1 - 29 of 29
Search Results
2. Using multimedia to help agricultural producers communicate with consumers about GMOs
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Stearns, Stacey F. (author), Cushman, Jennifer E. (author), Bonelli, Joseph A. (author), and Burr, Bonnie E. (author)
- Format:
- Journal article
- Publication Date:
- 2024-05-10
- Published:
- USA: Clemson University Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13254
- Journal Title:
- Journal of Extension
- Journal Title Details:
- V.61, N.4
- Notes:
- 9 pages, Genetically modified organisms (GMOs) and their uses are often misunderstood. Consumers are regularly unsure what GMOs are, or if they are safe for consumption and the environment. Contradictory and sometimes inaccurate information is available from numerous sources, and challenges consumers and others to separate the facts from sensationalized stories. Agricultural producers often communicate with consumers, neighbors, and members of the general public; however, they do not have information to share about GMOs. Multimedia resources can provide agricultural producers with science-based information to share with consumers. Agricultural communicators and Extension educators can create science-based multimedia resources to bridge the communication gap.
3. Challenges experienced by aquaponic hobbyists, producers, and educators
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Pattillo, D Allen (author), Cline, David J. (author), Hager, Janelle V. (author), Roy, Luke A. (author), and Hanson, Terrill R. (author)
- Format:
- Journal Article
- Publication Date:
- 2022-12-19
- Published:
- United States: Clemson University Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12794
- Journal Title:
- Journal of Extension
- Journal Title Details:
- V. 60, N. 4
- Notes:
- 14pgs, We used an online survey to document challenges experienced by aquaponic hobbyists (n = 81), producers (n = 117), and educators (n = 75). Responses were distilled into the following categories: 1) operations and management; 2) facilities, location, and system design; 3) knowledge and educational resources; 4) funding; 5) economic viability; 6) plant culture; 7) marketing and distribution; 8) fish culture; 9) human factors; 10) regulations and certifications. Training and research in these areas are needed to advance the aquaponics industry.
4. Lessons learned, part II: Sam Knipp
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Knipp, Sam (author)
- Format:
- Online article
- Publication Date:
- 2022-10
- Published:
- National Association of Farm Broadcasting
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 209 Document Number: D13524
- Notes:
- 2 pages
5. Research shows 90% of farmers won't join carbon markets without changes
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Birt, Nate (author)
- Format:
- Online article
- Publication Date:
- 2022-08-10
- Published:
- AgriMarketing
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 209 Document Number: D13434
- Notes:
- 2 pages
6. Overcoming COVID-19: what state departments of agriculture are doing to enhance the food system
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Online article
- Publication Date:
- 2022-05-31
- Published:
- NASDA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 209 Document Number: D13439
- Notes:
- 2 pages
7. This app wants to change the way Puerto Rico Eats
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Cadloff, Emily Baron (author)
- Format:
- Online article
- Publication Date:
- 2021-11-09
- Published:
- USA: Modern Farmer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13231
- Notes:
- 4 pages
8. Gene Editing Versus Gene Modification: Awareness, Attitudes and Behavioral Intentions of Lithuanian Consumers, Producers, and Farmers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Basinskiene, Loreta (author) and Seinauskiene, Beata (author)
- Format:
- Journal article
- Publication Date:
- 2021-07-01
- Published:
- Italy: The Italian Association of Chemical Engineering
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12507
- Journal Title:
- Chemical Engineering Transactions
- Journal Title Details:
- Vol. 87
- Notes:
- 6 pages., Gene editing (GE) and gene modification (GM) technologies demonstrate noticeable differences. GE technologies introduce changes in DNA, which are intrinsic to the species, while GM technologies incorporate changes from foreign species. The potential benefits of GE have been highlighted in a number of recent scientific studies, pointing to the opportunities that are opening up in addressing the food availability problems as a result of the growing world population. However, the implementation of GE technology in food production would rely on public awareness, acceptance, and attitudes toward genetically modified and genetically edited food products. Based on the Theory of Reasoned Action (TRA), we surveyed Lithuanian consumers, farmers, and producers for their awareness, attitudes, and behavioural intentions towards GM and GE food. The 251 consumers, 50 farmers, and 56 food producers participated in the survey. Consistent across all samples (consumers, farmers, and producers, respectively), GM technology-related products’ self-assed awareness was significantly higher than the level of self-assed awareness of GE products. Awareness of GEO in all samples is relatively low. The level of support for GMO and GEO is also low in all groups of respondents. All groups – consumers, farmers, and producers – are less negative about food produced from GE than from GM raw materials. There was a statistically significantly higher overall likelihood for future use of GEO than the GMO. Producers would be less likely than consumers and farmers to use GMOs in the future. The same inclinations are observed with regard to GEO, with statistically significant differences in the sample of consumers, farmers, and producers.
9. Identifying Barriers to Forage Innovation: Native Grasses and Producer Knowledge
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Keyser, Patrick (author), Schexnayder, Susan (author), Willcox, Adam (author), Bates, Gary (author), Boyer, Christopher N. (author), and Center for Native Grasslands Management Human Dimensions Research Lab University of Tennessee
- Format:
- Online journal article
- Publication Date:
- 2019-12-12
- Published:
- United States: Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11232
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(6)
- Notes:
- 10 pages, via online journal, Adoption of native warm-season grasses (NWSGs) in the tall fescue belt is limited despite studies documenting the potential contribution of these forages to profitable beef production. On the basis of two surveys conducted in Tennessee, a survey of beef producers and a survey of agricultural professionals, we evaluated perceptions of NWSG forages and how those perceptions could influence their adoption. Although agricultural professionals were more familiar with NWSGs than producers, both populations had limited knowledge regarding these forages, indicating that additional Extension education is needed. Our results provide useful guidance for developing NWSG forage educational programs for producers and agricultural professionals.
10. A phenomenological inquiry into producers' experiences growing organic produce
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Olbrick Marabesi, Amanda (author) and Kelsey, Kathleen D. (author)
- Format:
- Journal article
- Publication Date:
- 2019-10
- Published:
- United States: Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12324
- Journal Title:
- Journal of Extension
- Journal Title Details:
- v. 57, n. 5
- Notes:
- 10 pages, Global population growth necessitates increasing food production while reducing the environmental impact of intensive agriculture. Organic production can address this need; however, organic producers lack the Extension support needed to advance their practice. Using phenomenological design, we explored how organic producers experience growing organically. We report factors relevant to producers' decision to grow organically, their experiences with adopting organic practices, and the alignment of their philosophical stances with the concept of growing organically. Participants would benefit from Extension programs targeted toward organic agriculture. We propose an Extension model to support producers in becoming more effective and efficient at growing organically.
11. Building bridges between producers and schools: the role of extension in the farm to school program
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Qu, Shuyang (author), Fischer, Laura (author), and Rumble, Joy (author)
- Format:
- Online journal article
- Publication Date:
- 2019-10
- Published:
- Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 108 Document Number: D10948
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(4)
- Notes:
- 10 pages., Article #:4FEA4, via online journal., Childhood obesity is one of the leading problems facing Americans today. As children continue to struggle with both obesity and food insecurity, many parents and doctors look to schools to be responsible for providing healthful meals. The aim of the Farm to School (F2S) program is to bring fresh, local produce into school cafeterias. Aligning with Extension goals, the F2S program provides an opportunity for both the development of healthful lifestyles and increases in agricultural profits. Through interviews with producers and school food service directors, we determined ways Extension programming can be used to improve the efficiency of the F2S program.
12. Agricultural demonstration events: What matters
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Frick, R. (author), Huber, K. (author), Moschitz, H. (author), and Alfoldi, T. (author)
- Format:
- Journal article abstract
- Publication Date:
- 2019
- Published:
- Switzerland
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11338
- Journal Title:
- Agrarforschung Schweiz
- Journal Title Details:
- 10(9) : 330-337
- Notes:
- Scopus via University of Illinois online catalog - article subject search. 1 page., This study examined the impacts of farming demonstration events on participants. Findings identified five factors important for the success of demonstration events.
13. Benefits of regional food quality labels for Czech producers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Sadilek, Tomas (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Czech Republic
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11084
- Journal Title:
- International Journal on Food System Dynamics
- Journal Title Details:
- 10(2) : 195-205
- Notes:
- Available online at www.centmapress.org, Results showed that the producers had seen a positive improvement in sales following acquisition of the regional food quality label, although they had not noticed greater interest in their products during campaigns to support awareness of the label.
14. The comparison of social networks between organic and conventional hazelnut producers in Samsun
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Aydoğan, Mehmet (author) and Demiryürek, Kürşat (author)
- Format:
- Journal article
- Language:
- English / Turkish
- Publication Date:
- 2018-10
- Published:
- Turkey: Ondokuz Mayıs University
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13062
- Journal Title:
- Anadolu Journal of Agricultural Sciences
- Journal Title Details:
- V.33, Iss.3
- Notes:
- 10 pages, This study was carried out to reveal the sources of communication and social network of organic and conventional hazelnut producers in Samsun province. The primary and basic material of the study is the data obtained from the surveys, interviews and observations of the organic and conventional hazelnut producers in Çamlıca, Yüksekyayla villages and Ağcagüney town. Both producer groups were compared in terms of their social networks and communication channels especially on the use of different fertilizers by making suggestions on how to develop it. The results of the research showed that socio-economic status of the organic hazelnut producers was better than conventional producers in terms of land size, income, cooperation capacity, risk management and agricultural supports. Social Network Analysis (SNA) has shown the graphs of communication networks among the producers, their relationships with different public, private and mass media information sources and especially revealed leader farmers whom functioned as source of information transfer (or even blocker) among them. The relationships in organic hazelnut producers’ communication network in the village are strong, dense and information sources are varied. On the contrary, the relationships in communication network of conventional hazelnut producers were looser, strong and information sources were uniform. The main source of technical information for both groups of producers was the experienced leader farmers; as for organic producers, the heads of the local organic producers' union was the main information source in terms of commercial, legal and organizational aspects. In other words, both organic and conventional producers rely on knowledge and experience of producers who take on the role of opinion leader within the village. Therefore, innovation and knowledge transfer to farmers can be delivered through these opinion leaders. As a result of the research, it can be said that institutional information sources do not adequately support organic and conventional hazelnut growers. Thus, organic producers developed their local knowledge source based on their on-farm trials and experiences and shared this knowledge within their peer groups. However, this information needs to be supported with scientific findings.
15. Actors, roles and interactions in agricultural innovation networks: the case of the Portuguese cluster of small fruits
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Madureira, Lívia (author), Cristóvão, Artur (author), Ferreira, Dora (author), and Koehnen, Timothy (author)
- Format:
- ebook chapter
- Publication Date:
- 2018-05-20
- Published:
- Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10355
- Journal Title:
- New Metropolitan Perspectives Local Knowledge and Innovation Dynamics Towards Territory Attractiveness Through the Implementation of Horizon
- Journal Title Details:
- 101
- Notes:
- 8 pages., ISBN 978-3-319-92102-0, Via ebook, The idea underpinning EIP-AGRI for linking producers and users of knowledge and promoting their interaction around problem-solving is well grounded on the evidence provided by the ‘innovation systems’ and related literature. Evidence gaps that matter to the implementation of the EIP-AGRI activities comprise the lack of knowledge regarding the best-fit network configuration for different farming systems and farming styles, and the nature and effectiveness of a facilitator function and role to bridge communication between researchers and farmers. This paper contributes with empirical evidence regarding the networks configuration best-fit for different farming system and farming styles, and provide insights on the facilitator relevance and its desirable profile, built on the study of a particular network: the Portuguese Cluster of small fruits (CSF). The small fruit sector is a novel sector in Portugal that has attracted in recent years a large number of new investors, in particular newly-established small-scale inexperienced producers. The insights provided by the CSF analysis emphasises that agglomeration economies based networks, which are very important in some agricultural sectors (e.g. fruit, wine) and in countries or regions where small-scale farms are significant, can in fact be the ground for knowledge and innovation networks in the sense wanted by the EIP-AGRI, since inclusiveness and facilitation functions are accounted for properly.
16. An analytic approach to support urban agriculture policies development: case study of Barcelona
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Zanasi, Cesare (author) and Di Fiore, Gianluca (author)
- Format:
- Paper
- Publication Date:
- 2018
- Published:
- Spain
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 106 Document Number: D10932
- Journal Title:
- International Journal of Food System Dynamics
- Notes:
- Conference paper, International European Forum, Innsbruck, Austria, February 5-9, 2018. Pages 271-283 in proceedings published in this journal., The increasing impact due to urban population’s food supply causes a series of negative externalities related to food production, transformation and transportation. FAO and other institutions are trying to integrate traditional models of food supply with alternative ones like Urban and Peri-Urban Agriculture (UPA). Defining the drivers that motivate the participation in different types of UPA could be useful to plan more participated and effective UPA development policies. Barcelona (Spain) hosts a number of cases representing different declinations that UPA can assume. This work aims at describing the differences in terms of motivations to enter the various typologies of Urban Agriculture (UA) in Barcelona. Data were collected through semi-structured interviews to 4 groups of users representing 3 of the most widespread models of UA initiatives in Barcelona (Allotment Gardens, Community Gardens, Pla Buits.) The results showed that participation in UA is mainly motivated by relational aspects and knowledge exchange and differences exist among the various UA models. Political reasons are mostly influencing the Community Gardeners while Pla Buits users’ mains motivations are related to socialising and Allotment gardeners are mainly motivated by environmental aspects. Differences in the participants’ demographic characteristics also emerged. Better targeted public policies contents and communication strategies for UPA development can thus be derived by the results obtained; to this end, recommendations have been provided. Further research should broaden the range of case studies and the sample size, in order to provide a more effective and comprehensive tool for tailoring UPA developing strategies to different contexts.
17. Risk attitudes of US agricultural producers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rosch, Stephanie (author)
- Format:
- Paper
- Publication Date:
- 2017-05
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09949
- Notes:
- Selected paper prepared for the 2017 AAEA annual meetin in Chicago, IL. 11 pages.
18. For Marijuana Venture, cannabis cultivation is serious business: how an eight-page newsletter grew into a 200-page monthly magazine in less than three years
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Dool, Greg (author)
- Format:
- Journal article
- Publication Date:
- 2017
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 129 Document Number: D11265
- Journal Title:
- Folio
- Notes:
- July 13 issue via online. 3 pages.
19. Consumer perceptions of poultry production: a focus on Arkansas
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Estes, Stuart (author), Edgar, Leslie D. (author), and Johnson, Donald M. (author)
- Format:
- Journal article
- Publication Date:
- 2015
- Published:
- USA: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13286
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 99(4) : Article 4
- Notes:
- 16 pages, Poultry production holds an important place in Arkansas economically and as a food source. The viability of poultry production ultimately hinges on consumer demand and the perceptions that drive their purchases. With this in mind, this study surveyed consumers to assess their perceptions of poultry production in Arkansas. The instrument used to survey consumers was created by the researcher and an expert committee at the University of Arkansas. Consumers were surveyed through direct communication at grocery stores in Northwest Arkansas. Data gathered from the study were analyzed using descriptive and correlational statistics. Consumers were uncertain as to whether or not conventionally produced poultry possessed unsafe levels of antibiotics and hormones (M = 3.68, SD = 1.45). Consumers also thought the majority of poultry farms in Arkansas were factory farms (M = 4.15, SD = 1.37). Consumers perceived organic poultry as a more healthy food than conventionally produced poultry (M = 4.47, SD = 1.39). Based on these results, specific recommendations were made to maintain the viability of poultry production in Arkansas. Marketing and communication efforts should be tailored to improve consumer understanding of antibiotic and hormone use in poultry production and the healthiness of conventionally produced poultry. Messaging and marketing should depict the reality of conventional poultry production, and agricultural communicators should work to improve logic and reason for combating campaigns that misinform the public about agriculture. This research also highlights the need for further research to better understand the ways consumers develop perceptions of poultry production.
20. Where do agricultural producers get safety and health information?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Chiu, Sophia (author), Cheyney, Marsha (author), Ramirez, Marizen (author), and Gerr, Fred (author)
- Format:
- Journal article
- Publication Date:
- 2015
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09694
- Journal Title:
- Journal of Agrimedicine
- Journal Title Details:
- 20:3, 265-272
21. Conceptual and operational understanding of learning for sustainability: a case study of the beef industry in north-eastern Australia
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lankester, Ally J. (author)
- Format:
- Journal article
- Publication Date:
- 2013
- Published:
- Australia
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11342
- Journal Title:
- Journal of Environmental Management
- Journal Title Details:
- 119 : 182-193
- Notes:
- Online via University of Illinois Online Catalog., This study among beef producers analyzed the what, why and how of beef producers' learning to improve land condition. Findings suggested the value of organized collective learning, adversity, and active experimentation with natural resource skills and techniques can facilitate critical reflection of practice, questioning of the self, others and cultural norms and an enhanced sense of environmental responsibility.
22. Looking more like Walter Cronkite than Walter Mitty
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Guebert, Alan (author)
- Format:
- Commentary
- Publication Date:
- 2011-04-29
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36644
- Journal Title:
- Illinois AgriNews
- Journal Title Details:
- 34(8) : A4
- Notes:
- Author questions need and value of a planned national image campaign by U.S. Farmers and Ranchers Alliance.
23. Attitudinal survey of producers involved in a meat goat artificial insemination clinic
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Walker, E.L. (author), Vaught, C.R. (author), Walker, W.D. (author), and Nusz, S.R. (author)
- Format:
- Journal article
- Publication Date:
- 2011-04
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36666
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 49(2) : 2FEA6
- Notes:
- Via online issue. 9 pages.
24. Technology transfer preferences of researchers and producers in sustainable agriculture
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Miller, Rhonda L. (author) and Cox, Loralie (author)
- Format:
- Journal article
- Publication Date:
- 2006
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11343
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 44(3)/RIB/3RIB2
- Notes:
- Online via the University of Illinois Online Catalog, using the Article search term, "demonstrations", This study involved determining preferences of researchers and producers regarding their preferences for providing and gathering information. Findings revealed and described differences in preference. Authors identified on-farm demonstrations as particularly important for technologies that involve major transitions in farming methods.
25. Influence of strategies and heuristics on farmers response to change under certainty
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Murray-Prior, Roy (author) and Wright, Vice E. (author)
- Format:
- Journal article
- Publication Date:
- 2001
- Published:
- Australia
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 120 Document Number: C13665
- Journal Title:
- Australian Journal of Agricultural and Resource Economics
- Journal Title Details:
- 45(4):573-598
- Notes:
- 26 p.
26. Do commodity promotion programs work?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Schaffner, T.P. (author / National Livestock and Meat Board) and National Livestock and Meat Board
- Format:
- Journal article
- Publication Date:
- 1981
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01035
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 19(9) : 32, 34
- Notes:
- AgComm Teaching
27. Potato pest information delivery systems for Pennsylvania
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- MacKenzie, D.R. (author) and Smilowitz, Z. (author)
- Format:
- Journal article
- Publication Date:
- 1980
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: C00091
- Journal Title:
- Ag Computers Bulletin
- Journal Title Details:
- 1(1): 9-14
- Notes:
- AgComm teaching
28. Market-power problems of agricultural producers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Dubov, Irving (author)
- Format:
- Journal article
- Publication Date:
- 1962-04
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09354
- Journal Title:
- Journal of Marketing
- Journal Title Details:
- 26(2) : 48-53
29. Cultivating identity, sowing relationships, fertilizing success, and harvesting coexistence: understanding oklahoma producer identity and relationships
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- King, Audrey E. H. (author) and Settle, Quisto (author)
- Format:
- Journal article
- Publication Date:
- unknown
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12274
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- Vol. 105, Iss. 2
- Notes:
- 19 pages, The USDA has identified coexistence, or producers growing food in a variety of ways (conventionally, organic, etc.) in a harmonious manner as a critical challenge and high priority. Despite this call for coexistence and assurance of mutual success, agricultural sectors often have conflicts. Both sides of the niche and mainstream rift tend to pick and choose radical examples of problematic practices to portray the opposition. Producers, more so than most other occupations, have a deeply entrenched occupational identity. Many studies focused on the need for relationships between agricultural producers and the public. No work has been found to understand how producers from different sectors of agriculture view one another. This study sought to understand producers' identities and the relationships producers have with one another. Results indicate the occupation of farming, family ties, connection and duty to the land, hard work and pride defines producers' identities. When defining a "good farmer," producers cited innovation and efficiency, farm succession, passion and joy, and profits as markers of success. The relationships between producers varied. Overall, producers respected other producers enough to make their own choices concerning production. Social media was often mentioned when producers talked about how they communicate with one another.