Zagonel, Anissa (author), Baker, Lauri M. (author), King, Audrey E.H. (author), and Kansas State University
Oklahoma State University
Association for Communication Excellence
Format:
Journal article
Publication Date:
2019
Published:
United States: New Prairie Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10433
15 pages., Via online journal., Investment of employees in a brand can lead to greater public understanding and positive impressions of a brand by external stakeholders. However, this can be challenging in public organizations with multiple brand segments and a large number of employees spread across great distance with limited funds for marketing. While previous work has looked at Extension agents, faculty, and volunteers’ brand perceptions, no studies have looked at communication services employees’ investment in the brand. The purpose of this qualitative study was to discover how well employees in a university and Extension printing and mail entity understood the Extension brand and their investment in the brand. Research questions that guided this study were: 1) What perceptions and investment do communication services employees have in the Extension brand? And 2) what are employees’ perceptions of the organization’s branding and marketing efforts? Each of the 18 interviews included a series of questions focusing on employees’ story related to Extension and employees’ thoughts on branding and marketing efforts. Results in this study with communication services employees indicate these employees are not invested in the brand with the majority having little to no understanding of the mission of Extension. This contradicts previous research with employees in other brand segments of Extension. Implications of this work include a need for training on the Extension mission for communication services employees, a shift in culture to encourage investment in the brand, and inclusion of all Extension employees in the mission of Extension.
Posted at www.agrimarketing.com, Article in "A salute to NAMA on its 50th," special supplement featuring the 50th anniversary of the National Agri-Marketing Association.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08036
Notes:
John L. Woods Collection, Involves Rebuilding Afghanistan’s Agricultural Market Program (RAMP). Project of Chemonics International, Inc., Washington, D. C., funded by the U. S. Agency for International Development, Washington, D. C. 6 pages.
Crile, Lucinda (author), Sundquist, A. (author), Meloche, G. (author), and Division of Field Studies and Training, Extension Service, U.S. Dept of Agriculture; Division of Field Studies and Training, Extension Service, U.S. Dept of Agriculture; Division of Field Studies and Training, Extension Service, U.S. Dept of Agriculture
Format:
Report
Publication Date:
1947
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 9 Document Number: B01346
Notes:
AgComm Teaching, Washington, D.C.: U.S. Dept of Agriculture, 41pp (Extension Service Circular 446). Review of Extension Research 1946/47-1956, Extension Service Circular 506, U.S. Department of Agriculture, Washington, D.C.
21 pgs, The purpose of this paper is to compare the reporting of vital agricultural news between the mainstream print media and the farming press in Ireland. To achieve this, this study examined coverage of a recent and significant agricultural news event by mainstream Irish newspapers and the Irish farming press. Taking the 2018–2019 Irish beef sector crisis as the case study for examination, researchers conducted a comparative content analysis of the most widely circulated mainstream national newspapers’ (n = 5) and farming newspapers’ (n = 2) coverage of the story over a 14-month period. We analyzed the timing, frequency, and placing of some 294 articles published to communicate issues regarding the beef crisis at three specific stages—before the national farmer protests, during the farmer protests, and after the farmer protests. We found mainstream newspapers to be significantly slower to start reporting on the Irish beef sector crisis of 2018–2019 compared to the country’s farming newspapers—although national print media coverage of the event increased as the crisis escalated. This early underreporting of the event by mainstream newspapers is compelling considering the importance of the agri-food sector, and beef farming in particular, to Ireland’s economy. Building on existing international, but very limited Irish, research on agricultural journalism, we concluded that farming newspapers are more in touch with the critical issues affecting Irish farmers while mainstream newspapers appeared slower to cover a vital agricultural issue of public importance.
USA: Office of Governmental and Public Affairs, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 73 Document Number: D10785
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Report of a special periodicals task force. 50 pages., Contains task force analyses and recommendations on each of the 26 periodicals reviewed. In each case, the task force listed the purpose, audience, some particulars about the production and distribution of the periodical, an analysis of it from the viewpoint of the task force, and recommendations.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14100
Notes:
Pages 58-72 in Kwame Boafo and Nancy George (eds.), Communication processes: alternative channels and strategies for development support, IDRC-MR274e, International Development Research Centre, Canada. 1991. 97 pp. Selected papers prepared for a seminar held in Nairobi, Kenya, November 14-16, 1990.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: C24722
Notes:
Retrieved September 16, 2006, Via South Asian Media Net. 2 pages., National readership survey in India shows a significant increase in the reach of the press (dailies and magazines) over the past three years. The numbers of readers in rural India is now almost equal to those in urban India.
Theodore Hutchcroft Collection, This study uses qualitative and quantitative methods to content-analyze a sample of mass media, and solicit information (through focus group discussions -FGDs) from media personnel in Ghana in an attempt to find out how socio-economic factors affect their performance. The subject of study was coverage of health-related issues in both broadcast and print media. It found that, in general, there was very poor coverage of health issues, qualitatively and quantitatively, compared to that given to, say, politics, agriculture, economics and sport. It concludes that, among the topmost impediments to proper and adequate coverage of health-related issues are lack of specialization and professionalism among Ghanaian journalists. But systemic factors such as the state of the economy, lack of financial resources and equipment also adversely affect journalistic performance. (original)
Ahmann, J.S. (author), Glock, M.D. (author), and Stephen, V.R. (author)
Format:
Report
Publication Date:
1953
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 9 Document Number: B01310
Notes:
AgComm Teaching. Review of Extension Research 1946/47-1956, Extension Service Circular 506, U.S. Department of Agriculture, Washington, D.C., Ithaca, N.Y.: Dept of Extension Teaching and Information, New York State Colleges of Agriculture and Home Economics, Cornell University. 8 pp.
He, Xi (author), Lopez, Rigoberto A. (author), and Liu, Yizao (author)
Format:
Paper
Publication Date:
2015-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07649
Notes:
Paper presented at the Agricultural and Applied Economics Association meetings, July 26-28,2015. 21 pages., Analysis shows online advertising complementary to both television and print media advertising.
Troldahl, V.C. (author) and Griffin, D.L. (author)
Format:
Report
Publication Date:
1962
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 3 Document Number: B00258
Notes:
AgComm Teaching, abstract available in Main Stacks 630.73 Un364r, The Communications Research Center, School of Public Relations and Communications, Boston University. Report No. 9, 41p, Dec 1962.
O'Shaughnessy, James (author / Executive Secretary, American Association of Advertising Agencies) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1925-12-09
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24908
Notes:
Special Bulletin No. 107. Speech to annual meeting of the American Farm Bureau Federation, Chicago, Illinois, December 7, 1925. 6 pages., Urges use of advertising for building membership, rural-urban relations and other purposes.
