Agricultural Publishers Association Archives, Color usage in publication advertising is increasing, but "the results in many publications are unsatisfactory." Offers suggestions for use of better inks.
O'Shaughnessy, James (author / Executive Secretary, American Association of Advertising Agencies) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1925-12-09
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24908
Notes:
Special Bulletin No. 107. Speech to annual meeting of the American Farm Bureau Federation, Chicago, Illinois, December 7, 1925. 6 pages., Urges use of advertising for building membership, rural-urban relations and other purposes.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28832
Notes:
Agricultural Publishers Association Records, UI Archives., Bulletin 39, p. 2., Printer's reply reflects frustration with detailed demands that sometimes are made.
Highlights of a USDA study of relative effectiveness of extension methods used in promoting alfalfa production in Wisconsin. News stories and bulletins rated near the top, below Institutes.
USA: Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08951
Notes:
Page 7 in Lucinda Crile, Findings from studies of bulletins, news stories, and circular letters. Extension Service Circular 488. Revision of Extension Service Circular 461, which it supersedes. May 1953. 24 pages. Brief summary of U.S. Extension Service Circular 78. 1928. 17 pages.
Reports the views of S.W. Mendum, statistician of the editorial office of the Bureau of Agricultural Economics, U.S. Department of Agriculture, regarding the size of tables in publications. He believes that a table, no matter how many columns of figures it contains, is simple if the box headings are intelligible.
USA: Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08962
Notes:
Page 22 in Lucinda Crile, Findings from studies of bulletins, news stories, and circular letters. Extension Service Circular 488. Revision of Extension Service Circular 461, which it supersedes. May 1953. 24 pages. Summary of Extension Studies Publication 2, Missouri Agriculture College Extension, Columbia. 1933. 7 pages.
USA: Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08949
Notes:
Pages 6-7 in Lucinda Crile, Findings from studies of bulletins, news stories, and circular letters. Extension Service Circular 488. Revision of Extension Service Circular 461, which it supersedes. May 1953. 24 pages. Brief description of a study reported by Arkansas Agriculture College Extension, Little Rock. 1938. 4 pages.
USA: Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08950
Notes:
Page 7 in Lucinda Crile, Findings from studies of bulletins, news stories, and circular letters. Extension Service Circular 488. Revision of Extension Service Circular 461, which it supersedes. May 1953. 24 pages. Brief description of a study reported by Wisconsin Agriculture College Extension, Madison. 1941. 4 pages.
Sabrosky, L.K. (author / U.S. Department of Agriculture), Mason, Ida C. (author / U.S. Department of Agriculture), and Clark, Ruth Russell (author / University of Connecticut)
Format:
Study
Publication Date:
1946
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30386
Crile, Lucinda (author), Sundquist, A. (author), Meloche, G. (author), and Division of Field Studies and Training, Extension Service, U.S. Dept of Agriculture; Division of Field Studies and Training, Extension Service, U.S. Dept of Agriculture; Division of Field Studies and Training, Extension Service, U.S. Dept of Agriculture
Format:
Report
Publication Date:
1947
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 9 Document Number: B01346
Notes:
AgComm Teaching, Washington, D.C.: U.S. Dept of Agriculture, 41pp (Extension Service Circular 446). Review of Extension Research 1946/47-1956, Extension Service Circular 506, U.S. Department of Agriculture, Washington, D.C.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08601
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of U.S. Extension Service Circular 461, a revision of Circular 424 which it supersedes. 17 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08607
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of results of a survey among extension agents about their distribution and use of extension publications. Louisiana Agricultural College Extension, Baton Rouge. 6 pages., Author advises against mailing material to a general mailing list or handing out material indiscriminately at meetings.
USA: Federal Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08920
Notes:
Page 9 in Lucinda Crile, Review of Extension Studies - January to June 1950, Extension Service Circular 470, U.S. Department of Agriculture, Washington, D.C. July 1950. Summary of findings from analytic studies of four phases of extension work in Colorado, Colorado Agriculture College Extension, Fort Collins. 1950. Pages 1-31., Includes analysis of changes in teaching methods and activities by home demonstration agents in Colorado during that period, including use of telephones, circulars, and mass media.
Ahmann, J.S. (author), Glock, M.D. (author), and Stephen, V.R. (author)
Format:
Report
Publication Date:
1953
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 9 Document Number: B01310
Notes:
AgComm Teaching. Review of Extension Research 1946/47-1956, Extension Service Circular 506, U.S. Department of Agriculture, Washington, D.C., Ithaca, N.Y.: Dept of Extension Teaching and Information, New York State Colleges of Agriculture and Home Economics, Cornell University. 8 pp.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08626
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of research report. Department of Poultry, New York State College of Agriculture, Ithaca, New York. 19 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08627
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C. Hal R. Taylor Collection., Summary of research report (Bulletin 22). Department of Agricultural Journalism, University of Wisconsin, Madison. 48 pages.
Reports from several states on methods they use in planning, preparing and distributing print materials published by the Experiment Station or Extension Service.
Narvaez, Enrique Sanchez (author / Inter-American Institute of Agricultural Sciences of the O.A.S.) and Herrera, Guillermo Combariza (author / Inter-American Institute of Agricultural Sciences of the O.A.S.)
Format:
Booklet
Publication Date:
1957-07
Published:
Costa Rica
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30361
Copp, James H. (author), Sill, Maurice L. (author), Brown, Emory J. (author), and Pennsylvania State University, University Park, PA; Pennsylvania State University, University Park, PA; Pennsylvania State University, University Park, PA
Format:
Journal article abstract
Publication Date:
1958-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 4 Document Number: B00429
