Kaylen,Michael S. (author), Loehman, Edna T. (author), Preckel, Paul V. (author), and Preckel: Assistant professor, Department of Agricultural Economics, Purdue University, IN; Loehman: Associate professor, Department of Agricultural Economics, Purdue University, IN; Kaylen: Assistant professor, Department of Agricultural Economics, University of Missouri, MO
Format:
Journal article
Publication Date:
1987-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 83 Document Number: C05127
18 pages., via online journal., This essay explores the different meanings of the 1960s’ pesticide controversy
as conveyed by the multiple representations of Rachel Carson’s Silent Spring
(1962). I argue that to understand the impact of Carson’s work on a heterogeneous audience in the early ’60s, we must move beyond an examination
of the book, Silent Spring, to consider its other media manifestations, as a
serialization for The New Yorker and as a television expose for “CBS Reports.” ´
Each conveyed a unique message stylized for the audience of that particular
media. This analysis demonstrates the problems and opportunities for scholars
attempting to gauge the influence of a book on the public understanding of
science. This argument also suggests that to understand the transition of
environmentalism from a grass-roots movement to near universal consensus,
we need to examine carefully the role of media in shaping divergent messages
for different audiences—a phenomenon that assisted in transforming local
environmental issues into a matter of national concern.
Winfield United (author), Exponent PR (author), and Colle+McVoy (author)
Format:
Online document
Publication Date:
2017
Published:
United States: Public Relations Society of America
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10305
Notes:
3 pages., Via Silver Anvil Awards., WinField United teamed up with Exponent PR and its sister agency, Colle+McVoy, to unleash a multi-channeled communications blitz to help farmers and retailers be more efficient and sustainably connect the dots using WinField United’s proprietary precision agriculture tools and data platforms. Additionally, the team took on the challenge of telling the remarkable story of modern agriculture to the masses.
19 pages, via Online Journal, This article discusses the interplay of public policy and market-driven initiatives to improve farm animal welfare (FAW). Over the last couple of decades, the notion of ‘market-driven animal welfare’ has become popular, but can the market deliver the FAW that consumers and politicians expect? Using the Danish pork sector as the empirical setting, this article studies efforts to improve private FAW standards following changes to general regulations. The analysis shows that ethical misgivings regarding the adequacy of current and prospective FAW standards are tempered by the economic considerations that guide the practices of some actors. The study also shows that efforts to improve FAW standards are contingent on collaboration and coordination across globalised markets among actors with divergent interests. The findings have important implications for market practices and public policy in relation to FAW.
