Sharing the importance of agriculture, agricultural education, and programmatic efforts through Extension is vital to ensuring policy makers and the general public understand the need for supporting the overall agricultural industry. However, communicatingsuch importance can be challenging without accurate, evidence-based language to describe what makes agricultural initiatives unique and effective. Furthermore, having knowledge of the unique strengths of Extension builds a foundation of resources agricultural staff can use in problem-solving, communication, and education techniques. A Delphi study was conducted to research the unique strengths of University of GeorgiaExtension in an effort to better educate and communicate with local and state stakeholders. Findings resulted in 11 strengths that gained 100% agreement from research respondents. Six thematic categories covering all agreed-upon strengths document strengths in an explicit way that can also help with internal communication and education effortswithin the Extension organization.
Lane, Carolyn S. (author / University of Minnesota)
Format:
Proceedings
Publication Date:
2000-03-29
Published:
Cuba: Association for International Agricultural and Extension Education
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: C20246
Notes:
Burton Swanson Collection, In section H of the "2000 conference proceedings: Association for International Agricultural and Extension Education", 16th Annual Conference, March 29th-April 1st, 2000, Arlington, Virginia, USA
Lass, Cynthia B. (author), Moss, Jeffrey W. (author), and Moss: Assistant Professor, Department of Agricultural Extension and International Education, Louisiana State University; Lass: Graduate Student, Department of Agricultural Extension and International Education, Louisiana State University
Format:
Journal article
Publication Date:
1988
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03083
Lavides, Margarita (author), Plantilla, Anabelle (author), Mallari, Neil Aldrin (author), Babaranza, Blas Jr. (author), de la Paz, Belinda (author), Nozawa, Cristi Marie (author), and World Conservation Union (IUCN), International Union for Conservation and Natural Resources.
Format:
Proceedings
Publication Date:
2003-09-07
Published:
Philippines
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: C24928
Notes:
Chapter 6 in Denise Hamu, Elisabeth Auchincloss and Wendy Goldstein (eds.), Communicating protected areas. Presented to the Vth IUCN World Parks Congress, Durban, South Africa, September 8-17, 2003.
Department of Agricultural Extension, The University of the West Indies
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: C20516
Notes:
Burton Swanson Collection, pages 151-159 from "Farm-household analysis, planning and development : a systems approach" Proceedings of a Caribbean Regional Workshop
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C25926
Notes:
Presented at the 2007 ACE/NETC conference sponsored by the International Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE) and the National Extension Technology Conference (NETC) in Albuquerque, New Mexico on June 16-19, 2007. 33 pages.
Leelasena, W.M. (author) and Dhammika, Chitrani (author)
Format:
Book chapter
Publication Date:
1996
Published:
Sri Lanka
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00562
Notes:
Pages 127-141 in Marilyn Carr, Martha Chen and Renana Jhabvala (eds.) Speaking out: women's economic empowerment in South Asia. Intermediate Technology Publications, London, UK. On behalf of Aga Khan Foundation Canada and United Nations Development Fund for Women. 238 pages.
Leonard, David (author), Sims, Holly (author), and Sims: Assistant Professor of Political Science, Claremont College, CA; Leonard: Associate Professor of Political Science, University of California, Berkeley, CA
Format:
Book chapter
Publication Date:
1990
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 81 Document Number: C04852
Notes:
In: Kaimowitz, David, ed. Making the link. Boulder, CO : Westview, 1990. p. 43-73
Liggett, Lyle (author / American National Cattlemen's Association)
Format:
Speech
Publication Date:
1967-11-29
Published:
USA: American Agricultural Editors' Association (AAEA).
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: D10758
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Five-minute speech at the annual meeting of the American Agricultural Editors' Association, Chicago, Illinois, November 29, 1967. 2 pages., Author suggests that AAEA continue to look closely at audiences it serves, changes in its setting, mission, direction, and means.
Lindsey, Angela B. (author) and Irani, Tracy A. (author)
Format:
Conference paper
Publication Date:
2016-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: D08129
Notes:
Research paper presented in the Agricultural Communications Section, Southern Association of Agricultural Scientists (SAAS) in San Antonio,Texas, February 7-8, 2016. 26 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29979
Notes:
Presented at the Agricultural Communications Section of the Southern Association of Agricultural Scientists Conference, Orlando, Florida, February 7-9, 2010. 26 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08634
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of research report. Missouri Agricultural Experiment Station, Columbia. Bulletin 668. 20 pages.
Lipscomb, Ed (author / Director of Public Relations, National Cotton Council of America, Memphis, TN) and Director of Public Relations, National Cotton Council of America, Memphis, TN
Format:
Book
Publication Date:
1960
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 27 Document Number: B02712
Notes:
AgCom Teaching, Memphis, TN : National Cotton Council of America, 1960. 52 p.
Loomis, Charles P. (author / Michigan State University) and Beegle, J. Allan (author / Michigan State University)
Format:
Book review
Publication Date:
1957
Published:
USA: Prentice-Hall, Inc., Englewood Cliffs, NJ
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C12299
Notes:
Francis C. Byrnes Collection. Hal R. Taylor Collection., 488 p., Summary of the book, with emphasis on Chapter 13, "Library and mass media systems" (pp. 403-432).
Online from https://doaj.org, Authors examined extension professionals, county agricultural commissioners, and members of farm bureaus and producer groups regarding their behavior and attitudes about use of information and communication technologies (ITCs). Results indicated that extension professionals experienced challenges in using ICTs more than the other sustainable agriculture stakeholders, "creating a technology gap between extension professionals and their clientele." Authors suggested use of an ICT community of practice and clear organizational guidelines for measuring and reporting performance related to ICT.
Mahler, Robert L. (author), Simmons, Robert (author), Gamroth, Mike (author), Pearson, Pat (author), Sorensen, Fred (author), and Barber, Michael E. (author)
Format:
Journal article
Publication Date:
2010-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35978
Malik, Abinta (author) and Kalleder, Sandra (author)
Format:
Book chapter
Publication Date:
1996
Published:
Pakistan
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00557
Notes:
Pages 21-43 in Marilyn Carr, Martha Chen and Renana Jhabvala (eds.) Speaking out: women's economic empowerment in South Asia. Intermediate Technology Publications, London, UK. On behalf of Aga Khan Foundation Canada and United Nations Development Fund for Women. 238 pages.
Management Training and Development Institute (author)
Format:
Manual
Publication Date:
1987
Published:
International: Management Training and Development Institute, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes5 Document Number: C12468
Notes:
Francis C. Byrnes Collection, Training manual for a seminar in Orlando, Florida, December 26, 1986-January 5, 1987. Includes teaching content, handouts, exercises and references. Approximately 200 p.
Mann, Alana (author) and International Association for Media and Communication Research, London, UK.
Format:
Abstract
Publication Date:
2010-07-18
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C36273
Notes:
Retrieved 03/22/2011, Via online. Page 15 in Book of Abstracts: International Communication Section of the IAMCR Conference, Braga, Portugal, July 18-22, 2010.
9 pages., Online via UI e-subscription., Author explored dual pressures on the U.S.Forest Service, based on changing culture of the home organization and external environmental factors involving topics such as forest plans, timber sales, oil and gas leases, and grazing permits on public land. Described approaches and experiences of the Forest Service, which as among the first federal agencies to institutionalize dispute resolution procedures formally and did so on its own initiative.
Manrique, Jorge (author), Palao, Juan A. (author), and de Mesquita, Mourik Bueno (author)
Format:
Book chapter
Publication Date:
1993
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17256
Notes:
Pages 167-175 in Carine Alders, Bertus Haverkort and Laurens van Veldhuizen (eds.), Linking with farmers: networking for low-external-input and sustainable agriculture. Intermediate Technology Publications, London, UK. 298 pages.
Recalls when three midwest editors (Clifford Gregory, Iowa State; Charles Dillon, Kansas; Clyde Marquis, Wisconsin) got together and called themselves "Ye College Editors." In 1909 or 1910. Met twice in succeeding years, author believes.
Mattocks, D.M. (author), Steel, R.E. (author), and Winrock International Institute for Agricultural Development, Morrilton, AK; Winrock International Institute for Agricultural Development, Morrilton, AK
Format:
Journal article
Publication Date:
1992
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: C06974
James F. Evans Collection; Adapted from a presentation entitled "Bridging the research-farmer gap : examining the role of nongovernmental organizations in agricultural extension" contained in Conference Proceedings, 1992 Symposium for Research in Agricultural and Extension Education; 1992 May; Columbus, OH
Introduction: "Extension editors are outgrowing their title. An individual in information work for the Agricultural Extension Service today must be more than an editor; more than a radio or news man; more than a teacher; more than an experienced specialist or agent who knows how to write and speak through mass media. If we in agricultural extension information are to realize the full potential of our work, we must develop a new profession."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35810
Notes:
Pages 451-453 in D. Michael Warren, L. Jan Slikkerveer and David Brokensha (eds.), The cultural dimension of development: indigenous knowledge systems. Intermediate Technology Publications Ltd., London, England. 582 pages.
McKiernan, Gerard (author) and Warren, D. Michael (author)
Format:
Book chapter
Publication Date:
1995
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35854
Notes:
Pages 426-434 in D. Michael Warren, L. Jan Slikkerveer and David Brokensha (eds.), The cultural dimension of development: indigenous knowledge systems. Intermediate Technology Publications Ltd., London, England. 582 pages.
USA: American Agricultural Editors' Association (AAEA).
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: D10756
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Five-minute speech at the annual meeting of the American Agricultural Editors' Association, Chicago, Illinois, November 29, 1967. 3 pages., Author encourages AAEA members to find ways for improving the flow and quality of information between commercial companies and farm magazines.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35809
Notes:
Pages 445-450 in D. Michael Warren, L. Jan Slikkerveer and David Brokensha (eds.), The cultural dimension of development: indigenous knowledge systems. Intermediate Technology Publications Ltd., London, England. 582 pages., Mission of the Third World Conservation Union.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00444
Notes:
Pages 67-83 in Thomas L. McPhail (ed.), Development communication: reframing the role of the media. Electronic resource from Wiley InterScience. Wiley-Blackwell, Chichester, UK. 239 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00443
Notes:
Pages 49-66 in Thomas L. McPhail (ed.), Development communication: reframing the role of the media. Electronic resource from Wiley InterScience. Wiley-Blackwell, Chichester, UK. 239 pages.
Meehan, Eugene J. (author) and Reilly, Charles (author)
Format:
Book chapter
Publication Date:
1982
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17122
Notes:
Pages 289-314 in Gwyn E. Jones and Maurice J. Rolls (eds.), Progress in rural extension and community development, Volume 1, Extension and rural advantage in rural development. John Wiley & Sons, Chichester. 336 pages.
2 pages., Online from publisher., "...a few 'constants' to keep in mind to guide your strategy for content and delivery" of information about policy changes to members of associations.
Meyer, Eugene C. (author / Associate Editor, Hoard's Dairyman)
Format:
Speech
Publication Date:
1967-11-29
Published:
USA: American Agricultural Editors' Association (AAEA).
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: D10754
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Five-minute speech at the annual meeting of the American Agricultural Editors' Association, Chicago, Illinois, November 29, 1967. 2 pages.
This newsletter article is maintained in the office of the Agricultural Communications Program, University of Illinois, Urbana-Champaign -- "International" file section - "OCIAC" file folder., Summary of efforts by U.S. agricultural communicators to raise the interest and knowledge of their colleagues and others in international agricultural communications work.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes2 Document Number: C12389
Notes:
Francis C. Byrnes Collection, Pages 116-130 in G.P. Wood and A.T. Mosher, Readings in agricultural administration, Agricultural Development Council, New York, NY. 244 p.
