research, Agricultural Extension Service, University of Arizona, Tucson. 1960. 50 pages., Includes public attitudes toward farmers and evidence of lack of understanding of farm problems and relationship of government to agriculture.

    1227. People must be told more effectively how dairy products fit in weight control

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    Journal article
    Publication Date:
    1961-07
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21285
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    1(7) : 1-4

    1228. Changing attitudes is growing challenge to the most capable of communicators

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    Journal article
    Publication Date:
    1961-06
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21284
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    1(6) : 1-4
    Notes:
    4p.

    1229. Milk is still highly respected-- dairymen must repeat often the reason

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    Journal article
    Publication Date:
    1961-03
    Published:
    USA: American Dairy Association, Chicago, Illinois.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21281
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    3(3) : 1-8

    1233. A study of public concepts related to the role of Cooperative Extension Service

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cornett, E.M. (author)
    Format:
    Thesis summary
    Publication Date:
    1959-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08375
    Journal Title:
    Review of Extension Research
    Journal Title Details:
    1958
    Notes:
    Pages 10-11 in Extension Circular 521, Review of Extension Research, January through December 1958, U.S. Department of Agriculture, Washington, D.C. Summary of a thesis for a Master of Science degree in agricultural extension, Michigan State University, East Lansing. 1958. 79 pages.

    1234. Facilitating feedback for mass communications: an analysis of a possible role for government

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Byrnes, Francis C. (author)
    Format:
    Research paper
    Publication Date:
    1959
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes7 MSU student papers file Document Number: D09065
    Notes:
    Francis C. Byrnes Collection, Class project, Michigan State University, East Lansing. 32 p.

    1238. What city cousins think about food prices and farm price supports

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sarbaugh, L.E. (author / Editoral Assistant, Extension Service in Agriculture and Home Economics, College of Agriculture, University of Illinois) and Editoral Assistant, Extension Service in Agriculture and Home Economics, College of Agriculture, University of Illinois
    Format:
    Research report
    Publication Date:
    1953
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 1 Document Number: B00095
    Notes:
    AgComm Teaching, Urbana, IL : Extension Service in Agriculture and Home Economics, College of Agriculture, University of Illinois, 1953. 7 p.(EE314)

    1240. Advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Breyer, Ralph F. (author), Canoyer, Helen G. (author), Hawkins, E. R. (author), and Jones, Fred M. (author)
    Format:
    Abstract
    Publication Date:
    1946-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: D07597
    Journal Title:
    Journal of Marketing
    Journal Title Details:
    10(4) : 397-400

    1245. Extension consciousness

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Price, E.R. (author)
    Format:
    Journal article
    Publication Date:
    1931-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18226
    Journal Title:
    AAACE
    Journal Title Details:
    14 (1) : 22-23
    Notes:
    Parts of a talk by President E.R. Price of Virginia to AAACE members at 1931 meeting, Corvallis, Oregon. American Association of Agricultural College Editors.

    1248. City writer sighs for country

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hage, Robert (author)
    Format:
    Commentary
    Publication Date:
    1926-09-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 171 Document Number: C28752
    Notes:
    Bulletin No. , Agricultural Publishers Association Collection, UI Archives. Series 8/3/80, Box 4. 1 page., Cites author's comparison of city and farm living conditions, as reported in the "Short Turns and Encores" department of the Saturday Evening Post magazine.

    1249. A farmer's sorrow

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Commentary
    Publication Date:
    1926-09-01
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09617
    Journal Title:
    Missouri Ruralist
    Journal Title Details:
    Volume 68
    Notes:
    Delmar Hatesohl Collection, Author cites a growing feeling of class distinction between town and country. Urges better understanding.

    1250. Let's respect the farmers' rights

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois
    Format:
    Speech
    Publication Date:
    1926-04-29
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36769
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 7, Special Bulletin No. 30. 2 pages., Script of presentation on Radio Station WMAQ, Chicago.

    1251. Major fields of human concern

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bobbitt, Franklin (author)
    Format:
    Monograph summary
    Publication Date:
    1926
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09535
    Notes:
    Hal R. Taylor Collection, Abstract of Curriculum Investigations, Supplementary educational Monographs No. 31, University of Chicago, Illinois.

    1253. An analysis of the public's image of the Michigan cooperative extension service

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hanenburg, Darlene (author), Peabody, Fred (author), Ferris, Maxine (author), and Heinze, Kirk (author)
    Format:
    Survey report result
    Publication Date:
    unknown
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09833
    Notes:
    NCR-90 Collection, 2 pages

    1254. Avian Influenza in Poultry: American Knowledge, Perceptions, and Responses

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hallman, William K. (author), Cuite, Cara L. (author), Condry, Sarah C. (author), Vata, Miranda (author), and Food Policy Institure
    Format:
    Report
    Publication Date:
    unknown
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30149
    Notes:
    Posted online at http://fpi.rutgers.edu/docs/pubs/2007_Avian%20_Influenza_in_Poultry.pdf

    1255. Challenges and Motivations of Science Communication: An Administrative Perspective at Land-Grant Universities

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mcleod-Morrin, Ashley (author), Rumble, Joy (author), and Telg, Ricky (author)
    Format:
    Journal article
    Publication Date:
    unknown
    Published:
    United States: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12303
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    Vol. 105, Issue 3
    Notes:
    18 pages., Interdisciplinary agricultural research centers are becoming more common at land-grant universities. These centers often use an interdisciplinary approach to address complex science issues. As these centers address agricultural issues that impact society, effective science communication is a necessary activity. However, these centers may face unique barriers or opportunities. This study utilized a qualitative approach to identify the barriers and motivations of interdisciplinary agricultural center directors when communicating about science. Participants identified common science communication challenges, such as time and lack of funding. Funding was also identified as a motivation, as well as factors related to the tenure and promotion process. Recommendations from this work include evaluating the public relations and the effectiveness of science communication from these centers. Future research should also examine the financial structure of interdisciplinary centers to better inform best practices.

    1256. Environmental policy preferences and economic interests in the nature/agriculture and climate/energy dimension in the netherlands

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Otjes, Simon (author) and Krouwel, André (author)
    Format:
    Journal article
    Publication Date:
    unknown
    Published:
    United States: Wiley Online
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12770
    Journal Title:
    Rural Sociology
    Notes:
    35pgs, The idea that citizens' support for environmental policies depends on their economic interest and the community that one lives in, has been debated extensively in the environmental attitudes literature. However, this literature has not differentiated between separate policy dimensions that concern measures that affect specific groups in different ways. This paper differentiates between a nature/agriculture dimension that divides those who prioritize the agrarian interest from those who prioritize the protection of nature and a climate/energy dimension that divides those who prioritize industrial interest from those who prioritize fighting climate change, using a new survey in the Netherlands (N = 11,327). This two-dimensional model meets three criteria: scalability, validity, and utility. Scalability is shown by factor analysis and Mokken scaling. Validity is shown by regression analyses that show that whether one lives in a rural or an urban community predicts one's position on the nature/agriculture dimension and that one's financial security predicts one's position on the climate/energy dimension. The utility is shown by regression analyses where the two dimensions are used to predict voting behavior. The Green Party voters favor nature and climate protection, the Liberal Party voters have the opposite views, the Christian-Democrats favor agricultural interests and the Freedom Party favor industrial interests.

    1258. Influence of Message Theme on Consumer Perceptions of Lab Grown Meat

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kubakack, Kellie (author), Meyers, Courtney (author), Ford, Hannah (author), Li, Nan (author), and Irlbeck, Hank (author)
    Format:
    Journal article
    Publication Date:
    unknown
    Published:
    United States of America: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12437
    Journal Title:
    Journal for Applied Communications
    Journal Title Details:
    Issue 1 (2022)
    Notes:
    17 pages., Lab grown meat is a new technology being developed as a potential alternative protein source. Although some research has been done about public perception of lab grown meat, no studies to date have observed the effects of message themes on public perception of lab grown meat. The study sought to better understand measures of uncertainty and risk and benefit perceptions after viewing a themed blog post about lab grown meat. Participants were randomly assigned one of three themed blog posts - against lab grown meat, neutral, or support lab grown meat. Perception questions were asked after viewing the blog post, and a total of 238 responses were collected. Results indicated the message theme had a statistically significant effect on risk perception, benefit perception, and intention to consume, but not on message evaluation or measures of uncertainty. Further discussion as well as suggestions for future research are included.

    1259. International Food Information Council (IFIC) Foundation Food and Health Survey: Consumer Attitudes toward Food, Nutrition, and Health

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    International Food Information Council Foundation
    Format:
    Online report
    Publication Date:
    unknown
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29910
    Notes:
    2007 report. Posted online at http://www.foodinsight.org/Content/6/2007Survey-FINAL.pdf