USA: Economic Research Service, U.S Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10576
Notes:
37 pages., ERS staff report - No. AGEX831007. Also available online from Hathi Trust Digital Library., via library catalog., Food manufacturers spent $7 billion in advertising in 1997. Most of
this advertising focused on highly processed and highly packaged
foodswhich also tend to be the foods consumed in large quantities
in the United States relative to Federal dietary recommendations
such as the Dietary Guidelines for Americans. Advertising expenditures on meat, fruits, and vegetables are negligible. In contrast, the
U.S. Department of Agriculture spent $333.3 million on nutrition
education, evaluation, and demonstrations. This is approximately
what the food industry spent on advertising just for coffee, tea, and
cocoa, or for snacks and nuts; slightly more than half (60 percent)
the amount spent on advertising for carbonated soft drinks, and less
than half the amount spent promoting beer, or candy and gum, or
breakfast cereals.
23pgs, Media scholarship has commonly regarded newspapers as an essential element of strong democratic societies: a forum that structures public debate, providing engaged citizens with coherent frameworks to identify, interpret and tackle complex issues. Despite general agreement on the merits of this goal, there is little empirical evidence suggesting it approximates the democratic role historically played by newspapers. We examined three decades of newspaper coverage of chicken meat production in the UK to find evidence relevant to the normative expectations of the democratic role of newspapers as forum for public debate, by means of a two-stage framing analysis of 766 relevant articles from seven outlets. We found mutually disconnected episodic coverage of specific issues whose aggregate effect is consistent with the diffusion rather than the structuring of public debate. Newspapers here afforded polemic rather than the systemic contestation expected. The polemic contestation we found, with diffusion of public debate as an emergent political effect, troubles the assumptions subsequent to which it is possible to argue for the democratic role of newspapers.
Gautreaux, K. Craig (author) and Burnett, Michael J. (author)
Format:
Paper
Publication Date:
2012-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01528
Notes:
Paper presented in the Agricultural Communication Section of the Southern Association of Agricultural Scientists annual meeting in Birmingham, Alabama, February 5-6, 2012. 25 pages.
Ginsburg, Ariel (author) and Morales, Dionisia (author)
Format:
Research report
Publication Date:
2017
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09344
Notes:
Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE). 7 pages., Report of a research project conducted through the ACE Grant Project 2016.
6 pages., via website,Ryerson Review of Journalism., Between the hours of about 4 p.m. to midnight, Ashleigh Weeden goes dark. Not for the usual reasons, though. In Weeden’s southwestern Ontario town, the internet connection becomes—for all practical purposes—nonexistent during those hours. The PhD student at the University of Guelph lives in Ariss, Ontario, a “dispersed rural community” sandwiched between urban centres like Guelph and Kitchener. Despite paying about $250 monthly for internet access, she finds herself shut out of the internet. “…[S]ometimes [internet speed] goes one, maybe half a megabyte down,” she says. “I can’t grade, I can’t do anything, there’s no point, I might as well give up until about midnight.”
USA: Federal Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08920
Notes:
Page 9 in Lucinda Crile, Review of Extension Studies - January to June 1950, Extension Service Circular 470, U.S. Department of Agriculture, Washington, D.C. July 1950. Summary of findings from analytic studies of four phases of extension work in Colorado, Colorado Agriculture College Extension, Fort Collins. 1950. Pages 1-31., Includes analysis of changes in teaching methods and activities by home demonstration agents in Colorado during that period, including use of telephones, circulars, and mass media.
Hays, Robert G. (author), Reisner, Ann E. (author), and Office of Agricultural Communications and Extension Education, University of Illinois; Office of Agricultural Communications and Extension Education, University of Illinois
Format:
Journal article
Publication Date:
1988
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03022
James F. Evans Collection; Paper presented at the 1987 ACE Annual Meeting, Baton Rouge, LA; Condensed version; for original paper, see C02160, This paper explores tentative ideas about the effects which extension communicators might have on the relationship between agri-business writers and writers and editors for farm magazines and newspaper farm departments. An open-ended questionnaire was sent to members of two professional agricultural journalist associations: Newspaper Farm Editors Association and the American Agricultural Editors Association. Responses identified advertising and public relations writers as the principal perceived source of ethical dilemmas in agricultural journalism. None identified extension communicators as a source of concern. We suggest that the availability of extension news acts as a buffer for agricultural newspaper and magazine writers, protecting them from relying more heavily on agribusiness news copy. (original)
He, Xi (author), Lopez, Rigoberto A. (author), and Liu, Yizao (author)
Format:
Paper
Publication Date:
2015-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07649
Notes:
Paper presented at the Agricultural and Applied Economics Association meetings, July 26-28,2015. 21 pages., Analysis shows online advertising complementary to both television and print media advertising.
USA: Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08962
Notes:
Page 22 in Lucinda Crile, Findings from studies of bulletins, news stories, and circular letters. Extension Service Circular 488. Revision of Extension Service Circular 461, which it supersedes. May 1953. 24 pages. Summary of Extension Studies Publication 2, Missouri Agriculture College Extension, Columbia. 1933. 7 pages.
Economic analysis reveals positive and statistically significant impacts of expenditures on television advertising and advertising in consumer-oriented print media.
Available online at www.centmapress.org, Results showed that depending on expressed meta-values, respondents had different specific information sources and needs. Online sources were rarely mentioned, the majority of consumers referred to brochures, flyers and interpersonal contacts.
Australia: Compiled and published by Information and Extension Training Branch of the Queensland Department of Primary Industries with the Assistance of Funds from the Commonwealth Extension Services Grant, Brisbane, Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 137 Document Number: C20867
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19044
Notes:
Doctor of Philosophy dissertation, Texas Women's University, Denton. Page 37 in Jasper S. Lee and Ruby D.Rankin (eds.), Summary of research in extension, 1988-89, Volume 4. College of Agriculture and Home Economics, Mississippi State University, Mississ, Price did not affect the way in which extension clientele perceived quality in extension publications.
Huang, Pei-wen (author) and Lamm, Alexa J. (author)
Format:
Research report
Publication Date:
2016-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: D07890
Notes:
Center for Public Issue Education in Agriculture and Natural Resources, IFAS, University of Florida, Gainesville. Engaging high water users in water conservation #3. Publication AEC 595. 5 pages.
Hussain, Muzaffar (author / Director, Agricultural Information, Punjab, Pakistan) and Director, Agricultural Information, Punjab, Pakistan
Format:
Conference paper
Publication Date:
1980-03
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04010
Notes:
In: Agricultural information to hasten development : proceedings of the VIth World Congress of the International Association of Agricultural Librarians and Documentalists; 1980 March 3-7; Manilla, Philippines. Los Banos, Philippines : Agricultural Information Bank of Asia, 1981. p. 309-322
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19059
Notes:
Pages 208-261 in Rajab Ali Memon, managing author, and Elena Bashir, editor, Extension methods. National Book Foundation, Islamabad, Pakistan. 378 pages.
April 19 issue via online. 9 pages., "With the rise of legal marijuana across the country, the publishing industry is also seeing an increase in print magazines and new media brands focused on cannabis to meet growing demand for news and insight related to the upstart industry."
