10 pages, While food biotechnology has been widely applied and benefited the food and agriculture sector, community acceptance of biotechnology is still low. The factors that drive consumer rejection of food biotechnology have been well studied, but knowledge on the factors that drive willingness to purchase, particularly on an international level, is limited. This study aims to identify driving factors for respondents’ willingness to purchase fresh fruit produced with biotechnology, using an international survey conducted in the US, Canada, UK, France, and South Korea. While the overall willingness to purchase biotechnology produced fruit is low across countries, French consumers have the highest rate of willingness to purchase biotechnology produced fresh fruit among studied countries, followed by South Korea. The factors influencing respondents’ willingness to purchase include demographics, lifestyle, and shopping behavior. While respondents behave differently across countries, factors like environmental awareness, self-reported healthiness, and habits of eating away from home, have been found to enhance the willingness to purchase biotechnology produced fruit across countries.
22 pages, Many stated preference studies have shown that individuals’ attitudes play an important role in explaining their behaviour and helping to disentangle preference heterogeneity. When responses to attitudinal questions are introduced into discrete choice models, a suitable approach that corrects for potential endogeneity must be adopted. We use a discrete choice experiment to analyse the preferences of residents regarding the use of agri-environmental practices in the peri-urban area of Milan (Italy). A detailed analysis of these preferences is relevant for policymakers as farmers on the peri-urban fringe are often asked to provide environmental services to urban-dwellers. We apply a latent class model that we extend to include indicators of individuals’ attitudes towards the relationship between agriculture and the environment. Besides the application of the control function approach to deal with endogeneity, our main contribution is the use of a refutability test to check the exogeneity of the instruments in the agri-environmental setting. Our results show that attitudinal indicators help to disentangle the preference heterogeneity and that the respondents’ willingness-to-pay distribution differs according to the indicators’ values.
USA: American Farm Bureau Federation, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11898
Notes:
Accompanying news release obtained online at https://agrimarketing.com/ss.php?id=333510, Via online. 11 pages., Summary report of a survey of 2,000 U.S. adults. Conducted by Morning Consult. Survey data accompanied by a news release from AFBF entitled, "Poll shows Americans' unwavering trust in farmers and approval of sustainability practices." 2 pages. Dated November13, 2020, and provided online via Agri Marketing Weekly.
10 pages, Abstract— Smart agriculture involves the use of technology such as drones, GPS, robotics, IoT, AI, big data, and solar energy to improve farming practices. As with any disruptive innovation, however, stakeholder expectations can be misaligned from what the innovation can actually deliver. There can also be varying perspectives on what the innovation entails, related topics of interest, and impediments to large scale adoption. This study examines public perception of smart agriculture and its perceived drivers and challenges as present in social media discourse. We collected online posts from Twitter, Reddit, forums, online news and blogs between January 2010 and December 2018 for analysis. Results show that 38% of social media posts contained emotion with 52% joy, 21% anger and 12% sadness. Through topic analysis, we discovered seven key drivers and challenges for smart agriculture which included: enabling technologies, data ownership and privacy, accountability and trust, energy and infrastructure, investment, job security, and climate change.
24 pages., Via online journal., We examined the relationship between attitudes toward urban ecological restoration and cognitive (perceived outcomes, value orientation, and objective knowledge), affective (emotional responses), and behavioral factors using residents of the Chicago Metropolitan Region. Positive and negative attitudes were both related to perceived outcomes of ecological restoration. In addition, positive attitudes were related to values while negative attitudes were related to emotions. Attitudes of high and low importance groups were connected to perceived outcomes of ecological restoration; however, attitudes of the high importance group were also related to values, emotions, and behavior. Positive and negative attitude groups differed on perceived outcomes, basic beliefs, knowledge, and behavior. Implications lie in understanding of complex attitudes toward natural resource issues and improved communication efforts to influence or educate the public.
15 pages., Via online journal., Preliminary results of a survey investigating individual well-being of residents in the
Great Barrier Reef region of Australia are presented. The well-being factors were
grouped into domains of: society, representing family and community issues; ecology, representing natural environment; and economy, dealing with economic issues
and provision of services. The relative perceived importance of factors was quantified, allowing for a creation of individual well-being functions. In the society domain,
family relations and health were identified as the most important contributors to
well-being. Water quality was the ecology domain factor that received highest
scores, and health services and income were the most important contributors to
the economic domain. The methodological approach used in this study has a potential to integrate ecological, social, and economic values of local people into
decision-making processes. The profiles of well-being thus generated would present
policymakers with information beyond that available from standard data sources.
Irani, Tracy (author / University of Flordia), Meyers, Courtney (author / Texas Tech University), Abrams, Katie (author / University of Flordia), and Baker, Lauri M. (author / University of Flordia)
Format:
Conference paper
Publication Date:
2009-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30398
Notes:
Paper presented in the Agricultural Communications Section, annual meeting of the Southern Association of Agricultural Scientists, Atlanta, Georgia, January 31-February 3, 2009.
Article can be located at http://www.landwirtschaft.ch/de/aktuell/agronews/detail/article/2007/11/27/amerikanisches-lob-fuer-gut-gibts-die-schweizer-bauern/?type=0&cHash=9a111bba9d, Online access
Dufour, A. (author), Mauz, I. (author), Remy, J. (author), Bernard, C. (author), Dobremez, L. (author), Havet, A. (author), Pauthenet, Y. (author), Pluvinage, J. (author), and Tchakerian, E. (author)
Format:
Journal article
Publication Date:
2007-10
Published:
USA: Blackwell Publishing
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26538
Among other findings, this study revealed "that public education efforts by an individual grocery story chain can have an important effect on knowledge of irradiated food."
"The results of a survey on rural residents' opinions of their pork producing neighbours may be surprising to some." Researchers reports that producers often think their neighbours feel more negatively abvout their operations than they really do.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24375
Notes:
Retrieved July 18, 2006, Science and Theology News. Adapted from "Challenging nature," remarks delivered at the Stevens Institute of Technology in Hoboken, New Jersey. 4 pages., Embedded religious perspectives in the East and West create distinct responses to genetic engineering.
Institute of Food Technologists (author) and Institute of Food Technologists, Chicago, Illinois USA.
Format:
News release
Publication Date:
2006-06-26
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 150 Document Number: C24347
Notes:
2 pages., Reports on a conference paper that expresses concern about the concept that raw food is 'natural' and any preservation inevitably diminishes nutritional value. Seen as a challenge to the food processing industry.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 150 Document Number: C24142
Notes:
TheTelegraph (UK) via Food Safety Network. 1 page., Results of a poll suggest that extremist behaviour by animal rights protesters has had the effect of increasing public support in the UK for testing new medical treatments on animals.
Irani, Tracy (author), Friedel, Curtis R. (author), Meyers, Courtney A. (author), Mamontova, N. N. (author), and Association for International Agricultural and Extension Education (AIAEE).
Format:
Paper
Publication Date:
2006-05-14
Published:
Russia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 150 Document Number: C24182
Notes:
Retrieved June 16, 2006, Pages 233-243 in proceedings of the AIAEE conference in Clearwater Beach, Florida, May 14-17, 2006.
USA: W.K. Kellogg Foundation, Battle Creek, Michigan.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24462
Notes:
Retrieved June 21, 2006, 4 pages., Findings from research by the Institute on how Americans view the food system and how they view the reforms that food policy advocates put forward to improve it. Suggests frames and their potential for impact.
Aubrun, Axel (author), Brown, Andrew (author), Grady, Joseph (author), and W. K. Kellogg Foundation: Publications and Resources - Food Systems and Rural Development, Battle Creek, Michigan.
Format:
Report
Publication Date:
2006-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: C24506
Notes:
Prepared for the FrameWorks Institute by Cultural Logic LLC. 45 pages.
W. K. Kellogg Foundation: Publications and Resources - Food Systems and Rural Development, Battle Creek, Michigan.
Format:
Report
Publication Date:
2006-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: C24505
Notes:
Prepared for the FrameWorks Institute by Meg Bostrom, Public Knowledge LLC. 46 pages., Summarizes findings of a national survey of adults to determine the effects of various conceptual frames on people's understanding of the food syswtem and their support for related policies.
5 pages., Reactions from researchers about consumer acceptance of cultured or in vitro meat. "Their goal is to develop an industrial version of the process in five years."
1 page., Results of an online survey among U.S. adults suggest that "on average, Americans say funding to protect against terrorist attacks on our food supply should be increased."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23857
Notes:
2 pages., Findings of a national survey funded by the National Center for Food Protection and Defense, a Department of Homeland Security Academic Center of Excellence. Respondents express keen interest in protecting the food supply chain and protecting against a chemical or biological attack. See complete survey report entitled "How should America's anti-terrorism budget be allocated? Findings from a national survey of attitudes of U.S. residents about terrorism."
Kinsey, Jean (author), Stinson, Thomas F. (author), Degeneffe, Dennis (author), Ghosh, Koel (author), and Food Industry Center, University of Minnesota.
Format:
Research report
Publication Date:
2006-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23858
Notes:
24 pages., Findings of a national survey funded by the National Center for Food Protection and Defense, a Department of Homeland Security Academic Center of Excellence. Respondents express keen interest in protecting the food supply chain and protecting against a chemical or biological attack. See summary news release entitled, "U of M survey finds consumers willing to pay more to protect against terrorism."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23804
Notes:
Food Safety Consortium at University of Arkansas via Newswise via Food Safety Network. 2 pages., Kansas State University survey reveals how consumers reacted to discovery of the first case of BSE (mad cow disease) in the U.S. in December 2003.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23805
Notes:
Press Relations Office, Cornell University. 2 pages., Study included four annual national surveys from 2003-2005 and three annual surveys of New Yorkers from 2003-2005. "Both showed a slight but significant shift over time toward a little less support and more risk perception."
Fernandez, Michael (author / Executive Director, Pew Initiative on Food and Biotechnology)
Format:
Power Point
Publication Date:
2006-02-17
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23728
Notes:
Posted at: http://www.usda.gov/oce/forum/2006%20speeches/pdf%20ppt/fernandez.pdf, Presented at the 2006 Agricultural Outlook Forum sponsored by the U.S. Department of Agriculture in Arlington, Virginia, February 17, 2006.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23593
Notes:
Center for Food Safety and Food and Water Watch via Food Safety Network. 2 pages., Two interest groups cite research about commercial failure in this industry, "and we can't understand why our government is still pushing a technology that consumers don't want, scientists have warned us away from due to potential long-term health risks, and investors steer clear of year after year."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: C23527
Notes:
Banff Pork Seminar, Banff, Alberta, Canada. 2 pages., Report of a research project indicating that once neighbors were exposed to the realities of pork production in their environment they were more likely to change previously held negative perceptions of the industry.
