Subject Term: public attitudes - Bibleaves Search Results

Start Over Subject Term public attitudes

1. Social media use reveals public perceptions of prescribed burning

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bond, Ludie A. (author), Lundy, Lisa K. (author), Miller, Hope M. (author), Crandall, Chelsey A. (author), Diaz, John M. (author), and Crandall , Raelene M. (author)
Format:: Journal article
Publication Date:: 2024-11-04
Published:: USA: Association for Communication Excellence
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 209 Document Number: D13495
Journal Title:: Journal of Applied Communications
Journal Title Details:: 108(3)
Notes:: 20 pages, Public acceptance and support of prescribed burning is critical for its continued use as an essential and effective land management tool in the southeastern U.S. For this practice to continue and expand, land management agencies and private landowners must have public acceptance and support for prescribed fire policy. Without it, they could face increased burn restrictions, as seen in parts of the western U.S., which might lead to decreased acres burned in the Southeast. Most research on public perceptions of prescribed burning has occurred in the West, but that level of research has been lacking in the Southeast. Our research seeks to fill a knowledge gap in a region where prescribed fires are more frequent than wildfires. To determine the current public perceptions of prescribed fire in the Southeast, we examined social media responses following two prescribed burns that resulted in smoke impacts to two major metropolitan areas in Florida. Data were collected and analyzed from social media platforms for the agencies conducting the burns, emergency response and law enforcement agencies, and traditional media. Our research found that Facebook and X (formerly Twitter) were the primary platforms used by the various agencies with Facebook having the higher number of public engagements. This study culminated in recommendations for improving fire science communication to the public to increase acceptance of prescribed fires on public and private lands and improve fire science policy. We recommend further research due to the rapidly changing environment of science communicators’ use of social media to disseminate information.

2. Exploring the applicability of the science communication research agenda to agricultural communications scholarship

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Parrella, Jean A. (author), Leggette, Holli R. (author), Kainer, Madalynn P. (author), and Bush, McKenna L. (author)
Format:: Journal article
Publication Date:: 2023
Published:: USA: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13284
Journal Title:: Journal of Applied Communications
Journal Title Details:: 107(1) : Article 7
Notes:: 24 pages, Agricultural communications scholars do not use a national research agenda to guide their research, which could be limiting the impact and rigor of the discipline. In this commentary, we argue that agricultural communications scholars should adopt the science communication research agenda published by the National Academies of Sciences, Engineering, and Medicine in 2017 because the goals of science communication, outlined in the agenda, are relevant to agriculture. Members of the committee who developed the agenda study science communication in contexts of food, agriculture, life sciences, the environment, political science, health, nutrition, and psychology, among others. They developed the agenda with the intent for it to inform and guide research in all science communication sub-disciplines or areas involving contentious public issues. We provide examples of studies that have used the agenda to inform research in agricultural and natural resources communications. We also explain how research priorities outlined in the science communication research agenda align with agricultural communications scholarship. Recognizing there are challenges unique to agriculture, we recommend agricultural communications scholars use the science communication research agenda as a research guide and adapt the relevant research recommendations for agricultural communications.

3. Fellow cows and conflicting farmers: Public perceptions of dairy farming uncovered through frame analysis

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Jackson, Amy (author), Green, Martin J. (author), and Kaler, Jasmeet (author)
Format:: Journal Article`
Publication Date:: 2022-11-17
Published:: Switzerland: Frontiers Media S.A.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12743
Journal Title:: Frontiers in Veterinary Science
Journal Title Details:: V. 9
Notes:: 9pgs, Divergence in opinion over how farm animals should be cared for is creating a disconnect between livestock farming and the public that risks a loss of “social license” to farm. One proposed solution for the dairy farming community is to engage more constructively with the public to develop a shared vision of the industry's future; however, farmers and veterinarians remain reluctant to validate public opinions on farm animal care, in particular, often viewing them as naïve or impractical. Understanding the interpretive frames through which people make sense of dairy farming could help the dairy farming community engage more constructively with public opinion, thereby reducing conflict and providing opportunities to change communication or practice. Hence, frame analysis was conducted on transcripts of 60 face-to-face interviews with members of the UK public, first defining frames using reflexive thematic analysis, then considering the effect of these frames on those holding them. The results showed that dairy farming was mainly characterized by two entities: the cow and the farmer. Three frames were developed for the cow: she was perceived as i) enduring, which induced a sense of moral responsibility for her well-being among participants; ii) a fellow or companion, which led to feelings of a shared or parallel life with her; and iii) a force of nature, where the cow's connection with the natural world and “otherness” was appreciated, or even longed for. These connections were unexpectedly widespread within the sample, with many participants simultaneously holding two or even three frames. The farmer was seen through two frames: i) traditional; or ii) modernizing, but both frames had positive and negative narratives depending on the perceived care of the cow, causing confusion or even conflict about the care the farmer actually delivered. These findings provide new insights into the interpretive lenses through which the public makes sense of the dairy cow and her care, not least the bond the public themselves feel with the animal. They offer fresh opportunities for the dairy industry to improve engagement through more reflexive communication or modification of farming practices to better fit societal expectations about dairy cow welfare.

4. Foot and mouth disease ready? How co-creation of and participation in knowledge development and sharing cantransform relationships between livestock producers and other animal health stakeholders — an Australian case study

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Manyweathers, Jennifer (author), Maru, Yiheyis (author), Hayes, Lynne (author), Loechel, Barton (author), Kelly, Jennifer (author), Felton, Simone (author), El Hassan, Marwan (author), Kruger, Heleen (author), Woodgate, Rob (author), and Hernandez-Jover, Marta (author)
Format:: Journal Article
Publication Date:: 2022-03-28
Published:: Italy: Scuola Internazionale Superiore di Studi Avanzati (SISSA)
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12742
Journal Title:: Journal of Science Communication
Journal Title Details:: V. 21, I. 2
Notes:: 18pgs, Building a strong and trustworthy communication network to report unusual signs of disease will facilitate Australia’s response to a foot and mouth disease (FMD) outbreak. In a four-year study, the FMD Ready Farmer-led surveillance project adopted the Agricultural Innovation Systems (AIS) framework, modelling transformation of how knowledge is co-created, valued, and communicated. The FMD Ready project has highlighted the need for multiple stakeholders’ voices to be heard, and the importance of regulatory bodies to listen. Relationships take time and need to be valued as a necessary tool in a participatory, innovative approach to animal health and disease management.

5. Sheep meat consumers in Mexico: Understanding their perceptions, habits, preferences and market segments

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Alanís, P.J. (author), Miranda-de la Lama, G.C. (author), Mariezcurrena-Berasain, M.A. (author), Barbabosa-Pliego, A. (author), Rayas-Amor, A.A. (author), and Estévez-Moreno, L.X. (author)
Format:: Journal article
Publication Date:: 2022-02-02
Published:: United States: Elsevier
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12570
Journal Title:: Meat Science
Journal Title Details:: 184
Notes:: 9 pages, Sheep meat is an essential element within the multicultural mosaic of Mexican agri-food traditions. A total of 332 consumers were surveyed face-to-face in restaurants specializing in selling traditional sheep meat products. Our results showed that consumers could be segmented based on their perceptions, habits, and preferences towards sheep meat. For consumers, sheep meat is perceived as food with unique sensory attributes, coming from healthier animals than other species and traditional characters. Their willingness to pay extra is subject to the guarantee that the meat is safe, free of hormones and antibiotics, and to a lesser extent, certified organic. The multivariate analysis suggested three clusters or consumer profiles named passive, wholehearted, and deep-rooted, which explained the associations among attitudes, some demographic variables, and consumption frequency. The nascent national sheep meat industry needs to consider these concerns in developing marketing and trust strategies to attract, maintain, and build loyalty among Mexican consumers.

6. Gene drive communication: exploring experts’ lived experience of metaphor use

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Nerlich, Brigitte (author) and Stelmach, Aleksandra (author)
Format:: Journal article
Publication Date:: 2022-01-20
Published:: United States: Taylor & Francis
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12557
Journal Title:: New Genetics and Society
Journal Title Details:: Online
Notes:: 21 pages, Metaphors have been crucial in making genetics and genomics public, from the code and the book of life to genetic scissors and gene surgery. A new field is emerging called “gene drive” – a range of controversial technologies that can potentially be used for the eradication or conservation of animal species. At the same time, metaphors are emerging to talk about the promises and dangers of “gene drive”. In this article we use thematic analysis to examine thirty interviews with gene drive science and communication experts, and stakeholders, focusing on how they talk about their lived experience of metaphor use in the context of gene drive communication, including their struggle to remember salient metaphors and their reflections on which metaphors to use and which to avoid. We discuss the significance of our findings for research and practice of responsible science communication.

7. Current Consumer Perceptions of Animal Welfare across Different Farming Sectors on the Island of Ireland

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Sweeney, Sharon (author), Regan, Aine (author), McKernan, Claire (author), Benson, Tony (author), Hanion, Alison (author), and Dean, Moira (author)
Format:: Journal article
Publication Date:: 2022-01-10
Published:: United States: MDPI
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12569
Journal Title:: Animals
Journal Title Details:: 12(2)
Notes:: 20 pages, There has been increased public interest and concerns in issues such as farm animal welfare (FAW) on the island of Ireland, stoked in part by political and governance changes, such as Brexit and COVID-19. Front-of-pack food labelling represents a primary information channel for many people. In advance of considering formalised food labelling schemes, specifically relating to FAW, it is important to ensure an up-to-date understanding of current consumer perceptions of FAW. With this aim, the current study utilised a mixed methodology. Nine focus group discussions (n = 41) and an online survey (n = 972) with food consumers in Ireland and Northern Ireland explored perceptions of FAW. Results suggest that overall perceptions of FAW are high, and consumers perceive FAW to have improved in the last decade. Quantitative (ANOVA) and qualitative results show variations in perception of FAW between sectors. Results from the focus group discussions identified factors underlying consumers’ perception of FAW: the living conditions of the animal, size and intensity of the farm, national standards and schemes, and visibility. Information insufficiencies and knowledge gaps were identified. The findings are discussed in relation to policy implications for the role of public engagement, front-of-pack welfare labelling, and quality assurance schemes.

8. A nationwide chinese consumer study of public interest on agriculture

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Liao, Danfeng (author), Cui, Kai (author), and Ke, Lijing (author)
Format:: Journal Article
Publication Date:: 2022
Published:: United States: Nature
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12711
Journal Title:: npj Science of Food
Journal Title Details:: Volume 6, Issue 1
Notes:: 6pgs, A nationwide study was undertaken in China to understand why public interest has shifted away from agriculture and to discuss approaches that may help restore interest and support for agriculture. The study collected 2586 questionnaires from 242 cities in 31 provinces in mainland China. The results suggest that agriculture is still of public interest, but interest has shifted from traditional farming to the consumer perspective in food safety, nutrition and health, food security and agricultural history. Two groups in this study, the younger generation and those with college degrees, show less interest in production agriculture. The accelerating shift in population from rural China to urban areas explains why these two groups are less connected with agricultural issues. The authors contend that it is critically important to keep the urban population knowledgeable of the importance of agriculture and suggest ways to improve communication and support from this educated, city-dweller point of view in order to ensure a stable and secure future. The approach of science appreciation (ways to effectively communicate science to general publics) is proposed to effectively gain renewed interest and engagement with the public in the science of agriculture in order to optimize the needs and benefits from agriculture to society.

9. The influence of public relations on food security among cocoa marketers in Ondo State, Nigeria

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Abdulganiyu Salau, Shehu (author)
Format:: Journal article
Publication Date:: 2021-12-28
Published:: Poland: Poznan University Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12416
Journal Title:: Journal of Agribusiness and Rural Development
Journal Title Details:: Vol 62 No 4 (2021)
Notes:: 4 pages., Food insecurity is quickly becoming a key topic in national and international debates. Consequently, series of studies have been conducted on food security and its determinants. However, none of these studies have measured food security among cocoa marketers and have considered the influence of public relations (PR) on food security among cocoa marketers in Nigeria Thus, this study measured food security status and determined the influence of PR strategies on food security of marketers. A combination of purposive and random sampling techniques were employed to select 100 respondents for this study. The analytical tools include: descriptive statistics, food security index and logistic regression analysis. The result revealed that majority of the sampled respondents were males with an average household size of 8 persons. The food security index indicated that 65% and 35% of the respondents were food insecure and secure respectively. The logistic regression indicated that about 53% of the total variation in food security of the wholesale cocoa marketers was accounted for by the estimated explanatory variables. Age of the respondents, marketing margin, household size, credit access and PR strategies were the critical determinants of food security among cocoa marketers in the area. Government should provide PR tools at subsidized rate as well as train marketers on the effective use of these tools. Policies to address irregular network and high airtime tariff challenges associated with the adoption of PR strategies in the country must be supported. Policy aimed at reducing household size should be encouraged.

10. Arguing for Argument’s Sake? Exploring Public Conversations around Climate Change on Twitter

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Mayfield-Smith, Kennedy (author), Lamm, Alexa (author), Masambuka-Kanchewa, Sallys (author), and Holt, Jessica (author)
Format:: Journal article
Publication Date:: 2021-12-01
Published:: United States of America: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12431
Journal Title:: Journal of Applied Communication
Journal Title Details:: Vol. 104 Issue 5
Notes:: 19 pages, Audience-facilitated information flow has become the new norm created by a public divergence from traditional media sources. Mobile device advancements and partnerships have changed how audiences view news media and the sources relied upon to obtain information. With these advancements, social media users have become primary information providers and information gatekeepers. Twitter specifically has become a news media platform for some based on its effectiveness in facilitating information flow and triggering reorganization as it provides a platform for collaboration and coordination. Despite widespread acceptance of the threat climate change poses by the scientific community, it is still a topic of contention on social media. Climate conversations are typically approached with an us versus them mindset with us being used as representation of the communities to which audiences belong. The communities one belongs to typically follows social media users social, political and environmental ideologies. Walton’s theory of argument or inference schemes served as the theoretical framework for this study. Argument schemes represent common arguments and special context arguments, in this case scientific argumentation. Walton’s argument from ignorance was used as a framework for the study. The argument states that if there has been a thorough search through the knowledge base then concrete proof of a fact would exist. The findings indicated social media may be a useful tool when exploring climate change conversations through a sociopolitical lens and additional research is needed to closely examine how political ideologies, global location, and different environmental topics impact issue awareness and beliefs.

11. ‘Milk actually comes from a cow’: Ontario dairy farmers' reactions and interventions with consumers' milk rifts as third-party alienation

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gray, Allison (author)
Format:: Journal article
Publication Date:: 2021-07
Published:: International: Wiley Online
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12205
Journal Title:: Journal of Agrarian Change
Journal Title Details:: Volume 21, Issue 3
Notes:: 17 pages, A significant effect of industrial capitalism on the modern Western world is the generation and perpetuation of a physical and discursive distancing between people and food – a result of what Marx termed the metabolic rift. Studies of alienated relationships often homogenize the rift experience. This paper explores how rural Ontario dairy farmers experience what John Bellamy Foster calls ‘metabolism’ and their perceptions of the alienated states of non-farmers. Results from on-farm semi-structured interviews suggest these farmers are aware of a distancing between non-farmers and food (milk) that is a different experience than that of farmers. Such perception of milk alienation involving an external group – or what I term third-party alienation – is accompanied by farmer-initiated interventions, such as on-farm educational visits and educational programmes, attempting to mend non-farmers rift experience. Third-party alienation exemplifies the ways in which metabolism can be diversely embodied – and possibly mended – within current human–food, and human–nature, relationships.

12. Seafood stories: the effect of video message type on U.S. support for sustainable aquaculture

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2021-06-17
Published:: United States: Taylor & Francis
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12203
Journal Title:: Journal of Applied Communication Research
Journal Title Details:: Volume 49, 2021
Notes:: Using two samples of U.S. adults (Study 1: N = 336; Study 2: N = 2329), this study features a messaging experiment utilizing a between-subjects design, with a no-message control group, to explore the impact of a narrative video, in comparison to an infographic video, on support for sustainable aquaculture. Results indicate that the infographic video type is more transporting than the narrative video, and that transportation influences support for aquaculture indirectly through emotional response, as well as risk and benefit perceptions; however, importantly, we also note that video content may have contributed to the observed differences. For an emerging issue like aquaculture with environmental and human health implications, strategic messaging, especially when accompanied by vivid images, may allow audiences to better engage with a complex and contentious topic.

13. Consumers’ and Farmers’ Perceptions in Europe Regarding the Use of Composted Bedding Material from Cattle

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Klopčič, Marija (author), Erjavec, Karmen (author), Waldrop, Megan (author), Roosen, Jutta (author), Engel, Petra (author), Galama, Paul (author), and Kuipers, Abele (author)
Format:: Journal article
Publication Date:: 2021-04-29
Published:: Switzerland: MDPI
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12508
Journal Title:: Sustainability
Journal Title Details:: 13 (9)
Notes:: 10 pages, By-products like sawdust and straw are applied in compost bedded-pack barns (CBP) for cattle. These materials, which are gradually mixed with excreta and undergo a composting process, serve as a lying bed for the cattle. This study aims to assess the perception of consumers and farmers regarding the use of CBP during the grazing season of cattle for raising other animals or for growing food crops. This was examined by combining surveys with consumers from eight European countries and cattle farmers, focus groups with consumers, and in-depth interviews with individual farmers who implemented alternative uses of compost. The results showed that farmers preferred the compost bedded-pack system to the cubicle system in terms of sustainability and market aspects, although the cost of the bedding material required for CBP was seen as a significant negative aspect. Around half of all consumers indicated that the compost can be used for non-edible products and 26% indicated the compost can be used for raising other animals. Furthermore, 5% of consumers felt that compost should not be used for any other purpose. There were statistically significant differences between countries; therefore, regional specificities should be taken into account when marketing products from compost in CBP barns.

14. Connect to the real world

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Johnson, Mark (author)
Format:: Editorial
Publication Date:: 2021-04
Published:: USA: Cooperative Communicators Asociation, Bellefonte, Pennsylvania.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12190
Journal Title:: CCA Connect
Notes:: Online from publisher via membership. 2 pages., "In my view, people were placed upon this earth to be a part of nature, not apart from it. I believe that God expects us to appreciate its majesty, utilize its renewable resources wisely, and pass its treasures along to our children and grandchildren. It is our responsibility to serve as conscientious stewards of those, perhaps the greatest of His gifts, rather than to ignore it, keep it at arm's length, and to leave its care to somebody else or to some government agency."

15. Perceived naturalness, disgust, trust and food neophobia as predictors of cultured meat acceptance in ten countries

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Siegrist, Michael (author) and Hartmann, Christina (author)
Format:: Journal article
Publication Date:: 2020-12
Published:: International: Science Direct
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12464
Journal Title:: Apetite
Journal Title Details:: Vol. 155
Notes:: 8 pages, Cultured meat is a novel food technology that promises to produce meat in a more environmentally friendly and animal-friendly way. We conducted an internet survey in ten countries (Australia, China, England, France, Germany, Mexico, South Africa, Spain, Sweden and the US) with a total sample of 6128 participants. Results suggest that there are large cultural differences regarding the acceptance of cultured meat. French consumers were significantly less accepting of the idea than consumers in all other countries. Perceived naturalness of and disgust evoked by cultured meat were important factors in the acceptance of this novel food technology in all countries. Trust in the food industry, food neophobia and food disgust sensitivity indirectly and directly influenced the acceptance of cultured meat in almost all countries. In order to increase the acceptance of cultured meat, the similarity of cultured meat to traditional meat needs to be emphasized rather than the rather technical production process, which may evoke associations of unnaturalness and disgust.

16. To the market and back? A study of the interplay between public policy and market-driven initiatives to improve farm animal welfare in the Danish pork sector

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Esbjerg, Lars (author)
Format:: Journal article
Publication Date:: 2020-12-01
Published:: USA: Springer
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12044
Journal Title:: Agriculture and Human Values volume
Journal Title Details:: Vol. 37, issue 4
Notes:: 19 pages, via Online Journal, This article discusses the interplay of public policy and market-driven initiatives to improve farm animal welfare (FAW). Over the last couple of decades, the notion of ‘market-driven animal welfare’ has become popular, but can the market deliver the FAW that consumers and politicians expect? Using the Danish pork sector as the empirical setting, this article studies efforts to improve private FAW standards following changes to general regulations. The analysis shows that ethical misgivings regarding the adequacy of current and prospective FAW standards are tempered by the economic considerations that guide the practices of some actors. The study also shows that efforts to improve FAW standards are contingent on collaboration and coordination across globalised markets among actors with divergent interests. The findings have important implications for market practices and public policy in relation to FAW.

17. #Eggs: social and online media-derived perceptions of egg-laying hen housing

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Widmar, Nicole (author), Bir, Courtney (author), Wolf, Christopher (author), Lai, John (author), and Liu, Yangxuan (author)
Format:: Journal article
Publication Date:: 2020-11
Published:: United States: Elsevier, Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12223
Journal Title:: POULTRY SCIENCE
Journal Title Details:: Vol 99, issue 11
Notes:: 10 pages, Enormous quantities of data are generated through social and online media in the era of Web 2.0. Understanding consumer perceptions or demand efficiently and cost effectively remains a focus for economists, retailer/consumer sciences, and production industries. Most of the efforts to understand demand for food products rely on reports of past market performance along with survey data. Given the movement of content-generation online to lay users via social media, the potential to capture market-influencing shifts in sentiment exists in online data. This analysis presents a novel approach to studying consumer perceptions of production system attributes using eggs and laying hen housing, which have received significant attention in recent years. The housing systems cage-free and free-range had the greatest number of online hits in the searches conducted, compared with the other laying hen housing types. Less online discussion surrounded enriched cages, which were found by other methods/researchers to meet many key consumer preferences. These results, in conjunction with insights into net sentiment and words associated with different laying hen housing in online and social media, exemplify how social media listening may complement traditional methods to inform decision-makers regarding agribusiness marketing, food systems, management, and regulation. Employing web-derived data for decision-making within agrifood firms offers the opportunity for actionable insights tailored to individual businesses or products.

18. California ag survey gauges areas of concern for residents

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Koger, Chris (author)
Format:: Survey report
Publication Date:: 2020-10-15
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11947
Journal Title:: Packer
Notes:: Online from publication. 1 page., Summary of a survey among residents in the Bay Area of California by the Grower-Shipper Association of Central California. Findings indicated that 77 percent of the respondents considered agriculture "most" or "very" important. A majority also appeared to understand issues that face frmers, including employment of guest workers through the H-2A program.

19. Consumer attitudes about farmers and sustainability

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Survey report
Publication Date:: 2020-10
Published:: USA: American Farm Bureau Federation, Washington, D.C.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11898
Notes:: Accompanying news release obtained online at https://agrimarketing.com/ss.php?id=333510, Via online. 11 pages., Summary report of a survey of 2,000 U.S. adults. Conducted by Morning Consult. Survey data accompanied by a news release from AFBF entitled, "Poll shows Americans' unwavering trust in farmers and approval of sustainability practices." 2 pages. Dated November13, 2020, and provided online via Agri Marketing Weekly.

20. Public ranks farming and agriculture the top industry in Gallup Poll, bottom is federal government

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Research summary
Publication Date:: 2020-09-14
Published:: USA: Gallup, Inc., Washington, D.C.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11977
Notes:: Online via AgriMarketing Weekly. 2 pages., "For the first time in Gallup's 20 years of tracking Americans' views of various business and industry sectors, farming and agriculturee is the clear leader."

21. Dicamba faces court case, added state label restrictions for 2020

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gullickson, Gil (author) and Successful Farming
Format:: Online news article
Publication Date:: 2020-01-27
Published:: United States: Meredith Agrimedia, Meredith Corporation
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11234
Notes:: 4 pages, via news website Successful Farming

22. Ag groups release research measuring consumers' knowledge, perception of gene editing

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Research summary
Publication Date:: 2020
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11432
Notes:: 2 pages., Online from AgriMarketing Weekly. News release of March 16, 2020., Brief summary of results of a consumer research study measuring market potential for gene-edited food and agriculture products. Research was sponsored by the FMI Foundation, American Seed Trade Association, American Farm Bureau Federation, and Farm Foundation.

23. As economic concerns recede, environmental protection rises on the public's policy agenda: partisan gap on dealing with climate change gets even wider

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Research report
Publication Date:: 2020
Published:: USA: Pew Research Center, Washington, D.C.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11394
Notes:: 9 pages., Via online., "For the first time, environmental protection rivals the economy among the public's top policy priorities" (for the president and Congress). Findings of a national survey among U.S. adults conducted January 8-13, 2020.

24. Earth Day at 50: the world's satisfaction with the environment

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Survey report
Publication Date:: 2020
Published:: International: Gallup, Inc., Washington, D.C.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11646
Notes:: 8 pages., Results of Gallup World Poll 2019. Online from publisher., "On the 50th anniversary of Earth Day, Gallup offers a snapshot of how satisfied people in 145 countries and areas around the world were in 2019 with their efforts to preserve the environment and with the quality of their air and water."

25. Sustainability shifts: three consumer trends brewing

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: News release
Publication Date:: 2020
Published:: International: Center for Food Integrity, Gladstone, Missouri.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D11681
Notes:: 3 pages., News release via online., News release covering a meeting panelist's remarks during a webinar about shifting sustainability priorities related to the food system.

26. The evolution of agrimarketing: seven trends for 2020 and beyond

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Article
Publication Date:: 2020
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11607
Notes:: 21 pages., Online from Think Shift Communications, San Francisco, California, via AgriMarketing Weekly., "While the industry hs never been a stranger to change, it seems increasingly certain that we are currently in the greatest state of evolution - maybe even revolution - that ag has ever faced."

27. Charleston|Orwig study reports consumers' reaction to plant and lab based foods

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Research summary
Publication Date:: 2019-12-19
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: D11184
Notes:: Online via AgriMarketing Weekly. 2 pages., "A new poll reports awareness and interest in technology-driven foods but reveals the need for transparency and education to remove fears and potentially drive adoption."

28. Climate change conversation to shift dramatically, research shows

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Research summary
Publication Date:: 2019-12-19
Published:: USA: Center for Food Integrity, Gladstone, Missouri.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: D11183
Notes:: Via online release. 1 page., Findings of a digital ethnography report indicate that while the climate change debate is expected to grow 3.6 percent in the next two years, the conversation on causes is expected to grow 260 percent and solutions 202 percent.

29. Chew On This: Investigating Public Perceptions of Lab-Grown Meat

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Boykin, Kellie (author)
Format:: Thesis
Publication Date:: 2019-12-01
Published:: United States: Texas Tech Univeristy, Lubbock, Texas
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12460
Notes:: 115 pages, Lab grown meat is a new technology being developed as a potential alternative protein source. Although some research has been done about public perception of lab grown meat, no studies to date have analyzed social media content regarding this topic. Still yet, no studies have observed the effects of message themes on public perception of lab grown meat. This two-part study first sought to analyze the Twitter messages discussing lab grown meat using Meltwater, a social media monitoring software. Secondly, the study sought to better understand measures of uncertainty and risk and benefit perceptions after viewing a themed blog post about lab grown meat. In part one, a relevant keyword search from August 28, 2018 to February 28, 2019 collected over 11,000 Twitter messages. Sentiment of messages was analyzed with 47% of messages being neutral. Meltwater identified trending themes that were all closely tied to lab grown meat, and top content posters with the most amount of potential reach were identified. All top posters were found to be news entities or organizations instead of personal Twitter accounts. In part two, participants were randomly assigned one of three themed blog posts against lab grown meat, neutral, or support lab grown meat. Perception questions were asked after viewing the blog post, and a total of 238 responses were collected. Results indicated message theme had a statistically significant effect on risk perception, benefit perception, and intention to share, but not on message evaluation or measures of uncertainty. Further discussion as well as suggestions for future research are included.

30. Demonstrating the Public Value of Extension Forestry Programming Through Benefit Transfer Analysis

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Goerlich, Daniel L. (author), Munsell, John F. (author), Boyd, Heather H. (author), Moeltner, Klaus (author), and Virginia Cooperative Extension Virginia Tech University of Notre Dame
Format:: Online journal article
Publication Date:: 2019-12
Published:: United States: Extension Journal, Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11233
Journal Title:: Journal of Extension
Journal Title Details:: 57(6)
Notes:: 5 pages, via online journal, Cooperative Extension produces public value through educational programming that benefits the greater community. Forests provide numerous valuable benefits to society through the provision of ecosystem services. Cooperative Extension educational programming positively affects forest owners, who, in turn, conduct actions that enhance ecosystem services. An understudied relationship exists between Cooperative Extension and ecosystem services that can be drawn on to document Extension's public value. Applying ecosystem services values to Extension natural resources–related programmatic outcomes through benefit transfer provides an avenue through which Extension can potentially make significant advancements in monetizing its public value.

31. Public outreach initiative attracts national media coverage

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Pike, Ben (author)
Format:: Research summary
Publication Date:: 2019-12
Published:: United Kingdom: International Federation of Agricultural Journalists (IFAJ), Ormstown, Quebec, Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11116
Journal Title:: IFAJ E-News
Journal Title Details:: 4
Notes:: 2 pages., Summary of results from a survey among British citizens inviting attitudes toward food and farming. First such research effort by the British Guild of Agricultural Journalists.

32. The State and Future of Smart Agriculture: Insights from mining social media

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ofori, Martinson (author) and El-Gayar, Omar (author)
Format:: Conference paper
Publication Date:: 2019-12
Published:: United States: IEEE
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12222
Journal Title:: 2019 IEEE International Conference on Big Data (Big Data)
Notes:: 10 pages, Abstract— Smart agriculture involves the use of technology such as drones, GPS, robotics, IoT, AI, big data, and solar energy to improve farming practices. As with any disruptive innovation, however, stakeholder expectations can be misaligned from what the innovation can actually deliver. There can also be varying perspectives on what the innovation entails, related topics of interest, and impediments to large scale adoption. This study examines public perception of smart agriculture and its perceived drivers and challenges as present in social media discourse. We collected online posts from Twitter, Reddit, forums, online news and blogs between January 2010 and December 2018 for analysis. Results show that 38% of social media posts contained emotion with 52% joy, 21% anger and 12% sadness. Through topic analysis, we discovered seven key drivers and challenges for smart agriculture which included: enabling technologies, data ownership and privacy, accountability and trust, energy and infrastructure, investment, job security, and climate change.

33. An investigation of agricultural crisis communications via social media

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gibson, Courtney (author), Irlbeck, Erica (author), Meyers, Courtney (author), Akers, Cindy (author), Price, Peggy (author), and Texas Tech University
Format:: Online journal article
Publication Date:: 2019-11
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11060
Journal Title:: Journal of Applied Communications
Journal Title Details:: 103(4)
Notes:: 21 pages, via online journal, How an agricultural organization handles the way the media reports a crisis can have an impact on the public’s perceptions of the organization, and sometimes the industry as a whole. The popularity of social media outlets as a venue for disseminating and gathering information and news makes the use of social media surrounding agricultural crises an important topic to investigate (Glynn, Huge, & Hoffman 2012; Hermida, 2010). A qualitative case study was conducted to investigate the use of social media tools during an agricultural crisis. The participants – communications directors, social media managers, and individuals with a close connection to the crisis under study – reported that social media was a major component of their communication efforts surrounding each crisis. Participants felt social media was very effective in these situations and had a major impact on their communication efforts. Although no participants reported using a structured social media strategy or crisis communication plan, they stated a need for such guidelines in the agricultural industry. From the data analyzed in this study, a model for using social media during a crisis situation, aimed specifically for use by those in the agricultural industry, was developed. This project was funded through the USDA's Beginning Farmers & Ranchers Project.

34. Routine influences on aquaculture news selection: A Q method study with new England journalists

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Duffy, Kevin P. (author), Rickard, Laura N. (author), Grosswiler, Paul (author), and University of Maine
Format:: Online journal article
Publication Date:: 2019-10-01
Published:: United States: SAGE Journals
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11063
Journal Title:: Science Communication
Journal Title Details:: 41(5) : 602-632
Notes:: 30 pages, via online journal, Environmental journalists, as gatekeepers, often become arbiters of risk and benefit information. This study explores how their routine news value judgments may influence reporting on marine aquaculture, a growing domestic industry with complex social and ecological impacts. We interviewed New England newspaper journalists using Q methodology, a qualitative dominant mixed-method approach to study shared subjectivity in small samples. Results revealed four distinct reporting perspectives—“state structuralist,” “neighborhood preservationist,” “industrial futurist,” and “local proceduralist”—stemming from the news value and objectivity routines journalists used in news selection. Findings suggest implications for public understanding of, and positionality toward, natural resource use and development.

35. The experience of consensus: Video as an effective medium to communicate scientific agreement on climate change

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Goldberg, Matthew H. (author), Van der Linden, Sander (author), Ballew, Matthew T. (author), Rosenthal, Seth A. (author), Gustafson, Abel (author), Leiserowitz, Anthony (author), and Yale University University of Cambridge
Format:: Online journal article
Publication Date:: 2019-10-01
Published:: United States: SAGE Journals
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11064
Journal Title:: Science Communication
Journal Title Details:: 41(5) : 659-673
Notes:: 14 pages, via online journal, Research on the gateway belief model indicates that communicating the scientific consensus on global warming acts as a “gateway” to other beliefs and support for action. We test whether a video conveying the scientific consensus on global warming is more effective than a text transcript with the same information. Results show that the video was significantly more effective than the transcript in increasing people’s perception of scientific agreement. Structural equation models indicate indirect increases in the beliefs that global warming is happening and is human-caused, and in worry about global warming, which in turn predict increased global warming issue priority.

36. G&S Communications' study shows human rights, worker equity grow more influential in consumer purchasing decisions

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Research summary
Publication Date:: 2019-09-18
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10894
Notes:: Online via AgriMarketing Weekly. 2 pages., Summary of findings in a recent "Sense and Sustainability" study among 1,330 U.S. adults.

37. The Effects of Uncertainty Frames in Three Science Communication Topics

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gustafson, Abel (author), Rice, Ronald E. (author), and Yale University University of California Santa Barbara
Format:: Online journal article
Publication Date:: 2019-08-30
Published:: United States: SAGE Journals
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D11240
Journal Title:: Science Communication
Journal Title Details:: 41(6) : 679-706
Notes:: 28 pages, via online journal, While uncertainty is central to science, many fear negative effects of communicating scientific uncertainties to the public, though research results about such effects are inconsistent. Therefore, we test the effects of four distinct uncertainty frame types (deficient, technical, scientific, consensus) on three outcomes (belief, credibility, behavioral intentions) across three science issues (climate change, GMO food labeling, machinery hazards) with an experiment using a national sample (N = 2,247) approximating U.S. census levels of age, education, and gender. We find portraying scientific findings using uncertainty frames usually does not have significant effects, with an occasional exception being small negative effects of consensus uncertainty.

38. Most Americans accept genetic engineering of animals that benefits human health, but many oppose other uses

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Research report
Publication Date:: 2019-08-18
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10307
Notes:: 13 pages., Online via Pew Research Center, Washington, D. C.

39. Kimmel on Climate: Disentangling the Emotional Ingredients of a Satirical Monologue

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Skurka, Chris (author), Niederdeppe, Jeff (author), Nabi, Robin (author), and Cornell University University of California Santa Barbara
Format:: Online journal article
Publication Date:: 2019-08-01
Published:: United States: SAGE Journals
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11066
Journal Title:: Science Communication
Journal Title Details:: 41(4) : 394-421
Notes:: 27 pages, via online journal, This study explored whether satire (an emotional blend of humor/indignation) can minimize the emotional tradeoffs researchers have documented for humorous appeals about climate change. Using a sample of U.S. young adults, we conducted a 2 (humor: present/absent) × 2 (indignation: present/absent) + 1 (control) experiment in which we manipulated a climate change segment from Jimmy Kimmel Live! Our evidence suggests that it is possible for a late-night host to affect young adults’ climate change risk perception and behavioral intentions under certain conditions. Moderation analyses indicated that avoiding humor helped close the partisan gap in risk perception between Republicans and Democrats.

40. Strap in: environmental pressure is accelerating

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Blog posting
Publication Date:: 2019-06-18
Published:: USA: The Center for Good Integrity. Gladstone, Missouri.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10561
Notes:: 3 pages., Online from the Center for Food Integrity, Gladstone, Missouri., Features research results indicating that public conversation about the environment is growing and so is the scrutiny applied to consumption of natural resources. Information source urges producers to engage more actively.

41. What's in a name? Consumer perceptions of in vitro meat under different names

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bryant, Christopher (author) and Barnett, Julie (author)
Format:: Journal article
Publication Date:: 2019-06-01
Published:: International: Science Direct
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12465
Journal Title:: Apetite
Journal Title Details:: Vol. 137
Notes:: 10 pages, In vitro meat (IVM) grown from animal cells is approaching commercial viability. This technology could enable consumers to circumvent the ethical and environmental issues associated with meat-eating. However, consumer acceptance of IVM is uncertain, and is partly dependent on how the product is framed. This study investigated the effect of different names for IVM on measures of consumer acceptance. Participants (N = 185) were allocated to one of four conditions in an experimental design in which the product name was manipulated to be ‘clean meat’, ‘cultured meat’, ‘animal free meat’, or ‘lab grown meat’. Participants gave word associations and measures of their attitudes and behavioural intentions towards the product. The results indicated that those in the ‘clean meat’ and ‘animal free meat’ conditions had significantly more positive attitudes towards IVM than those in the ‘lab grown meat’ condition, and those in the ‘clean meat’ condition had significantly more positive behavioural intentions towards IVM compared to those in the ‘lab grown meat’ condition. Mediation analyses indicated that the valence of associations accounted for a significant amount of the observed differences, suggesting that anchoring can explain these differences. We discuss these results in the context of social representations theory and give recommendations for future research.

42. Depicting science in a public debate: the Philippine legal challenge against GMO eggplant

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ponce de Leon, Inez Z. (author), Custodio, Pamela A. (author), and David, Clarissa (author)
Format:: Online journal article
Publication Date:: 2019-05
Published:: Science Direct
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 78 Document Number: D10826
Journal Title:: Science Communication
Journal Title Details:: 41(3): 291–313
Notes:: 23 pages., via online journal., In 2015, the Philippine Supreme Court ruled against the field testing of Bt eggplant, a genetically modified crop. This decision was covered extensively in the local press, forcing scientists to defend their research. We used qualitative, inductive analysis to examine how three news outlets constructed science in their coverage of the issue. We found that science was constructed through four themes: science searched for proof, absolute consensus had to be reached, the characteristics of scientific inquiry are used to discredit scientists, and science is aware of its logical limits. These findings have implications for the public acceptance of innovations.

43. Consumers may decide the future of U. S. citrus

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: News release
Publication Date:: 2019-02-14
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10313
Notes:: 2 pages., University of Illinois at Urbana-Champaign., Researchers report consumer research indicating that the "future of U. S. citrus may hinge on consumer acceptance of genetically modified food."

44. Cooperative extension can better frame its value by emphasizing policy relationships

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gupta, Clare (author), Campbell, David (author), and Cole-Weiss, Alexandra (author)
Format:: Online journal article
Publication Date:: 2019-02-01
Published:: USA: University of California
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10387
Journal Title:: California Agriculture
Journal Title Details:: 73(1) : 11-18
Notes:: 13 pages., Via online journal., Based on research-to-policy narratives provided by UC Cooperative Extension (UCCE) academics, we argue that current, effective Cooperative Extension (Extension) practices support a broader, more convincing account of Extension's public value than its leaders often articulate. This proposed account incorporates the familiar Extension narrative in which technical expertise and objectivity are emphasized. It also incorporates the insight, derived from our data, that Extension can achieve its greatest relevance in policy circles when it weaves together its ability to provide trustworthy technical knowledge with its capacity to influence policy dialogue, debate and practice across multiple settings and over the long term. In a policy world often marked by short-term thinking and polarization, Extension's ability to foster deliberative, context-sensitive and future-oriented policymaking is a critical contribution to society. Interview data reveals three approaches to effective policy-oriented relationship building: community-government partnership building; stakeholder-oriented experimental research; and community empowerment. Understanding these approaches can help reframe the story that we in the Extension system tell ourselves and the public about the public value we create.

45. Consumer attitudes towards production diseases in intensive production systems

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Clark, Beth (author), Panzone, Luca A. (author), Stewart, Gavin B. (author), Kyriazakis, Ilias (author), Niemi, Jarkko K. (author), Latvala, Terhi (author), Tranter, Richard (author), Jones, Philip (author), and Frewer, Lynn J. (author)
Format:: Online journal article
Publication Date:: 2019-01-10
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10240
Journal Title:: PLoS ONE
Journal Title Details:: 14(1)
Notes:: Many members of the public and important stakeholders operating at the upper end of the food chain, may be unfamiliar with how food is produced, including within modern animal production systems. The intensification of production is becoming increasingly common in modern farming. However, intensive systems are particularly susceptible to production diseases, with potentially negative consequences for farm animal welfare (FAW). Previous research has demonstrated that the public are concerned about FAW, yet there has been little research into attitudes towards production diseases, and their approval of interventions to reduce these. This research explores the public’s attitudes towards, and preferences for, FAW interventions in five European countries (Finland, Germany, Poland, Spain and the UK). An online survey was conducted for broilers (n = 789), layers (n = 790) and pigs (n = 751). Data were analysed by means of Kruskal-Wallis ANOVA, exploratory factor analysis and structural equation modelling. The results suggest that the public have concerns regarding intensive production systems, in relation to FAW, naturalness and the use of antibiotics. The most preferred interventions were the most “proactive” interventions, namely improved housing and hygiene measures. The least preferred interventions were medicine-based, which raised humane animal care and food safety concerns amongst respondents. The results highlighted the influence of the identified concerns, perceived risks and benefits on attitudes and subsequent behavioural intention, and the importance of supply chain stakeholders addressing these concerns in the subsequent communications with the public.

46. Americans give fairly high marks to their local news media, especially when journalists are seen as connected to the community

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Research report
Publication Date:: 2019
Published:: USA: Pew Research Center, Washington, D.C.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: D11536
Notes:: 7 pages., Online via publisher website., Findings from a survey conducted October 15-November 8, 2018.

47. Citizens' perception of different aspects regarding German livestock production

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rovers, Anja (author), Christoph-Schulz, Inken (author), and Brummer, Nanke (author)
Format:: Journal article
Publication Date:: 2019
Published:: Germany
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11086
Journal Title:: International Journal on Food System Dynamics
Journal Title Details:: 10(4) : 361-374
Notes:: Available online at www.centmapress.org, Using two different ranking procedures, main points of criticism as well as sideshows could be identified for fattening pigs, dairy cattle production, and laying hens

48. Climate change in the American mind

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Leiserowitz, A. (author), Maibach, E. (author), Rosenthal, S. (author), Kotcher, J. (author), Bergquist, P. (author), Ballew, M. (author), Goldberg, M. (author), and Gustafson, A. (author)
Format:: Research summary
Publication Date:: 2019
Published:: USA: Yale Program on Climate Change Communication at Yale University and Center for Climate Change Communication at George Mason University.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11420
Notes:: 71 pages., Via Yale Program on Climate Change website., This report is based on findings from a nationally representative survey, March 29-April 8, 2019, among 1,291 U.S. adults. Findings provided detailed insights about current attitudes toward existence of global warming, causes of it, effects of it, level of concern, interactions and sources of information about it, and other aspects.

49. Diffusion of innovations and public communication campaigns: An examination of the 4R Nutrient Stewardship Program

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Seeger, Henry (author), Wilson, Robyn S. (author), and Purdue University The Ohio State Unversity Association for Communication Excellence
Format:: Journal article
Publication Date:: 2019
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10431
Journal Title:: Journal for Applied Communications
Journal Title Details:: 103(2)
Notes:: 21 pages., Via online journal., This project is an examination of how strategies for innovation in fertilizer application are communicated to agricultural communities. Specifically, this project examines the 4R Nutrient Stewardship Program‒a public communication campaign seeking to encourage the use of specific strategies, tools, and best practices in fertilizer application. The campaign is advanced by the Fertilizer Institute, an industry trade association, and targets local agricultural communities within the United States. To understand how this campaign functions to encourage adoption of innovative fertilizer application behaviors, this project draws on the principles of diffusion of innovations theory as well as established concepts within public relations, including issues management.

50. Informal Science Engagement via Extension Exhibits: A Pilot Evaluation of Adult State Fairgoers’ Experiences, Attitudes, and Learning at Raising Nebraska

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Loizzo, Jamie (author), Conner, Nathan (author), Cannon, Karen J. (author), Janning, Elizabeth (author), and Rollins, Jeffrey (author)
Format:: Journal article
Publication Date:: 2019
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10243
Journal Title:: Journal of Applied Communications
Journal Title Details:: 103(1)
Notes:: 19 pages, via online journal, Science communication and informal science education collide in the context of Extension state fair exhibits for engaging public audiences in critical agricultural and natural resource issues impacting people’s daily lives. A need exists to employ systematic communication and education theory and techniques to effectively deliver scientific information in informal learning spaces. In an effort to apply and expand systematic instructional design thinking and research in informal science learning, this study piloted a touchscreen iPad survey evaluation (n= 93; ages 19-66) of adult state fairgoers’ demographics, experiences, attitudes, and learning during their visit to a 25,000 square-foot facility featuring an Extension museum-quality exhibit at the Nebraska State Fair in 2016. The exhibit included content such as farmers’ and ranchers’ stories, food security, soil quality, and water flow via natural landscapes and irrigation. Survey results included fairgoers’ demographics and backgrounds, as well as insights into favorite exhibit features, attitudes toward agricultural and environmental issues, and exhibit experience and attitude differences between visitors with agricultural backgrounds versus non-agricultural backgrounds. Results showed respondents were predominantly Caucasian with ties to agriculture, preferred physical and electronic engagement pieces of the exhibit compared to static text panels, and expressed slight changes in attitudes about agriculture with larger shifts in attitudes about the role of science in agriculture. Recommendations include systematically developing Extension informal learning efforts and exhibits such as the one in this study by conducting needs assessments and evaluations, as well as expanding exhibit locations, access, and topics to reach more diverse demographics.

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