12 pages., Via online journal., Policy makers and researchers foresee four investment strategies for conventional pig farmers in contested pork production regions: (1) continue with a cost-price reduction strategy through modernisation and scale enlargement; (2) convert to an intermediate market segment with higher requirements as to animal welfare and environment than conventional; (3) convert to a niche market segment with higher requirements as to animal welfare and environment than intermediate; or (4) quit farming. For policy makers, it is interesting to gain insight in intensive livestock farmer's perceptions regarding these investments and in processes of social interaction that influence farmer decision-making and the potential diffusion of investment strategies over time (Edwards-Jones, 2006). The aim of this explorative study is to analyse the effect of social interaction on diffusion of investment strategies in capital-intensive livestock production systems with groups of Dutch pig farmers, using a simulation game. The game is designed in such a way that contextual factors do not provide a limiting factor. Furthermore, the game is constructed to stimulate interaction and to trigger imagination of participants. Our main research questions for the analysis of the results of the game sessions were: (1) ‘what are differences in diffusion of investment strategies between sessions?’, and (2) ‘to what extent does social interaction affect diffusion of investment strategies?’ A total of seven sessions were played, with 4–8 pig farmers and/or participants who were affiliated to the sector as advisor or successor. All game sessions were video- and voice- recorded, and interaction between participants was transcribed per game session. First, differences in diffusion of investment strategies between sessions were explored. Second, the causes for differences in diffusion between sessions were explored, by looking at the type of investment strategy, communication between participants, and processes of influence. Special attention was given to the influence of opinion leadership. The results of this research show that (1) only investment strategies with a financial benefit did, under influence of social interaction, result in high adoption; (2) for high adoption to occur, communication between participants was necessary; (3) opinion leaders played an essential role in high adoption of investment strategies; and (4) there was a common understanding among participants that favoured scale enlargement. The gaming methodology triggered participants to communicate their tacit knowledge, i.e. assessment criteria that are important in real-life investment decisions, and to experiment with investment strategies.
20 pages., via online journal, Continued concern for animal welfare may be alleviated when welfare would be monitored on farms. Monitoring can be characterized as an information system where various stakeholders periodically exchange relevant information. Stakeholders include producers, consumers, retailers, the government, scientists, and others. Valuating animal welfare in the animal-product market chain is regarded as a key challenge to further improve the welfare of farm animals and information on the welfare of animals must, therefore, be assessed objectively, for instance, through monitoring. Interviews with Dutch stakeholder representatives were conducted to identify their perceptions about the monitoring of animal welfare. Stakeholder perceptions were characterized in relation to the specific perspectives of each stakeholder. While producers tend to perceive welfare from a production point of view, consumers will use visual images derived from traditional farming and from the animals’ natural environments. Scientists’ perceptions of animal welfare are affected by the need to measure welfare with quantifiable parameters. Retailers and governments (policy makers) have views of welfare that are derived from their relationships with producers, consumers, non-governmental organizations (NGOs), and scientists. All interviewed stakeholder representatives stated that animal welfare is important. They varied in the extent to which they weighted economic considerations relative to concern for the animals’ welfare. Many stakeholders emphasized the importance of communication in making a monitoring system work. Overall, the perspectives for the development of a sustainable monitoring system that substantially improves farm animal welfare were assessed as being poor in the short term. However, a reliable system could be initiated under certain conditions, such as integrated chains and with influential and motivated stakeholders. A scheme is described with attention points for the development of sustainable monitoring systems for farm animal welfare in the long term.
Chris Clemons (author), James R. Lindner (author), Bruce Murray (author), Mike P. Cook (author), Brandon Sams (author), and Gwendolyn Williams (author)
Format:
Journal article
Publication Date:
2018-04-15
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D10105
Via online issue. Pgs. 283-252, The purpose of the study was to examine the confluence of agricultural literacy, what it means to
be agriculturally literate, and if a gap between agricultural literacy and being agriculturally
literate existed. Two primary research questions framed this study: 1) How do agriculture
professionals define agricultural literacy? 2) What does it mean to be agriculturally literate? While
the terms literacy and literate are often used synonymously they have important and different
meanings. This study used the Delphi Study Technique for determining consensus. The Delphi panel
consisted of engaged agricultural professionals from seven states. These professions represented
a broad spectrum of agricultural careers and experience. Each panel member was recognized as
a leader in his or her field. The findings indicated that participants did not discern a difference
between agricultural literacy and being agriculturally literate in regards to reading, writing, and
speaking about agriculture. This study supports the conclusion that the terms agriculturally literate
and agricultural literacy are used interchangeably. Agricultural professional may not be aware of
the inherent differences between possessing agricultural literacy and being agriculturally literate.
16pgs, Agricultural production is a challenging business in Argentina due to output variability, unfavorable government policies, and the absence of public risk management programs. Based on probit modeling and information surveyed from producers farming in the Humid Pampa, this paper studies the influence of (a) risk attitudes, (b) risk perceptions, and (c) socioeconomic factors on the probability of choosing five different risk management strategies. Besides confirming that some results previously found in the literature apply to the Argentine case, we find that local farmers have a particular understanding of specific risk management strategies. Some strategies usually applied to reduce risks, such as the use of futures markets or vertical integration are perceived by Argentine farmers as risk-increasing. Cost control is the
preferred strategy for risk-averse farmers. Policymakers and companies providing services should take into consideration the particular way in which Argentine farmers perceive and manage risks to build a common
language.
Dillon, Justin (author), Rickinson, Mark (author), Sanders, Dawn (author), and Teamey, Kelly (author)
Format:
Book chapter
Publication Date:
2005
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08794
Notes:
Pages 187-203 in Dillon, Justin, Towards a convergence between science and environmental education: the selected works of Justin Dillon. United States: Routledge, New York City, New York, 2017. 361 pages.
Hosseininia, Gholamhossein (author), Khachak, Parisa Rafiaani (author), Nooripoor, Mehdi (author), Van Passel, Steven (author), and Azadi, Hossein (author)
Format:
Online journal article
Publication Date:
2015
Published:
Taylor & Francis
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10630
23 pages., via online journal., Understanding communicational behavior of rangelands’ stakeholders is fundamental for effective development of rangeland management plans. This study aimed to understand differences between stakeholders’ relations among various actors involved in rangeland management using social network analysis (SNA). A survey was conducted on 334 stakeholders (89 extension agents, 110 researchers and 135 executive agents) in the Tehran province, Iran. Results showed that all the three groups of stakeholders are interested in making contact mainly within their own group. Furthermore, while the executive agents have shared the strongest technical and friendship relations with the two other groups, the extension agents established the strongest administrative interactions. The researchers, however, made a poor link especially with the extension agents. The study concluded that SNA could be an efficient tool to assess communicational behavior in rangeland management.
15 pages, Integrating renewable energy (RE) technologies into agriculture can contribute to attaining sustainable production. Farmers’ adoption of RE in agriculture can lead to substantial reductions in Greenhouse gases (GHG) emissions as well as providing alternative income sources for farmers, and reliable energy supplies for farms and households. Policies can facilitate, support, or encourage farmers’ adoption of RE. However, it is not clear what policies currently exist which facilitate or promote the adoption of RE technologies in Ghanaian agriculture. This paper aims to identify policies in Ghana that can facilitate the adoption of RE in agricultural production. A policy review was conducted to identify such policies, evaluate their potential impact on RE adoption, and suggest paths to enhance RE adoption by farmers. These policies are focused on two aspects: 1) promoting solar energy and 2) the conversion of agricultural waste to energy. Noting limitations including the underdevelopment of the RE sector and the lack of a central policy to promote RE utilization in Ghanaian agriculture, the review suggests that policymakers need to fully implement provisions of the Renewable Energy Act-(832) (2011) through the application of, for example, policy levers such as subsidies, tax exemptions, financing, and training potential end-users in the agricultural community.
7 pages., Via online journal., Policy makers in the European Union are envisioning the introduction of a community farm animal welfare label which would allow consumers to align their consumption habits with their farm animal welfare preferences. For welfare labeling to be viable the market for livestock products produced to higher welfare standards has to be sufficiently segmented with consumers having sufficiently distinct and behaviourally consistent preferences. The present study investigates consumers’ preferences for meat produced to different welfare standards using a hypothetical welfare score. Data is obtained from a contingent valuation study carried out in Britain. The ordered prohbit model was estimated using Bayesian inference to obtain mean willingness to pay. We find decreasing marginal WTP as animal welfare levels increase and that people’s preferences for different levels of farm animal welfare are sufficiently differentiated making the introduction of a la belling scheme in the form of a certified rating system appear feasible.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09595
Notes:
Delmar Hatesohl Collection, Letter to the Director General of the Kenya Agricultural Research Institute. 3 pages., Describes three kinds of support a communications unit needs to provide for a research organization, with thoughts organized by audience.
Kunelius, Risto (author) and Yagodin, Dmitry (author)
Format:
Book chapter
Publication Date:
2017
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08850
Notes:
Pages 59-80 in Kunelius, Risto Eide, Elisabeth Tegelberg, Matthew Yagodin, Dmitry (eds.), Media and global climate knowledge: journalism and the IPCC. United States: Palgrave Macmillan, New York City, New York. 309 pages.
15 pages., Via online journal., Preliminary results of a survey investigating individual well-being of residents in the
Great Barrier Reef region of Australia are presented. The well-being factors were
grouped into domains of: society, representing family and community issues; ecology, representing natural environment; and economy, dealing with economic issues
and provision of services. The relative perceived importance of factors was quantified, allowing for a creation of individual well-being functions. In the society domain,
family relations and health were identified as the most important contributors to
well-being. Water quality was the ecology domain factor that received highest
scores, and health services and income were the most important contributors to
the economic domain. The methodological approach used in this study has a potential to integrate ecological, social, and economic values of local people into
decision-making processes. The profiles of well-being thus generated would present
policymakers with information beyond that available from standard data sources.
8 pages., Via online journal., Increasing concerns about farm animal welfare have led to an increase in the availability of welfare-friendly-products (WFP), but little is known about how much more consumers are willing-to-pay (WTP) for WFP or about their buying trends in Latin America. In this study, a survey was given to 843 meat consumers in the city of Toluca, Mexico. The results show that consumers were interested in farm animal welfare issues and their ethical, sociological and economic implications, as in Europe. The people surveyed also conveyed a high level of empathy with animal feelings and emotions, however they clearly demanded more information and regulations related to farm animal welfare. The majority of respondents expressed that they were WTP more for properly certified WFP, but mostly based on the benefits in terms of product quality and human health. If the demand for WFP begins to increase in Mexico, the supply chain should consider a certification system to guarantee product origin based on current conditions.
12 pages, One of the key questions that concerns policy makers, related to the long term planning of the EU's Common Agricultural Policy (CAP), is the form of agriculture that farmers intend to follow in the future. In order to highlight that question, a sample of producers from the region of Eastern Macedonia and Thrace in Greece were surveyed and analyzed in order to identify and assess the factors that influence farmers’ adoption of organic, conventional or integrated agriculture systems. The paper methodologically applies double-valued logistic regressions, one for each form of agriculture, to the selected sample. Results indicate that producers' training and high awareness of CAP policies are positively correlated with the future adoption of organic farming systems, while the adoption of integrated agriculture depends on producers’ age as well as their positive or negative opinions regarding the conventional agricultural system.
11 pages, Many academics ask ‘How can I use my research to influence policy?’. In this paper, we draw on our first-hand experience as social researchers for the British Government to advise how academics can create and communicate research with policymakers. Specifically, we describe methods of communicating research to policymakers in relation to research we undertook to listen to farmers about their priorities for a new agricultural policy for England following the exit of the UK from the European Union. The main purpose of this research was to ensure farmers’ voices were included in policy development and therefore communication of the research to policymakers was key. We reflect on the effectiveness of the communication methods we employed and summarise our learnings into four practical recommendations: (1) make research relevant to policymakers; (2) invest time to develop and maintain relationships with policymakers; (3) utilise ‘windows of opportunity’; and (4) adapt presentation and communication styles to the audience. We consider that employing these recommendations will help to improve how evidence is communicated between academia and government and therefore the influence of evidence in decision-making processes.
