Rogers, Everett M. (author) and Burdge, Rabel J. (author)
Format:
Research summary
Publication Date:
1965
Published:
USA: Farm Journal Inc., Philadelphia, PA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 71 Document Number: D10780
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Page 4 in Research Library Newsletter, Farm Journal, August 11, 1965., Selected findings of a small Ohio Agricultural Experiment Station study involving personal interviews with truck farmers in Ohio. Rankings of information sources were provided, by adopter category (i.e., innovators, early adopters, early majority, late majority, and laggards).
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 71 Document Number: D10776
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Research Library Newsletter, Farm Journal magazine, April 1, 1964. Claude W. Gifford Collection. 2 pages., Summarizes findings of a survey through a convenience sample of midwestern farmers by Fletcher, Wessel and Enright Advertising Agency, St. Joseph, Missouri. Invited information about biggest faults of farm advertising, farm shows attended, and most helpful sources of information for buying automated feeding system or grain storage and handling system.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 71 Document Number: D10779
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Pages 1-3 in Research Library Newsletter, Farm Journal, July 21, 1965., Brief summaries of findings in four theses conducted at the University of Illinois, 1958-1962.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 71 Document Number: D10781
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Pages 3-4 in Research Library Newsletter, Farm Journal, September 15, 1965., Findings from a national research project of the National Farm and Power Equipment Dealers and reported in Farm and Power Equipment magazine. Questions involved where farmers first see and hear such information and what sources they consider most useful.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: D10763
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Claude W. Gifford Collection. 22 pages., A Farm Journal document that briefly summarizes findings from 18 surveys conducted by universities, advertising firms, farm periodicals, and a trade association between 1957 and 1963.
