10 pages, This article proposes combining public relations and development communication insights so that organizations, particularly in the public sector, can engage and empower rural communities to adopt and exploit infrastructure developments for mutual benefit. Applying appreciative inquiry to explore the communication process involved in the development of micro-hydro power plants in Kulon Progo Regency, Indonesia, this article offers a view from those who are regarded as the target of communication, as the opposed to those take an organizational standpoint. The study proposes a new development project communication model which seeks to initiate, secure and sustain positive community outcomes and meet the project initiators’ requirements. This is achieved through collaboration and the gradual relinquishment of power and decision-making from the latter to the former. The model emphasizes the importance of the processes of communication as well as outcomes, and considers rural communities as having agency, rather than as objects of or for development. By embracing community assets such as local knowledge and contextual wisdom and the characteristics of collective communities in non-Western countries such as togetherness, reciprocity, a strong sense of shared destiny, locality, and fraternity, the model offers a community centric approach which encourages progressive community empowerment and ownership. The evidence points to the impacts for both communities and governments being more beneficial and sustainable than current communication practices.
Charbonneau, Diana (author), Gabbert, Kerry (author), O'Neal, LaToya (author), Burton, Dawn E. (author), Jones, Maggie (author), Katzman, Kate (author), and Rennekamp, Roger (author)
Format:
Journal article
Publication Date:
2025-02-15
Published:
USA: Extension Journal, Inc.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 209 Document Number: D13536
11 pages, Cooperative Extension’s National Framework for Health Equity and Well-Being provides a roadmap for improving the health of communities. Core concepts include installing health equity a systemwide value and catalyzing community-level changes that ensure all people have an opportunity to be as healthy as they can. This article presents findings from a national readiness assessment for implementing the Framework across Extension. Results from a literature scan, national survey, and regional listening sessions identified internal facilitators and barriers to adoption. The article provides ideas for how Extension practitioners can engage in this work and shares an action plan developed from assessment results.
13 pages, Managing the spread of introduced invasive species relies on educating recreationists that currently or potentially harbor such species. By partnering with a local brewery, we developed the Lagers for Lakes Draft Series to facilitate outreach about aquatic invasive species in Erie, Pennsylvania. To date, Lagers for Lakes drafts and associated launch events have reached over 230 individuals and increased awareness of invasive species by 86%. With the materials provided here and the lessons learned from these events, we hope similar outreach efforts can be developed elsewhere to educate and minimize the spread of invasive species.
10 pages, This paper aims to analyze the level of welfare of palm oil farmers and the factors that influence it. The research design employs a survey method. Indonesia smallholder palm oil farmers face complex welfare issues. The study employed a survey-based research design. Farmer’s sampling involved 594 palm oil farmers. Quantitative methodology with an ordinal logit regression model is applied to determine the welfare factors. The welfare analysis is carried out by household expenditure approach. The findings reveal the fact that the majority of smallholder palm oil farmers, whether with independent or partnership patterns, are prosperous. The independent pattern has a higher chance of improving welfare. The household prosperity is determined by the variables age, education, number of family members, land cultivated, palm oil income, household income, and cultivation patterns. The direct connection between farmers and the palm oil industry supply chain in the form of cooperation patterns and factory supply guarantees is a basic prerequisite in ensuring improvements in the level of farmers’ income. The practical implication recommends that strengthening farmers in the upstream production line is a precondition in developing the Indonesian sustainable palm oil industry. The synergy among stakeholders in the fair business value chain framework should start from strengthening farmers in the upstream production line.
Monroe, Martha C. (author / University of Flordia), Hermansen-Baez, L. Annie (author / USDA Forest Service and University of Georgia), Long, Alan J. (author / University of Flordia), McDonell, Lauren (author / University of Flordia), and Zipperer, Wayne (author / USDA Forest Service and University of Georgia)
Format:
Journal article
Publication Date:
2007-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 160 Document Number: C26176
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24703
Notes:
Pages 221-232 in Paul Van Mele, Ahmad Salahuddin and Noel P. Magor (eds.), Innovations in rural extension: case studies from Bangladesh. CABI Publishing, Oxfordshire, England. 307 pages.
