Bonfadelli, H. (author), Dahinden, U. (author), and Leonarz, M. (author)
Format:
Book chapter
Publication Date:
2007
Published:
Switzerland
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29770
Notes:
Pages 97-126 in Dominique Brossard, James Shanahan and T. Clint Nesbitt (eds.), The media, the public and agricultural biotechnology. CAB International, Oxon, U.K. 405 pages.
Borisova, Tatiana (author), Evans, Jason (author), Smolen, Michael (author), Olexa, Michael (author), Adams, Damian C. (author), and Calabria, Jon (author)
Format:
Journal article
Publication Date:
2013-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06092
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27581
Notes:
Posted at http://www.wkkf.org, Pages 1-30 in Perceptions of the U.S. food system: what and how Americans think about their food. W.K. Kellogg Foundation, Battle Creek, Michigan. 88 pages.
Bowers, J.K. (author), Donohue, George A. (author), Olien, C.N. (author), Tichenor, Phillip J. (author), and University of Minnesota
Format:
Conference paper
Publication Date:
1971
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 41 Document Number: B04798
Notes:
Evans; See B04797 for original, In: Proceedings of the Annual Meeting of NCR-44 Regional Committee on Communications Through Mass Media; 1971 January 21-22; Urbana, IL, University of Illinois. Urbana, IL, University of Illinois, 1971. 20 p.
United States: Texas Tech Univeristy, Lubbock, Texas
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12460
Notes:
115 pages, Lab grown meat is a new technology being developed as a potential alternative protein source. Although some research has been done about public perception of lab grown meat, no studies to date have analyzed social media content regarding this topic. Still yet, no studies have observed the effects of message themes on public perception of lab grown meat. This two-part study first sought to analyze the Twitter messages discussing lab grown meat using Meltwater, a social media monitoring software. Secondly, the study sought to better understand measures of uncertainty and risk and benefit perceptions after viewing a themed blog post about lab grown meat. In part one, a relevant keyword search from August 28, 2018 to February 28, 2019 collected over 11,000 Twitter messages. Sentiment of messages was analyzed with 47% of messages being neutral. Meltwater identified trending themes that were all closely tied to lab grown meat, and top content posters with the most amount of potential reach were identified. All top posters were found to be news entities or organizations instead of personal Twitter accounts. In part two, participants were randomly assigned one of three themed blog posts against lab grown meat, neutral, or support lab grown meat. Perception questions were asked after viewing the blog post, and a total of 238 responses were collected. Results indicated message theme had a statistically significant effect on risk perception, benefit perception, and intention to share, but not on message evaluation or measures of uncertainty. Further discussion as well as suggestions for future research are included.
Brady, Michael (author), Chouinard, Hayley (author), and Wandschneider, Philip (author)
Format:
Paper
Publication Date:
2017-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09872
Notes:
Under author copyright., Paper presented at the Agricultural and Applied Economics Association annual meeting in Chicago, Illinois, July 30-August 1, 2017. 17 pages.
