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    2. Advertising and promotion in food marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gallo, Anthony E. (author)
    Format:
    Report
    Publication Date:
    1984-01
    Published:
    USA: Economic Research Service, U.S Department of Agriculture, Washington, D.C.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10576
    Notes:
    37 pages., ERS staff report - No. AGEX831007. Also available online from Hathi Trust Digital Library., via library catalog., Food manufacturers spent $7 billion in advertising in 1997. Most of this advertising focused on highly processed and highly packaged foodswhich also tend to be the foods consumed in large quantities in the United States relative to Federal dietary recommendations such as the Dietary Guidelines for Americans. Advertising expenditures on meat, fruits, and vegetables are negligible. In contrast, the U.S. Department of Agriculture spent $333.3 million on nutrition education, evaluation, and demonstrations. This is approximately what the food industry spent on advertising just for coffee, tea, and cocoa, or for snacks and nuts; slightly more than half (60 percent) the amount spent on advertising for carbonated soft drinks, and less than half the amount spent promoting beer, or candy and gum, or breakfast cereals.

    3. Incentive advertising in food marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gallo, Anthony E. (author)
    Format:
    Journal article
    Publication Date:
    1979
    Published:
    USA: AgEcon
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10579
    Journal Title:
    National Food Review
    Journal Title Details:
    07(1) : 22-23
    Notes:
    2 pages., via database., Incentive advertising, the offering of merchandise to encourage the purchase, sale, or dealing in a particular product, is an important part of the food industry's advertising effort. Approximately I out of every 4 food promotion dollars is spent on some form of an incentive offer. Coupons, which, by contrast reward the purchaser with a discount, and media advertisements which are both informative and image creating, account for the remaining portion of the food advertising bill.

    6. Good promo, good premium bring goodwill

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Robertson, M. James (author)
    Format:
    Journal article
    Publication Date:
    1979-05-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21577
    Journal Title:
    Advertising Age
    Journal Title Details:
    50(19) : S
    Notes:
    Describes use of premiums in promoting products and services to farmers: windbreakers, caps, others.

    8. How sweet they are : premiums can reinforce a product's image, benefits

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Engle, Steve (author / Rhea and Kaiser Advertising, Naperville, IL)
    Format:
    Journal article
    Publication Date:
    1992-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06433
    Journal Title:
    Agri Marketing
    Journal Title Details:
    30 (8) : 28-9
    Notes:
    James F. Evans Collection

    9. The magic of motivation : survey reveals companies are warming up toward merchandise programs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1993-09
    Published:
    USA: Niles, IL : Century Communications Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 94 Document Number: C07174
    Journal Title:
    Agri Marketing
    Journal Title Details:
    31 (8) : 36, 38, 40
    Notes:
    James F. Evans Collection

    10. The perfect fit

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    AgriMarketing staff (author)
    Format:
    Journal article
    Publication Date:
    1993-09
    Published:
    USA: Niles, IL : Century Communications Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 94 Document Number: C07175
    Journal Title:
    Agri Marketing
    Journal Title Details:
    31 (8) : 43-44, 46
    Notes:
    James F. Evans Collection

    11. Make a lasting impression

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Matteson, George (author / Specialty Advertising Association International, Irving, TX)
    Format:
    Journal article
    Publication Date:
    1993-09
    Published:
    USA: Niles, IL : Century Communications Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 94 Document Number: C07176
    Journal Title:
    Agri Marketing
    Journal Title Details:
    31 (8) : 48-50
    Notes:
    James F. Evans Collection

    19. CAP/PIK : It's time to act

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Strock, C. (author / Kenrick Advertising Inc., St. Louis) and Kenrick Advertising Inc., St. Louis
    Format:
    Journal article
    Publication Date:
    1983
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00831
    Journal Title:
    Agri Marketing
    Journal Title Details:
    21(10) : 76
    Notes:
    AgComm Teaching

    20. Communications : vital link to incentive success

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    David, T. (author / Tim David Marketing Services Inc., New York) and Tim David Marketing Services Inc., New York
    Format:
    Journal article
    Publication Date:
    1984
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00927
    Journal Title:
    Agri Marketing
    Journal Title Details:
    22(9): 60, 62-63, 66
    Notes:
    AgComm Teaching