Highlights of a USDA study of relative effectiveness of extension methods used in promoting alfalfa production in Wisconsin. News stories and bulletins rated near the top, below Institutes.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28832
Notes:
Agricultural Publishers Association Records, UI Archives., Bulletin 39, p. 2., Printer's reply reflects frustration with detailed demands that sometimes are made.
O'Shaughnessy, James (author / Executive Secretary, American Association of Advertising Agencies) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1925-12-09
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24908
Notes:
Special Bulletin No. 107. Speech to annual meeting of the American Farm Bureau Federation, Chicago, Illinois, December 7, 1925. 6 pages., Urges use of advertising for building membership, rural-urban relations and other purposes.
Agricultural Publishers Association Archives, Color usage in publication advertising is increasing, but "the results in many publications are unsatisfactory." Offers suggestions for use of better inks.
