Online from publication. 3 pages., Author compares the produce departments of two food stores, in terms of appearance, organization, selection, and staff assistance. Emphasizes how loyal customer retention affects grocery bills, which are "everyone's single-largest bill, behind a mortgage or rent."
Online from publication. 2 pages., Report of success with using an avocado grove as the setting for a virtual meeting with customers. The concept involves videos and photos from the Index Fresh company's field department, "allowing the sales team to provide more in-depth information and personalized advice to customers.
Online from publication. 1 page., Produce Market Guide magazine invites applicants for a new Produce Artist Award to honor the work of merchandisers bringing seasonality to life in produce departments with large, creative displays that show shoppers which fruits and vegetables are plentiful, delicious and a great value in a given week.
Online from the periodical. 2 pages., Reports marketing communications and leadership perspectives of Jeff Cady, the Produce Market Guide "Produce Retailer of the Year."
Online from publication. 3 pages., "As we find evermore convenient ways to serve customers and work smarter, let's not lose the human touch. We all need it, no matter our age or location."
Online from publisher. 3 pages., In this commentary, the Executive Director of the Alliance for Food and Farming argues that the "dirty dozen" list published annually by the Environmental Working Group is "scientifically unsupportable, negatively impacts consumers and it is insulting to farmers and farm workers working hard every day to provide produce to consumers." She says, "If we have learned anything from the pandemic, it is that science (not rhetoric or false claims) needs to guide our health and safety choices."
2 pages, Online from publication. 2 pages., Food Marketing Institute's 2020 Power of Produce Report indicated that the power of local produce is not fading. More than 50% of respondents said they would like to see a greater assortment of locally grown produce at their primary store. Great promotions, displaying items in season and eye-catching displays were identified as most effective at driving impulse purchases, which tend to involve local produce.
Online from publisher. 3 pages., Case examples in the eastern U.S. of consumer food buying from local, -in-state, and regional producers, with expressions of increased interest and preference.
Via online issue. 6 pages., Part of a series about how to succeed in produce display contests. This article emphasizes how display contests grow shopping basket size, expose new items to customers, help create an engaging image, build teamwork within the store, generate fun, and allow your community and beyond to see your work. "In the end, it really is all about having fun."
Online from publication. 2 pages., Report on retail grocers using retail display sleeves to capture the attention of shoppers seeking a suitable side dish for their prepared, at-home meals. Cited as specially effective for secondary display at the meat counter or in the seafood department. "MountainKing's display sleeves present images of various meal possibilities with the company's different potato varieties."
Online from publication. 4 pages., Suggestions from a New York City-based exotic fruit influencer and leadership developer Angela Scarfia in leading an online workshop about marketing produce brands and companies on social media.
Online from publication. 2 pages., Report of a Food Impact Award presented to Food Fight GA, an organization established during the COVID-19 pandemic to help Atlanta-area restaurant workers and farmers who supply the restaurants. The organization distributed nearly 4,000 produce boxes to restaurant workers and farmers.
2pgs, Animal intrusion into produce fields has been an obvious food safety risk for some time. More recently, the risks associated with proximity to animal agriculture and habitats — including evidence for commodities other than leafy greens — have received high-profile interest, demanding increased attention from the fresh produce industry.
15pgs, Research has suggested to not solely include cognitive processes but also affective processes in economic choice modeling. Studying Medjool dates, we conducted a laboratory experiment combining choice experiments and eye-tracking to account for cognitive processes. In addition, participants indicated their level of worry related to production practices to account for affective processes. Our results show that consumers worry more about pesticide residues than genetic modification in foods. They also pay more attention to labels related to these production practices compared to other labels; and the production practice labels received the highest willingness to pay (WTP). Results from linear regressions show that both cognitive and affective processes are associated with WTP. Especially in the full model for WTP for pesticide-free labeling an increase of attention by 1 s increases WTP on average by $0.10 and an increase of the level of worry from one category to the next increases WTP on average by $0.17. Overall, results show that including both cognitive and affective processes as explanatory variables is important when determining factors associated with WTP.
Online from periodical. 5 pages., Article reports on promotion approaches that retailers are finding useful in marketing apples during the COVID-19 pandemic.
Online from publication. 4 pages., Outlook perspectives from a panel of leaders of three of the largest organic fresh produce companies during the Organic Grower Summit Roundtable, December 9, 2020.
Online from publication. 3 pages., Executives for three global produce marketers report on the role of social media in reaching parents with children at home.
Online via the publication. 3 pages., Findings of a poll by The Packer indicated that "properly administered social responsibility programs
do exactly that, or at least can be a significant factor in helping accomplish that goal." They can help ensure that workers are treated well according to health and safety standards and compensated fairly. Such programs also provide to the wider company a greater sense of purpose that workers' jobs
contribute to something greater than profits.
Online from publisher. 4 pages., Article features findings of a Packer survey about social responsibility. The summary includes brief responses by 11 leaders in the produce industry about the meaning of social responsibility.
Online from publication. 3 pages., Food store produce specialist urges produce managers to get summer extra-help staff members identified early and begin to train them by mid-April. "June is too late, you know." The busiest quarter of the year for fruits and vegetables is often run with the least-experienced people, due in part to summer vacation schedules of experienced personnel.
Online from publication. 3 pages., Report of USDA decision to suspend a report used to set wages for guest workers in the H-2A program in 2021, with examples of responses and implications.
Online from publication. 3 pages., "Retailers care about sustainability because consumers care, but for many the pursuit of sustainability tends to be more of an afterthought than top priority. Sustainability is valued highly by growers, retailers and consumers, but there is not always common understanding of what it means."
Online from publication. 5 pages., Summary of a survey among U.S. consumers, performed by Aimpoint Research for The Packer. Findings suggested that the lack of a concrete definition of sustainability points to the need to earn consumers' trust regarding the food industry.
Online from periodical. 2 pages., Describes promotion activities of an apple growers cooperative, The Next Big Thing. with growers in Canada and five U.S. states.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11923
Notes:
Report printed, excluding full-page advertisements., Online from publisher. 84 pages., Summary report of responses obtained from an online survey (September 20-October 29, 2019) among 1,000 targeted respondents who are members of a nationwide panel. Respondents mirrored the U.S. population where possible in terms of gender, age, ethnicity and household income. Results included households that bought at least one of the more than 50 listed fresh fruits and vegetables in the past 12 months. "More than two-thirds of consumers said they were buying more fresh produce now than two decades ago."
USA: International Food Information Council, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12153
Notes:
Online from publisher. 3 pages., Author suggests that say one form of produce is safer and more nutritional than another should be avoided. Cites top seven things to remember about eating healthy and safe foods "when this year's (or any year's) "Dirty Dozen and Clean Fifteen" lists invade your social media streams."
