Review of R.E. Rhoades and R.H. Booth, "Farmer-back-to-farmer: a model for generating acceptable agricultural technology," Agricultural Administration, October 1982, pp. 127-137.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D05764
Notes:
Extension Methods 1. From AgroInsight, Ghent, Belgium. 1 page., Summary of research suggesting that the attitude of the extension staff when working with farmers can be as important as the extension method itself. 1 page.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 134 Document Number: C20550
Notes:
Burton Swanson Collection, 28 pages; Executive summary of the general proceedings of the agricultural education workshop conducted in Younde, Cameroon, July 23-27, 1984
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 95 Document Number: C07384
Notes:
INTERPAKS; see also C02433, Mimeographed, 1982. Asian Regional Workshop on the Training and Visit System of Extension, Chiang Mai, Thailand, November 27 - December 6, 1982. 33 p.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10563
Notes:
2 pages., From Bayer AG - online via AgriMarketing Weekly., Leverkusen, Germany - Bayer is raising the bar in transparency, sustainability and engagement, reflecting its heightened responsibility and potential as a new leader in agriculture. "We're making good progress on integrating the acquired agriculture business, and are now starting to implement a series of measures to drive transparency and sustainability across our business," Werner Baumann, Chairman of the Board of Management of Bayer AG, said on Friday.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09317
Notes:
Online from Goldman Environmental Foundation. 2 pages., "In a country with growing socioeconomic inequality and human rights violations, Berta Caceres (d. 2016) rallied the indigenous Lenca people of Honduras and waged a grassroots campaign that successfully pressured the world's largest dam builder to pull out of the Agua Zarca Dam."
14 pages., Edutainment, the combination of education with entertainment through various media such as television, radio, mobile phone applications and games, is increasingly being used as an approach to stimulate innovation and increase agricultural productivity amongst smallholder farmers in sub-Saharan Africa. Shamba Shape Up, a widely publicised makeover reality TV programme, is an example of edutainment that has received considerable attention, and airs in three countries in East Africa where it is estimated to be watched by millions of viewers.
There is no published academic research on the influence of makeover television formats on innovation systems and processes in smallholder agriculture. Using an Agricultural Innovation Systems approach, this paper explores how makeover edutainment is influencing smallholder farmer innovation systems together with the effect this is having on smallholder farms. In the absence of previous research, it articulates a Theory of Change which draws on research traditions from mass communication, agricultural extension and innovation systems.
Data came from two large scale quantitative (n = 9885 and n = 1572) surveys and in-depth participatory qualitative research comprising focus group discussions, participatory budgets, agricultural timelines, case studies and key information interviews in Kenya. An estimated 430,000 farmers in the study area were benefiting from their interaction with the programme through increased income and / or a range of related social benefits including food security, improving household health, diversification of livelihood choices, paying school fees for children and increasing their community standing / social capital.
Participatory research showed SSU enhanced an already rich communication environment and strengthened existing processes of innovation. It helped set the agenda for discussions within farming communities about opportunities for improving smallholder farms, while also giving specific ideas, information and knowledge, all in the context of featured farm families carefully selected so that a wide range of viewers would identify with them and their challenges.
Broadcasts motivated and inspired farmers to improve their own farms through a range of influences including entertainment, strong empathy with the featured host farm families, the way ideas emerged through interaction with credible experts, and importantly through stimulating widespread discussion and interaction amongst and between farmers and communities of experts on agricultural problems, solutions and opportunities. The fact that local extension workers also watched the programmes further enhanced the influence on local innovation systems.
The findings indicate that well designed makeover edutainment can strongly influence agricultural innovation processes and systems resulting in impact on the agricultural production and behaviours of large numbers of smallholder farmers.
International: Research and Extension Division, Natural Resources Management and Environment Department, Food and Agriculture Organization of the United Nations, Rome, Italy.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27946
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D06693
Notes:
Natural Resources Conservation Service, U.S. Department of Agriculture, Washington, D.C. and the Social Sciences Institute, North Carolina A&T State University, Greensboro. 7 pages., Describes a customizable curriculum (nine training modules), video and self-scoring evaluation instrument for use in workshops.
International: Xavier Institute of Social Service, Ranchi, India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 128 Document Number: C19043
Notes:
Burton Swanson Collection, 62 pages, "..a cross view of the ideas that presently occupy the minds of those who are concerned about the development of people in this vast continent. It was thought useful to print them because they give a vivid picture of the situation we are facing in rural
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09696
Notes:
Online from the United Nations Educational, Scientific and Cultural Organization (UNESCO), Paris, France. 3 pages., Case report of a successful and influential Indonesian River School Movement, which involves establishment of local river schools and activities.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05918
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Via website of the United Nations Conference on Trade and Development (UNCTAD), Geneva, Switzerland. UNCTAD Current Studies on Science, Technology and Innovation, No. 9. 84 pages.
Review of John F.A. Russell, "Essential ingredients of an effective extension service and some issues arising from World Bank experience in sub-Sahara Africa." Presented to Zimbabwe's Annual Project Review Conference, May 1985.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 69 Document Number: C02904
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James F. Evans Collection. Delmar Hatesohl Collection., Rome, Italy : United Nations, Food and Agriculture Organization, Information Division, 1987. 30 p.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29393
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Via Kitchen Garden Network, Shaw Island, WA. 2 pages., Commentary about the potential value of social media for the "little guy" to take part in discussions aboug farming, food and agriculture. Three responses.
Agricultural Education and Extension Service, Human Resources, Institutions and Agrarian Refrom Division, Food and Agricuture Organization of the United Nations
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 134 Document Number: C20562
Notes:
Burton Swanson Collection, 5 sections, World Conference on Agrarian Reform and Rural Development
Environment and Development Organization News and Networking, Asia Edition., Announces formation of the Centre for Alternative Agricultural Media (CAAM) to "focus on farmer friendly communication system." Explains that alternative agricultural media emphasize the need for farmer-friendly ideologies and practices in agricultural research and communication. Example cited: farm journals "published by the farmers and pens to farmers' hands." CAAM web site: http://www.farmedia.org
USA: National Project in Agricultural Communications, East Lansing, Michigan.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 193 Document Number: D07221
Notes:
Contributed by Hal Taylor, former Associate Director, Office of Communication, U.S. Department of Agriculture, and early staff member in the National Project in Agricultural Communications (NPAC)., Part of the Visual Communication Training Program of NPAC. 34 pages., A guide to philosophies, principles and procedures for instructors, training directors and others.
Review of a paper, "The Tuki System," presented by Werner Dick on "Strategies for Agricultural Extension in the Third World," International Agricultural Centre, Wageningen, The Netherlands, January 1984.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 129 Document Number: C19342
Notes:
Burton Swanson Collection, Based on a paper prepared by the World Bank for the World Conference of the International Women's Year, held in Mexico City, June 19-July 2, 1975
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 182 Document Number: C36255
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Regional workshop of this title held in Quito, Ecuador, April 20-22, 2004. 7 pages., Organized by the Food and Agriculture Organization of the United Nations in cooperation with the Latin American Association for Radio Education and the World Association of Community Radio Broadcasters.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: oversized box 2 Document Number: D08019
Notes:
John L. Woods Collection, Visuals and holder for two table-top presentations by Development Training and Communication Planning, UNDP Asia and the Pacific Programme, Bangkok, Thailand. 25 visuals.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23737
Notes:
From Indo-Asian News Service via The Hoot, Media South Asia. 2 pages., "News stories in the media of developing nations often lack critical analysis of the issues at stake and rarely represent the farmer's view."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: oversized box 2 Document Number: D08011
Notes:
John L. Woods Collection
In two folders, Overhead visuals for a presentation about making rural development projects more effective. Development Training and Communication Planning, UNDP Asia and the Pacific Programme, Bangkok, Thailand. 21 overheads.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10616
Notes:
12 pages., via website, Health Communication Capacity Collaborative., U.S. Agency for International Development (USAID Guatemala)and the Health Communication Capacity Collaboration(HC3)of Johns Hopkins University led this strategy in Guatemala from 2012-2016.
