Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: C23354
Notes:
Wireless via InternetNews. 2 pages., Reports on research showing efficiency of RFID systems. Cites concerns among consumer privacy organizations about issues arising from use of RFID on individual products, a practice known as item-level tagging.
Larson, Ronald B. (author) and Rana, Kulmani (author)
Format:
Paper
Publication Date:
2011-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00233
Notes:
Paper presented at the Agricultural and Applied Economics Association's 2011 AAEA and NAREA joint annual meeting, Pittsburgh, Pennsylvania, July 24-26, 2011. Via AgEcon Search. 18 pages.
13 pages, Online Behavioral Advertising (OBA), a recently emerging format of internet advertising, targets users based on their past online behaviors. This study examines the impact of OBA on consumer attitudes and impulse buying behavior, while exploring the moderating influence of privacy concerns, a crucial factor given that OBA relies on personal data collection. To test our conceptual model, we conducted surveys in Korea and France, to further analyze the potential cultural distinctions. Our findings, derived from a series of linear regression models, reveal that OBA significantly affects consumers' impulse buying, with this effect mediated by consumers' attitudes toward OBA. Moreover, consumers' privacy concerns weaken the positive effect of OBA on attitudes. Notably, we observe significant cultural differences, with these effects primarily manifesting in the Korean sample. Our study provides valuable insights for creating effective online advertising strategies that contribute to consumers' purchase funnel, ultimately leading to purchases, while addressing privacy concerns and cultural variations.
16 pages., Via online journal., This contribution deals with the ethical challenges arising from the IoT landscape with reference to a specific context, i.e. the realm of agri-food. In this sector, innumerable web-connected tools, platforms and sensors are constantly interacting with consumers/users/citizens, by reshaping and redefining the core elements and functions of machine–human being relationships. By sketching out the main pillars which ethics of the Internet of Food (IoF) is founded on, my argument posits that the civic hybridization of knowledge production mediated by IoT technologies may create breeding ground for the move towards an ‘ethical in-design’ approach to the IoF-driven smart systems.
This article is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder.
