Mtika, M (author / Ministry of Agriculture, Malawi)
Format:
Book chapter
Publication Date:
1982
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 104 Document Number: C09039
Notes:
FAO Economic and Social Development Series No. 26. 1982 Training for Agriculture and Rural Development. Food and Agriculture Organization of the United Nations. Rome 1983. 1-5.
Narvaez, Enrique Sanchez (author / Inter-American Institute of Agricultural Sciences of the O.A.S.) and Herrera, Guillermo Combariza (author / Inter-American Institute of Agricultural Sciences of the O.A.S.)
Format:
Booklet
Publication Date:
1957-07
Published:
Costa Rica
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30361
National Association of Farm Broadcasting, Platte City, Nebraska.
Format:
Research report
Publication Date:
2008-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: C28492
Notes:
Results of a national (US) study of media use among Class 1A ($100,000+ in annual agricultural sales) producers. Packet includes a printed executive summary, printed description of methodology and a CD that provides a summary report and detailed tabulations.
O'Shaughnessy, James (author / Executive Secretary, American Association of Advertising Agencies) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1925-12-09
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24908
Notes:
Special Bulletin No. 107. Speech to annual meeting of the American Farm Bureau Federation, Chicago, Illinois, December 7, 1925. 6 pages., Urges use of advertising for building membership, rural-urban relations and other purposes.
Theodore Hutchcroft Collection, This study uses qualitative and quantitative methods to content-analyze a sample of mass media, and solicit information (through focus group discussions -FGDs) from media personnel in Ghana in an attempt to find out how socio-economic factors affect their performance. The subject of study was coverage of health-related issues in both broadcast and print media. It found that, in general, there was very poor coverage of health issues, qualitatively and quantitatively, compared to that given to, say, politics, agriculture, economics and sport. It concludes that, among the topmost impediments to proper and adequate coverage of health-related issues are lack of specialization and professionalism among Ghanaian journalists. But systemic factors such as the state of the economy, lack of financial resources and equipment also adversely affect journalistic performance. (original)
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00815
Notes:
Pages 63-78 in Report of the sensitisation workshop on rural radio for policy and decision makers in east and southern Africa, Lilongwe, Malawi, April 26-29 2005. Food and Agriculture Organization of the United Nations, Rome, Italy. 90 pages.
Online from publisher. 2 pages., Author notes that the COVID-19 pandemic is creating stress for agri businesses concerned about how to communicate effectively with their audiences. Digital obstacles such as ad blocking software, email opt-outs, and spam fatigue have forced marketers to adjust strategies. "Direct mail may offer the best bang for the buck during this pandemic." Consumers can read it whenever they want, it offers more engagement of physical senses, and is a tangible product in their hands.
Radhakrishna, Rama (author), Cidro, Dario A. (author), and Association for International Agricultural and Extension Education (AIAEE).
Format:
Paper
Publication Date:
2006-05-14
Published:
Philippines
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 150 Document Number: C24254
Notes:
Retrieved June 16, 2006, Pages 134-142 in proceedings of the AIAEE conference in Clearwater Beach, Florida, May 14-17, 2006., Traces differences between effectiveness ratings of farmers and extension agents.
Rainie, Lee (author), Zickuhr, Kathryn (author), Purcell, Kristen (author), Madden, Mary (author), Brenner, Joanna (author), and Pew Research Center, Pew Internet and American Life Project, Washington, D.C.
Format:
Report
Publication Date:
2012-10-23
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: D00043
Rebich-Hespanha, Stacy (author), Rice, Ronald E. (author), Montello, Daniel R. (author), Retzloff, Sean (author), Tien, Sandrine (author), and Hespanha, João P. (author)
Format:
Journal article
Publication Date:
2014-12-03
Published:
USA: Taylor & Francis Group Ltd., 2 Park Square Oxford OX14 4RN United Kingdom
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D08436
search through journal, Critics of agricultural news claim farm media and mass media coverage of agriculture is systematically distorted, a condition that could seriously affect the agricultural information system. A national survey used agricultural journalists as expert judges to assess how well three types of print journalists cover agricultural news. (original)
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C24005
Notes:
23 p. Paper presented at the Southern Association of Agricultural Scientists' 103rd annual meeting in Orlando, Fla. [Agricultural Communications Section].
18 pages, via online journal article, On April 2016, the weekly Farm News cut its ties with veteran freelancer Rick Friday who drew a cartoon that called attention to how much the CEOs of large agricultural corporations are paid. This study examines the determinants of people’s attitudes toward Mr. Friday’s firing. Using data gathered from a national online survey of newspaper readers, this study traced the antecedents of these attitudes. While the incident drew strong negative reactions, we found that public attitudes were strongly mediated by readers’ attitudes toward Big Ag advertisers. That is, those who saw Big Ag in a positive light were more inclined to report less negative attitudes toward the firing. Another factor that influenced public reaction is the way people perceived the relationship between the farm press and their large corporate advertising sponsors. These findings indicated audience awareness of the synergy between content making and profit making in the farm news business, and that readers saw the relationship between big advertisers and the press as not necessarily adversarial. Those in agricultural states tended to see the editorial cartoon and the firing incident as more relevant to their lives than their counterparts in non-agricultural areas. However, the perceived relevance of the editorial cartoon and the firing incident had no bearing on people’s attitudes toward the incident. Implications of the findings on fostering a healthy relationship between farm newspapers, their readers, and the agribusinesses that advertise in them are discussed.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C11973
Journal Title Details:
22 pages
Notes:
The document is available in electronic or paper format, Paper presented to the Research Special Interest Group, 2001 ACE/NETC Meeting, Toronto, Canada, 28 July- 01 August 2001
