Reports from several states on methods they use in planning, preparing and distributing print materials published by the Experiment Station or Extension Service.
International: Two Sides North America, Inc., Chicago, Illinois.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: D11534
Notes:
16 pages., Online from publisher website., "This survey provides insight into how consumers around the globe view, prefer and trust paper and print, from reading for leisure or gaining information to news or marketing collateral." Findings based on a representative international survey of more than 10,700 consumers in 10 countries.
USA: Office of Governmental and Public Affairs, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 73 Document Number: D10785
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Report of a special periodicals task force. 50 pages., Contains task force analyses and recommendations on each of the 26 periodicals reviewed. In each case, the task force listed the purpose, audience, some particulars about the production and distribution of the periodical, an analysis of it from the viewpoint of the task force, and recommendations.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: C24722
Notes:
Retrieved September 16, 2006, Via South Asian Media Net. 2 pages., National readership survey in India shows a significant increase in the reach of the press (dailies and magazines) over the past three years. The numbers of readers in rural India is now almost equal to those in urban India.
