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2. A chicken that grows slower and tastes better
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Strom, Stephanie (author)
- Format:
- Journal article
- Publication Date:
- 2017-05-01
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11703
- Journal Title:
- New York Times
- Notes:
- 4 pages., Online from publication website., Describes experimentation with slow-growth meat breeds of chickens. Article includes references to implications for marketing communications; consumer attitudes and preferences; and consumer responses to higher retail costs for slow-growth poultry meat.
3. After WWII, mutton fell out of favor in the U.S. Can it make a comeback?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Online article
- Publication Date:
- 2020-11-26
- Published:
- United States: NPR: The Salt.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11213
- Notes:
- 6 pages, via website
4. Assessing the radio programming and potential role of preferred by farmers radio stations to disseminate agricultural technologies in eastern Uganda
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hailu, Girma (author), Khan, Zeyaur R. (author), Pittchar, Jimmy O. (author), and Ochatum, Nathan (author)
- Format:
- Online journal article
- Publication Date:
- 2017-01-01
- Published:
- ESci Journals Publishing
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: D11159
- Journal Title:
- International Journal of Agricultural Extension
- Journal Title Details:
- 5(2)
- Notes:
- 14 pages., via online journal, The study evaluated the potential of 19 radio stations to promote new or improved agricultural technologies to strengthen agricultural extension services. Key informant interviews were conducted with the station and/or program managers of the selected radio stations. Two female respondents i.e. from UBC Radio, and Impact FM and 17 male respondents from the remaining radio stations were interviewed. The survey used semi structured questionnaire to determine broadcasting languages, radio transmitter capacity, geographical coverage and audience, major programs and scheduling, use of modern ICT, staff capacity and feedback mechanism from the audience as well as experience in agricultural programming using participatory radio campaign. The collected data was analyzed using content analysis. 16 of the radio stations are commercial while the remaining three belong to public, community and religious radio stations. The potential audience of the surveyed radio stations varied from one to ten million. Seven broadcasting languages (English, Luganda, Lugisu, Lusoga, Japadhola, Ateso and Samia) were predominant, while English and Luganda cut across all communities. The estimated number of audience for each radio station varies from one to ten million listeners. The results also indicate that agricultural programs are not a major component of radio program with time allocation for agrictural programs comprising only 15 percent of total time allocation. However, ten radio stations had previous collaboration with international, regional or national NGOs to promote specific agricultural technology. Radio broadcasters of these radio stations had some form of agricultural programming including participatory radio campaign. Building on this experience, it is possible to reach more farmers through radio to strengthen adoption of recommended agricultural technologies.
5. Attachment to "Place" and Coping with Losses in Changed Communities: A Paradox for Aging Adults
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Martin, Peter (author), Damhorst, Mary Lynn (author), Cook, Christine C. (author), and Yearns, Mary (author)
- Format:
- Journal article
- Publication Date:
- 2007-03
- Published:
- USA: Sage Publications
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 160 Document Number: C26242
- Journal Title:
- Family and Consumer Sciences Research Journal
- Journal Title Details:
- 35(3): 201-214
- Notes:
- 15 p.
6. Communication channel preferences: a descriptive audience segmentation evaluation
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lamm, Kevan W. (author), Borron, Abigail (author), Holt, Jessica (author), and Lamm, Alexa J. (author)
- Format:
- Online journal article
- Publication Date:
- 2019
- Published:
- New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 78 Document Number: D10813
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103(3)
- Notes:
- 20 pages., via online journal., For over 70 years the use of opinion leaders in a two-step communication process has been employed and validated. However, despite the accepted importance of communicating with opinion leaders as a means to cascade information to opinion leaders’ networks of influence there have been few empirical studies specifically examining agricultural and natural resource opinion leader communication channel preferences, particularly from an audience segmentation perspective. The results reported in the study capitalize on previous research data examined from a unique perspective. Specifically, communication channel preferences were analyzed according to opinion leader self-reported demographic categories serving as audience segments. Associations between sex, age, level of employment, level of education and geographical region and communication channel preference were analyzed. The results of the study are descriptive and foundational in nature. Overall, the results indicate a dedicated web page or blog is the most preferred communication channel across all audience segments and conference calls are the least preferred communication channel across the majority of audience segments. The Facebook group communication channel had the most variability between audience segments and the LinkedIn group communicational channel had the largest observed effect sizes among audience segments.
7. Consumer preferences for fresh food items with multiple quality attributes: evidence from an experimental auction of pork chops
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Huffman, W.E. (author / Iowa State University), Melton, B.E. (author / Iowa State University), Shogren, J.F. (author / University of Wyoming), and Fox, J.A. (author / Kansas State University)
- Format:
- Journal article
- Publication Date:
- 1996-11
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 104 Document Number: C09003
- Journal Title:
- American Journal of Agricultural Economics
- Journal Title Details:
- 78(4) : 916-923
8. Consumers’ preferences for local fish Products in Catalonia, Calabria and Sicily
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Nicolosi, Agata (author), Fava, Nadia (author), and Marcianò, Claudio (author)
- Format:
- ebook chapter
- Publication Date:
- 2018-05-20
- Published:
- Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10358
- Journal Title:
- New Metropolitan Perspectives Local Knowledge and Innovation Dynamics Towards Territory Attractiveness Through the Implementation of Horizon
- Journal Title Details:
- 101
- Notes:
- 10 pages., Via ebook., Research on public markets in small provincial towns is scarce, particularly on the role they play in maintaining a relationship with the local culture, environment and production. This paper examines consumers’ habits and preferences for food shopping in three European regions with respect to the purchase of fish products. The goal is to investigate consumers’ preferences for local fish to highlight the motivations that lead to different choices. A multiple correspondence analysis explores the motivations behind purchasing preferences, showing the complex process that drives individual consumer choices. Based on 504 interviews conducted in cities and areas adjacent to the cities of Girona, Reggio Calabria, and Lipari, we found no evidence of converging habits and homogenization on preferences. It supports the perspective in which the interplay between local culture and consumption of local products is strictly associated.
9. Environmental impacts and consumer preference for sustainably cultivated Japanese mustard spinach, komatsuna
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Seo, Yuna (author), Someya, Yuki (author), and Dowaki, Kiyoshi (author)
- Format:
- Online journal article
- Publication Date:
- 2019-01
- Published:
- Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10521
- Journal Title:
- Journal of Environmental Management
- Journal Title Details:
- 231: 364-369
- Notes:
- 6 pages., via online journal., Sustainable agriculture is spreading in Japan in response to growing concerns about the environmental burden of the agriculture sector, but less than 1% of the total crop area for each vegetable in Japan is grown sustainably. Environmentally friendly agricultural products are produced by using organic and low-input farming techniques; low-input farming aims to reduce chemical inputs, such as fertilizers, pesticides, and herbicides, by half. Here, we used komatsuna (Japanese mustard spinach, Brassica rapa var. perviridis) as a model vegetable to study the environmental impact of low-input farming and ways to promote the purchase of organically and low-input farmed vegetables. We first assessed greenhouse gas emissions resulting from organic, low-input, and conventional farming of komatsuna. We also evaluated the effectiveness of providing consumers with detailed farm management and seasonality information to market organically and low-input farmed vegetables. We estimated marginal willingness-to-pay (MWTP) using choice-based conjoint analysis, based on attributes of price, fertilizer use, pesticide use, and region of origin. For seasonality, the questionnaire incorporating these attributes was conducted twice: once assuming purchasing in season, the other out of season. The greenhouse gas emissions of organic farming per area (196.7 kg CO2-eq/10 a/year) and per yield (72.3 kg CO2-eq/t/year) were less than those of low-input (322.6 kg CO2-eq/10 a/year, 120.7 kg CO2-eq/t/year) and conventional (594.0 kg CO2-eq/10 a/year, 220.7 kg CO2-eq/t/year) farming. MWTPs were highest for pesticide-free komatsuna (76.9 yen out of season, 66.2 yen in season), followed by full organic fertilizer (66.0 yen out of season, 63.4 yen in season), half organic fertilizer (35.8 yen out of season, 19.8 yen in season), and half pesticide (29.2 yen out of season, 21.0 yen in season). Consumers showed greater preference for organically and low-input farmed komatsuna out of season than in season. Consumers were more interested in pesticide information than in fertilizer and region of origin information. Our findings suggest that providing detailed cultivation and seasonality information would be a beneficial consumer communication tool to increase the market for sustainable agricultural products.
10. Environmental policy preferences and economic interests in the nature/agriculture and climate/energy dimension in the netherlands
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Otjes, Simon (author) and Krouwel, André (author)
- Format:
- Journal article
- Publication Date:
- unknown
- Published:
- United States: Wiley Online
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12770
- Journal Title:
- Rural Sociology
- Notes:
- 35pgs, The idea that citizens' support for environmental policies depends on their economic interest and the community that one lives in, has been debated extensively in the environmental attitudes literature. However, this literature has not differentiated between separate policy dimensions that concern measures that affect specific groups in different ways. This paper differentiates between a nature/agriculture dimension that divides those who prioritize the agrarian interest from those who prioritize the protection of nature and a climate/energy dimension that divides those who prioritize industrial interest from those who prioritize fighting climate change, using a new survey in the Netherlands (N = 11,327). This two-dimensional model meets three criteria: scalability, validity, and utility. Scalability is shown by factor analysis and Mokken scaling. Validity is shown by regression analyses that show that whether one lives in a rural or an urban community predicts one's position on the nature/agriculture dimension and that one's financial security predicts one's position on the climate/energy dimension. The utility is shown by regression analyses where the two dimensions are used to predict voting behavior. The Green Party voters favor nature and climate protection, the Liberal Party voters have the opposite views, the Christian-Democrats favor agricultural interests and the Freedom Party favor industrial interests.
11. Factors influencing the information needs and information access channels of farmers: an empirical study in Guangdong, China
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Yongshan Chen (author) and Yonghe Lu (author)
- Format:
- Online journal article
- Publication Date:
- 2019-01-08
- Published:
- China: SAGE Journals
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10228
- Journal Title:
- Journal of Information Science
- Notes:
- 20 pages., Via online journal., Information plays an important role in meeting the quantitative and qualitative goals of agriculture in the 21st century. As an emerging economy in a developing continent, China has already made many interventions to use information technology to support agricultural development. However, information service in some rural areas is still severely limited. The overall impact of the changing information environment on the farmers’ information needs and access channels has not been fully studied. Thus, this study systematically investigates the characteristics of the information needs and channels of farmers in Guangdong, China. We have collected 4006 questionnaire samples and used correlation analysis to explore the relationships between farmers’ information needs and access channel preferences. The results indicate that individual characteristic factors, social factors and family factors have different degrees of influence on farmers’ information needs and access channel preferences. These findings can provide a reference for information construction in the rural areas of Guangdong Province and thus promote its economic development. This study can also provide useful insights for policymakers and researchers from other developing countries to formulate implementation plans to promote agricultural development.
12. Farmers’ assessment of the effectiveness of extension communication methods used in Ogbomoso agricultural zone of Oyo-State, Nigeria
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Yekinni, Oyedeji. T. (author) and Afolabi, Christiana. O. (author)
- Format:
- Online journal article
- Publication Date:
- unknown
- Published:
- African Journals Online
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: D11144
- Journal Title:
- Journal of Agricultural Extension
- Journal Title Details:
- 23(3):126-134
- Notes:
- 9 pages., via online journal., This study assessed the effectiveness of extension communication methods used in disseminating information to farmers in Ogbomoso Agricultural zone of Oyo State. Multi-stage sampling procedure was used to select 120 respondents. Data were analysed using frequency, percentage, standard deviation, mean, median and mode statistics. The findings show that the extension communication methods used for farmers were farm visit (89.2%) and home visit (78.5%), contact farmers (73.3%) and method demonstration (51.7%). Contact farmers, farm visits and home visit were the most frequently used communication strategies by extension agencies while farm visit (x=1.57) was the most preferred extension method to receive information and technologies and respondents perceived the extension communication methods used to be moderately effective. The study recommends that extension officers should consider the use of communication methods preferred by the farmers to communicate information to them.
13. Free range, organic? Polish consumers preferences regarding information on farming system and nutritional enhancement of eggs: a discrete choice based experiment
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Zakowska-Biemans, Sylwia (author) and Tekien, Agnieszka (author)
- Format:
- Online journal article
- Publication Date:
- 2017
- Published:
- MDPI
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10693
- Journal Title:
- Sustainability
- Journal Title Details:
- 9(11)
- Notes:
- 16 pages., Article #: 1999, via online journal., The main purpose of this study was to determine the structure of consumer preferences regarding information on farming system and nutritional enhancement of eggs to verify if consumers are willing to accept products combing sustainability and nutrition related claims. The data was collected within a CAPI (Computer Assisted Personal Interviews) survey on a representative sample of 935 consumers responsible for food shopping. A discrete choice-based conjoint method was selected in eliciting consumer preferences among different product profiles with varying levels of attributes. A hierarchical cluster analysis was used to identify four distinct clusters that differed significantly in terms of importance attached to production system attributes and socio-demographic profiles. The results of the experiment showed that price and farming system had the most significant mean relative importance in shaping consumers’ preferences, while other attributes such as nutrition and health claims, egg size, package size and hen breed were far less important. Free range eggs had the highest relative importance for consumers despite the fact that organic egg production systems are governed by much stricter animal welfare standards. Our segmentation revealed that two of our four clusters may be more easily reached by information on animal welfare related attributes in egg production than the others. The results of our study provide the policy makers and marketing practitioners with insights applicable for communication and pricing strategies for eggs with sustainability claims.
14. Incorporating attitudes into the evaluation of preferences regarding agri- environmental practices
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Mariel, Petr (author) and Arata, Linda (author)
- Format:
- Journal article
- Publication Date:
- 2021-08-07
- Published:
- United States: John Wiley & Sons Ltd.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D12348
- Journal Title:
- Journal of Agricultural Economics
- Notes:
- 22 pages, Many stated preference studies have shown that individuals’ attitudes play an important role in explaining their behaviour and helping to disentangle preference heterogeneity. When responses to attitudinal questions are introduced into discrete choice models, a suitable approach that corrects for potential endogeneity must be adopted. We use a discrete choice experiment to analyse the preferences of residents regarding the use of agri-environmental practices in the peri-urban area of Milan (Italy). A detailed analysis of these preferences is relevant for policymakers as farmers on the peri-urban fringe are often asked to provide environmental services to urban-dwellers. We apply a latent class model that we extend to include indicators of individuals’ attitudes towards the relationship between agriculture and the environment. Besides the application of the control function approach to deal with endogeneity, our main contribution is the use of a refutability test to check the exogeneity of the instruments in the agri-environmental setting. Our results show that attitudinal indicators help to disentangle the preference heterogeneity and that the respondents’ willingness-to-pay distribution differs according to the indicators’ values.
15. Making sense of the “clean label” trends: a review of consumer food choice behavior and discussion of industry implications
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Asioli, Daniele (author), Aschemann-Witzel, Jessica (author), Caputo, Vincenzina (author), Vecchio, Riccardo (author), Annunziata, Azzurra (author), Næ, Tormod (author), and Varela, Paula (author)
- Format:
- Online journal article
- Publication Date:
- 2017-09
- Published:
- Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 38 Document Number: D10700
- Journal Title:
- Food Research International
- Journal Title Details:
- 99(1): 58-71
- Notes:
- 14 pages., via online journal., Consumers in industrialized countries are nowadays much more interested in information about the production methods and components of the food products that they eat, than they had been 50 years ago. Some production methods are perceived as less “natural” (i.e. conventional agriculture) while some food components are seen as “unhealthy” and “unfamiliar” (i.e. artificial additives). This phenomenon, often referred to as the “clean label” trend, has driven the food industry to communicate whether a certain ingredient or additive is not present or if the food has been produced using a more “natural” production method (i.e. organic agriculture). However, so far there is no common and objective definition of clean label. This review paper aims to fill the gap via three main objectives, which are to a) develop and suggest a definition that integrates various understandings of clean label into one single definition, b) identify the factors that drive consumers' choices through a review of recent studies on consumer perception of various food categories understood as clean label with the focus on organic, natural and ‘free from’ artificial additives/ingredients food products and c) discuss implications of the consumer demand for clean label food products for food manufacturers as well as policy makers. We suggest to define clean label, both in a broad sense, where consumers evaluate the cleanliness of product by assumption and through inference looking at the front-of-pack label and in a strict sense, where consumers evaluate the cleanliness of product by inspection and through inference looking at the back-of-pack label. Results show that while ‘health’ is a major consumer motive, a broad diversity of drivers influence the clean label trend with particular relevance of intrinsic or extrinsic product characteristics and socio-cultural factors. However, ‘free from’ artificial additives/ingredients food products tend to differ from organic and natural products. Food manufacturers should take the diversity of these drivers into account in developing new products and communication about the latter. For policy makers, it is important to work towards a more homogenous understanding and application of the term of clean label and identify a uniform definition or regulation for ‘free from’ artificial additives/ingredients food products, as well as work towards decreasing consumer misconceptions. Finally, multiple future research avenues are discussed.
16. Strengthening 4-H program communication through technology
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Robideau, Karl (author) and Santl, Karyn (author)
- Format:
- Journal article
- Publication Date:
- 2011-12-01
- Published:
- USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13275
- Journal Title:
- The Journal of Extension
- Journal Title Details:
- 49(6) : Article 29
- Notes:
- 4 pages, Advances in technology are transforming how youth and parents interact with programs. The Strengthening 4-H Communication through Technology project was implemented in eight county 4-H programs in Northwest Minnesota. This article outlines the intentional process used to effectively implement technology in program planning. The project includes: assessing current communication tools used; evaluating participants' preferences for receiving information; educating staff on current research trends; and training teams of youth and adults with the Forrester Research Model (2011) to implement social media as a program communication tool. The process helps staff identify audience and purpose of using technology for their specific needs.
17. UK Consumers’ Preferences for Ethical Attributes of Floating Rice: Implications for Environmentally Friendly Agriculture in Vietnam
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hong Tu, Vo (author), Kopp, Steven (author), Thuy Trang, Nguyen (author), Kontoleon, Andreas (author), and Yabe, Mitsuyasu (author)
- Format:
- Journal article
- Publication Date:
- 2021-07-27
- Published:
- Switzerland: MDPI
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12510
- Journal Title:
- Sustainability
- Journal Title Details:
- 13 (15)
- Notes:
- 27 pages, Vietnam plays an important role in bearing global food security. However, Vietnamese rice farmers face several challenges, including pressures to develop sustainable livelihoods while reducing the environmental impacts of their production activities. Various Vietnamese agricultural restructuring policies were promulgated to promote the adoption of environmentally friendly practices to generate high value added for rice farmers, but the farmers are reluctant to adopt them because of perceived lack of demand. Decreasing consumption of rice in Asia and increasing demands in Europe shaped Vietnamese rice exporting policies. New trade agreements, such as the UK–Vietnam Free Trade Agreement, offer new target markets for Vietnamese rice farmers. This research provides empirical evidence related to the preferences of UK consumers for ethical attributes for floating rice imported from Vietnam. Floating rice represents a traditional method of rice cultivation that relies on the natural flooding cycle. Its cultivation uses very few agrochemical inputs and provides several other environmental, economic, and social benefits. In an online survey, the study used a choice experiment that asked 306 UK consumers to report their preferences for one kilo of floating rice with three non-market attributes: reduction in carbon dioxide emissions, allocation of profits to the farmers, and restitution of biodiversity. Overall, study participants favored the attributes of floating rice, but reported utility for only the “fair trade” attribute and for a marginal willingness to pay premiums for profit allocations to farmers. Consumers did not find value in either CO2 emission reduction or biodiversity improvement. Results from the study provide recommendations to develop agricultural programs, distribution strategies, and informational methods to encourage floating rice consumption in the UK.
18. What farmer types are most likely to adopt joint venture farm business structures?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kragt, Marit E. (author), Lynch, Brendan (author), Llewellyn, Rick S. (author), and Umberger, Wendy J. (author)
- Format:
- Journal article
- Publication Date:
- 2019-08-14
- Published:
- Australia: Australasian Agricultural and Resource Economics Society Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D12522
- Journal Title:
- The Australian Journal of Agricultural and Resource Economics
- Journal Title Details:
- V. 63, Iss. 4
- Notes:
- 16pgs, Joint venture (JV) farm structures have the potential to increase the productivity and profitability of traditional family farms. However, such structures are not widely adopted within the farm business community. Furthermore, knowledge on the relative attractiveness of different JV models to farmers is limited. We use a choice experiment to explore what JV structures are preferred by Australian farmers, and how farmers’ socio-demographic and attitudinal characteristics influence the type of JV structure preferred. A latent class analysis revealed significant unobserved preference heterogeneity amongst the population. We identify four latent classes that differ in their preferences regarding the number of JV partners, access to new machinery, and/or the opportunity for additional annual leave. All classes of farmers displayed positive preferences for operational decision-making with other JV partners, although they varied in their preferences towards final operational responsibility. The diversity in preferences shows that there is no ‘one size fits all’ JV design, leaving opportunities for a range of JV decision models. Such flexibility in JV design is likely to have advantages when seeking JV partners, with a significant proportion of the sampled population open to collaborative decision-making models.