Hewat, Charlene (author) and Banda, Barbara (author)
Format:
Book chapter
Publication Date:
2010
Published:
Zimbabwe
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08704
Notes:
Pages 232-239 in Gordon Wilson, Pamela Furniss and Richard Kimbowa (eds.), Environment, development and sustainability: perspectives and cases from around the world. Oxford University Press, Oxford, England. 290 pages.
16 pages., Via online journal., This study explores potential factors that lead to environmental opinion leadership behaviors such as informing the public about environmental issues and encouraging preventative behaviors among various social groups. Building on the theoretical framework of the diffusion of innovations model, these analyses explore the effects that mass media may have on perceptions of self-efficacy among opinion leaders and how self-efficacy may, in turn, encourage leaders to communicate about aquatic invasive species (AIS) to others in their social networks. Results indicate that mass media and governmental media can have both a positive and negative influence on levels of self-efficacy, and that opinion leaders with higher levels of self-efficacy are more likely to participate in behaviors that could potentially influence their social network(s). These findings not only highlight factors that influence opinion leadership regarding advocacy of environmental behaviors, but also offer insights as to how future campaigns can work with these groups to promote prevention strategies.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09540
Notes:
Hal R. Taylor Collection, Pages 180-219 in P.F. Lazarsfeld and F. N. Stanton (eds.), Communications Research, 1948-1949. Harper and Brothers, New York City, New York.
Rogers, E.M. (author) and Beal, George M. (author)
Format:
Report
Publication Date:
1958
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 2 Document Number: B00212
Notes:
James F. Evans Collection. Summary available in Main Stacks 630.73 Un364r, Ames, IA : Iowa State College, Department of Economics and Sociology, 1958. 84 p.
