Ward, William B. (author / Professor of Agricultural Journalism and Head of the Department of Extension Teaching and Information, Cornell University) and Professor of Agricultural Journalism and Head of the Department of Extension Teaching and Information, Cornell University
Format:
Book chapter
Publication Date:
1959
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: B04315
Notes:
In: Ward, William B. Reporting agriculture : through newspapers, magazines, radio, television. 2nd ed. Ithaca, NY : Comstock Publishing Associates, 1959. p. 21-38
8 pages., Online via UI Catalog., Authors investigated sources of information used by inhabitants of agricultural villages and rural areas, spanning the period 2012-2018. Findings showed that "interest in new mass media-the Internet grew significantly, whereas their interests in television or radio broadcasts decreased. It has also pointed out that the trend to read daily press and specialized papers increased. Village inhabitants (not a farmer) preferred daily press and journals, whereas farmers chose specialised press."
"The media contributed to the beginnings of a democratisation process when it acted as instrumental to forces opposed to an incumbent authoritative regime."
