International: Royal Commission on Environmental Pollution, United Kingdom.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26338
Notes:
Posted at www.recep.org.uk/bioreport.htm, 96 pages., A section on public acceptability describes six causes of concern about use of biomass as a renewable energy source. These pages of the report are photocopied.
USA: The Center for Good Integrity. Gladstone, Missouri.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10561
Notes:
3 pages., Online from the Center for Food Integrity, Gladstone, Missouri., Features research results indicating that public conversation about the environment is growing and so is the scrutiny applied to consumption of natural resources. Information source urges producers to engage more actively.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: D06539
Notes:
Research summary from the Center for Public Issues Education, Institute of Food and Agricultural Sciences, University of Florida, Gainesville. 3 pages.
International: Center for Food Integrity, Gladstone, Missouri.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D11681
Notes:
3 pages., News release via online., News release covering a meeting panelist's remarks during a webinar about shifting sustainability priorities related to the food system.
Cussons, David (author) and Nuffield Australia, Griffith, New South Wales.
Format:
Report
Publication Date:
2009-10
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29574
Notes:
Nuffield Australia Project No. 0903. 52 pages., Report by a participant in the Nuffield Australia Farming Scholars program. Author gathered information in Japan, England, Sweden, USA, Canada and New Zealand.
USA: Natural Resources Conservation Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: C27088
Notes:
Communications Research Report. 27 pages., Focus group report prepared for the National Association of Conservation Districts, Natural Resources Conservation Service and the National Association of State Conservation Agencies. Executive summary on file in print formj and available online at www.ssi.nrcs.usda.gov/publications/2_Tech_Reports/T016a_focusexec.html.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D05789
Notes:
Paper presented in the Agricultural Communications Section of the annual conference of the Southern Association of Agricultural Scientists, Atlanta, Georgia, January 31-February 1, 2015. 21 pages., "Consumers' perceptions of food safety and food safety concerns are not consistent with the major causes of foodborne illness."
28 pages, via online journal, While uncertainty is central to science, many fear negative effects of communicating scientific uncertainties to the public, though research results about such effects are inconsistent. Therefore, we test the effects of four distinct uncertainty frame types (deficient, technical, scientific, consensus) on three outcomes (belief, credibility, behavioral intentions) across three science issues (climate change, GMO food labeling, machinery hazards) with an experiment using a national sample (N = 2,247) approximating U.S. census levels of age, education, and gender. We find portraying scientific findings using uncertainty frames usually does not have significant effects, with an occasional exception being small negative effects of consensus uncertainty.
10 pages, Abstract— Smart agriculture involves the use of technology such as drones, GPS, robotics, IoT, AI, big data, and solar energy to improve farming practices. As with any disruptive innovation, however, stakeholder expectations can be misaligned from what the innovation can actually deliver. There can also be varying perspectives on what the innovation entails, related topics of interest, and impediments to large scale adoption. This study examines public perception of smart agriculture and its perceived drivers and challenges as present in social media discourse. We collected online posts from Twitter, Reddit, forums, online news and blogs between January 2010 and December 2018 for analysis. Results show that 38% of social media posts contained emotion with 52% joy, 21% anger and 12% sadness. Through topic analysis, we discovered seven key drivers and challenges for smart agriculture which included: enabling technologies, data ownership and privacy, accountability and trust, energy and infrastructure, investment, job security, and climate change.
Coughenour, C. Milton (author) and Swanson, Louis E. (author)
Format:
Book chapter
Publication Date:
2002
Published:
USA: Praeger, Westport, Connecticut.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37083
Notes:
See C37075 for original, Pages 103-116 in Ronald C. Wimberley, Craig K. Harris, Joseph J. Molnar and Terry J. Tomazic (eds.), The social risks of agriculture: Americans speak out on food, farming and the environment. Praeger, Westport, Connecticut. 163 pages.
15 pages, via online journal article, Scientist-stakeholder partnerships are formed by scientists from academic institutions and industry representatives in an effort to address contingent science issues such as climate change, inform the public and influence public policies. Such organizations often lack expertise in communicating to the public and conducting outreach which are crucial components to building a good reputation. This study selected Florida Water and Climate Alliance [FWCA] as an example of such an organization, exploring its media attention and media framing to assess the visibility and reputation of [FWCA]. Results showed very limited media attention had been devoted to [FWCA]. The framing analysis results indicated that the coverage of [FWCA] is mostly introductory and descriptive information from public institutions, collaborators and funding agencies. These results demonstrate the need for such organizations to increase media visibility and build their reputations through strategic communication. Scientist-stakeholder partnership organizations like FWCA could gain from strategic collaborations with agricultural communications professionals and academic researchers. To better assist in building the reputation for these organizations, recommendations include developing strategic communication plans and conducting research about stakeholders’ and collaborators’ perceptions of an organization’s reputation.
11 pages., Online via publisher., Examined people's perceptions of their connection to nature as well as their ideas about what constitutes natural and unnatural environments. Results showed that even though the majority of the participants considered themselves part of nature (76.9%), natural environments were largely described as places absent from any human interference.
22 pages, via online journal, Marketers rate online video as their most utilized content medium. This study used a between-subject control group post-test-only experiment to investigate the effect of three local food messages delivered via online video on U.S. consumers’ attitudes toward local food. The three 30-second videos each featured one of the documented benefits of local food: high quality, support of local economy, and strengthening of social connection. Results indicated all three video treatments yielded a positive attitude toward local food, while respondents in the control group had a neutral attitude. The video treatment featuring local food’s high quality generated a significantly more favorable local food attitude than the other two video treatments. Although the social connection video treatment generated a positive attitude toward local food based on the real limits, it did not significantly differentiate from the control group. Communicators should consider using similar short, online videos for emphasizing the high quality of local food and its support of the local economy to promote local agricultural products. Future research should pair live-action or animated footage with the same messages in the video treatments to identify messages effectiveness. Researchers should also investigate why some individuals respond to local food’s benefit of social connection more readily than the others, and identify strategies to use social connection media frame to promote local food.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11607
Notes:
21 pages., Online from Think Shift Communications, San Francisco, California, via AgriMarketing Weekly., "While the industry hs never been a stranger to change, it seems increasingly certain that we are currently in the greatest state of evolution - maybe even revolution - that ag has ever faced."
Goldberg, Matthew H. (author), Van der Linden, Sander (author), Ballew, Matthew T. (author), Rosenthal, Seth A. (author), Gustafson, Abel (author), Leiserowitz, Anthony (author), and Yale University
University of Cambridge
Format:
Online journal article
Publication Date:
2019-10-01
Published:
United States: SAGE Journals
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11064
14 pages, via online journal, Research on the gateway belief model indicates that communicating the scientific consensus on global warming acts as a “gateway” to other beliefs and support for action. We test whether a video conveying the scientific consensus on global warming is more effective than a text transcript with the same information. Results show that the video was significantly more effective than the transcript in increasing people’s perception of scientific agreement. Structural equation models indicate indirect increases in the beliefs that global warming is happening and is human-caused, and in worry about global warming, which in turn predict increased global warming issue priority.
Gunther, A.C. (author) and Leibhart, J.L. (author)
Format:
Book chapter
Publication Date:
2007
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29775
Notes:
Pages 231-244 in Dominique Brossard, James Shanahan and T. Clint Nesbitt (eds.), The media, the public and agricultural biotechnology. CAB International, Oxon, U.K. 405 pages.
Abstract and citation via Ebscohost.com. 1 page., Cites findings of an internet research project conducted by the Research Center for Social Development of the Chinese Academy of Social Sciences. Findings indicated that for most people, especially the young, the internet provides a new and exciting source of entertainment and a way to communicate with others. It also represents a place where people can find information that is difficult to procure from the traditional media and where they can express their own opinions. More users (51 percent) than non-users (42 percent) said they believe the internet will make the world a better place.
Via UIUC online collection., "Existing empirical studies mostly focus on the construction technology or the agricultural technique of Vertical Farming. So far, no research addressed the factors contributing to the acceptance or rejection of Vertical Farming. ... A comprehensive literature reviewed on public acceptance of Vertical Farming in relation to the food security." ... "Public perception will be a key factor predicting the success of a project."
4 pages., Food insecurity is quickly becoming a key topic in national and international debates. Consequently, series of studies have been conducted on food security and its determinants. However, none of these studies have measured food security among cocoa marketers and have considered the influence of public relations (PR) on food security among cocoa marketers in Nigeria Thus, this study measured food security status and determined the influence of PR strategies on food security of marketers. A combination of purposive and random sampling techniques were employed to select 100 respondents for this study. The analytical tools include: descriptive statistics, food security index and logistic regression analysis. The result revealed that majority of the sampled respondents were males with an average household size of 8 persons. The food security index indicated that 65% and 35% of the respondents were food insecure and secure respectively. The logistic regression indicated that about 53% of the total variation in food security of the wholesale cocoa marketers was accounted for by the estimated explanatory variables. Age of the respondents, marketing margin, household size, credit access and PR strategies were the critical determinants of food security among cocoa marketers in the area. Government should provide PR tools at subsidized rate as well as train marketers on the effective use of these tools. Policies to address irregular network and high airtime tariff challenges associated with the adoption of PR strategies in the country must be supported. Policy aimed at reducing household size should be encouraged.
