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    1261. “I drink it anyway and I know I shouldn't”: understanding green consumers' positive evaluations of norm-violating non-green products and misleading green advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Atkinson, Lucy (author) and Kim, Yoojung (author)
    Format:
    Journal article
    Publication Date:
    2014-06-27
    Published:
    International: Taylor & Francis Group Ltd., 2 Park Square Oxford OX14 4RN United Kingdom
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D08503
    Journal Title:
    Environmental Communication
    Journal Title Details:
    9 (1): 37-57