Online from publication. 3 pages., Ideas for staffing and promoting sales of fruits and vegetables in the produce departments of retail food stores during the Easter season, which features nearly as heavy volume as Thanksgiving.
Online from the periodical. 2 pages., Reports marketing communications and leadership perspectives of Jeff Cady, the Produce Market Guide "Produce Retailer of the Year."
2 pages, Online from publication. 2 pages., Food Marketing Institute's 2020 Power of Produce Report indicated that the power of local produce is not fading. More than 50% of respondents said they would like to see a greater assortment of locally grown produce at their primary store. Great promotions, displaying items in season and eye-catching displays were identified as most effective at driving impulse purchases, which tend to involve local produce.
Via online issue. 6 pages., Part of a series about how to succeed in produce display contests. This article emphasizes how display contests grow shopping basket size, expose new items to customers, help create an engaging image, build teamwork within the store, generate fun, and allow your community and beyond to see your work. "In the end, it really is all about having fun."
Online from publication. 4 pages., Suggestions from a New York City-based exotic fruit influencer and leadership developer Angela Scarfia in leading an online workshop about marketing produce brands and companies on social media.
Online from periodical. 5 pages., Article reports on promotion approaches that retailers are finding useful in marketing apples during the COVID-19 pandemic.
Online from publication. 3 pages., Food store produce specialist urges produce managers to get summer extra-help staff members identified early and begin to train them by mid-April. "June is too late, you know." The busiest quarter of the year for fruits and vegetables is often run with the least-experienced people, due in part to summer vacation schedules of experienced personnel.
