USA: Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08950
Notes:
Page 7 in Lucinda Crile, Findings from studies of bulletins, news stories, and circular letters. Extension Service Circular 488. Revision of Extension Service Circular 461, which it supersedes. May 1953. 24 pages. Brief description of a study reported by Wisconsin Agriculture College Extension, Madison. 1941. 4 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C12678
Notes:
Pages 163-174 in William M. Rivera and Daniel J. Gustafson (eds.), Agricultural Extension: worldwide institutional evolution and forces for change. Elsevier Science Publishers, Amsterdam, The Netherlands. 312 p.
Agricultural Publishers Association Archives, Color usage in publication advertising is increasing, but "the results in many publications are unsatisfactory." Offers suggestions for use of better inks.
USA: Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08951
Notes:
Page 7 in Lucinda Crile, Findings from studies of bulletins, news stories, and circular letters. Extension Service Circular 488. Revision of Extension Service Circular 461, which it supersedes. May 1953. 24 pages. Brief summary of U.S. Extension Service Circular 78. 1928. 17 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08036
Notes:
John L. Woods Collection, Involves Rebuilding Afghanistan’s Agricultural Market Program (RAMP). Project of Chemonics International, Inc., Washington, D. C., funded by the U. S. Agency for International Development, Washington, D. C. 6 pages.
Zagonel, Anissa (author), Baker, Lauri M. (author), King, Audrey E.H. (author), and Kansas State University
Oklahoma State University
Association for Communication Excellence
Format:
Journal article
Publication Date:
2019
Published:
United States: New Prairie Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10433
15 pages., Via online journal., Investment of employees in a brand can lead to greater public understanding and positive impressions of a brand by external stakeholders. However, this can be challenging in public organizations with multiple brand segments and a large number of employees spread across great distance with limited funds for marketing. While previous work has looked at Extension agents, faculty, and volunteers’ brand perceptions, no studies have looked at communication services employees’ investment in the brand. The purpose of this qualitative study was to discover how well employees in a university and Extension printing and mail entity understood the Extension brand and their investment in the brand. Research questions that guided this study were: 1) What perceptions and investment do communication services employees have in the Extension brand? And 2) what are employees’ perceptions of the organization’s branding and marketing efforts? Each of the 18 interviews included a series of questions focusing on employees’ story related to Extension and employees’ thoughts on branding and marketing efforts. Results in this study with communication services employees indicate these employees are not invested in the brand with the majority having little to no understanding of the mission of Extension. This contradicts previous research with employees in other brand segments of Extension. Implications of this work include a need for training on the Extension mission for communication services employees, a shift in culture to encourage investment in the brand, and inclusion of all Extension employees in the mission of Extension.
International: Two Sides North America, Inc., Chicago, Illinois.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: D11532
Notes:
3 pages., Online via publisher website., Article from the non-profit organization, Two Sides North America. It reported progress in a campaign to stop organizations from making misleading anti-print and anti-paper claims in their customer communications. It included findings of an international survey among more than 10,000 consumers assessing their document-storing preferences and attitudes about print versus digital communications.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05845
Notes:
Online from the National Children's Center for Rural and Agricultural Health and Safety, Marshfield, Wisconsin. 2 pages., Report of a national survey of agritourism operators
Posted at http://www.agrimarketing.com, Features Meredith Corporation, which has roots in agricultural publishing and recently was named Publisher of the Year by Ad Age magazine.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: C24714
Notes:
Retrieved August 28, 2006, Via Agri Marketing. 1 page., Announces new e-dailies: Southeast Farm Press, Delta Farm Press, Southwest Farm Press and Western Farm Press.
April 20 issue via online. 2 pages., Article marks the 125th celebration of The Progressive Farmer magazine, engaging the editor-in-chief in reviewing the history, achievements, current efforts, and plans for the future.
Reports from several states on methods they use in planning, preparing and distributing print materials published by the Experiment Station or Extension Service.
International: Two Sides North America, Inc., Chicago, Illinois.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: D11534
Notes:
16 pages., Online from publisher website., "This survey provides insight into how consumers around the globe view, prefer and trust paper and print, from reading for leisure or gaining information to news or marketing collateral." Findings based on a representative international survey of more than 10,700 consumers in 10 countries.
USA: Office of Governmental and Public Affairs, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 73 Document Number: D10785
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Report of a special periodicals task force. 50 pages., Contains task force analyses and recommendations on each of the 26 periodicals reviewed. In each case, the task force listed the purpose, audience, some particulars about the production and distribution of the periodical, an analysis of it from the viewpoint of the task force, and recommendations.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: C24722
Notes:
Retrieved September 16, 2006, Via South Asian Media Net. 2 pages., National readership survey in India shows a significant increase in the reach of the press (dailies and magazines) over the past three years. The numbers of readers in rural India is now almost equal to those in urban India.
