20 pages., Online via UI e-subscription, Researcher examined the attitude reactions to trust among coworkers and between employees and management. Results provided support for the relationship between a climate of trust and group cohesion.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: D11631
Notes:
2 pages., Online via AgriMarketing Weekly. 2 pages., Revised name and mission of what was formerly the Agricultural Publishers Association (APA) and Connectiv Agri Media Committee.
2 pages., Online via publisher. 2 pages., Report from a former ACE officer who played a key role in "setting high standards for the ACE journal, then known as AAACE Quarterly, to a refereed, high-quality publication, now the Journal of Applied Communication."
Roberts, Owen (author / President, International Federation of Agricultural Journalists)
Format:
Commentary
Publication Date:
2020
Published:
International: International Federation of Agricultural Journalists (IFAJ), Ormstown, Quebec, Canada
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11647
Notes:
2 pages., Online from publisher., During a global coronavirus pandemic, IFAJ President Owen Roberts emphasizes the vital importance of journalists in helping people be informed and safe. "The world will change hugely in the next 365 days as we grapple with the pandemic... But two things won't change: these are farmers' need to feed the world and journalists' role in helping them do so. Through our global network for agricultural journalism, we can make a difference in how effective this all works out."
USA: Donald W. Reynolds National Center for Business Journalism, Arizona State University, Phoenix, AZ
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D11684
Notes:
2 pages., Online from publisher website., Noting that the nonprofit sector is the third-largest employer in the United States, the author encouraged reporters to provide context about these organizations in reporting the financial impact of COVID-19 on them. Food services and health care are among the sectors emphasized.
President of the National Association of Farm Broadcasting provides a current focus on agricultural and rural broadcasting in support of American agriculture.
Author emphasizes the value of farm broadcasters in sharing information about the numerous initiatives supported by the agricultural organizations such as the American Soybean Association.
2 pages., Online from publisher., "...a few 'constants' to keep in mind to guide your strategy for content and delivery" of information about policy changes to members of associations.
USA: Specialized Information Publishers Association (SIIA)
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11719
Notes:
Online via AgriMarketing Weekly. 2 pages., Announces consolidation of Connectiv, Association Media and Publishing, and the Specialized Information Publishers Association into one newly branded association.
Online from organization website. 2 pages., Describes steps being taken or planned for governance of SEJ, membership diversity, representation, allyship, and funding in the interest of achieving racial equality within SEJ and in the news industry at large.
Summary of changes associated with the 100-year history of the American Agricultural Editors' Association, as well as future challenges and opportunities.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11738
Notes:
2 pages, Online via Agri.Marketing. 2 pages., "Kansas Agri-Women is now replacing familiar signs on highways that aim to connect producers and consumers."
17 pages, via online journal, In disaster crises, communication among stakeholders and response organizations are important. In Florida, the role of the County Extension Director (CED) is threefold – educational programming, leadership of a county extension program, and county office administrative responsibilities. However, their primary role in disaster emergencies is to facilitate collaborations with state and federal partners. During Hurricane Irma in 2017, UF/IFAS CEDs assisted in response efforts. However, communication efforts can become challenging in such chaotic and stressful situations. This research explored communication challenges among CEDs, clients, and statewide partners in hurricane events. Insights into the communication role of CEDs could enhance UF/IFAS Extension’s communication plan for effective information dissemination post-disaster. The Uses and Gratifications Theory guided this qualitative study. Interviews occurred with nine CEDs from various counties across Florida. Results showed CEDs used numerous communication channels to connect with clients, staff, and statewide partners, mainly for the purposes of information dissemination. The main reasons for selecting these communication channels depended on its accessibility, reliability, and whether it was a usual form of communication. Some participants were unaware of available resources which resulted in duplicate efforts. Thus, they required additional information from statewide partners. Some participants also had difficulty connecting clients with people who could assist them with insurance information and aid. As such, this study recommended a central communication system to avoid redundant efforts, strengthening relationships with disaster agencies to promote information-sharing and avoid miscommunication, and developing a list of resources and contacts for CEDs’ first engagement in disaster response.
Online from publisher., Case example of arrangements by which participating ranchers and farmers are compensated for water they did not use. Financial support provided through cooperation with various organizations and environmental groups, based on shared interest in enhancing water conservation.
Citation, abstract, and conclusions (2 pages) printed for ACDC filing and storage., This study identified five underlying frames (mostly in print media but with attention to a television soap opera based on the MST's activities) and examined the images of the movement that the frames presented. "Though the coverage often presents the MST in a favorable light, it does not necessarily encourage the goal of mobilization that the movement seeks to promote."
Online via keyword search of UI e-catalog., Authors exmined the "forgotten history" of a scientific literature involving relationship between the media and farmers from the 1960s to date. "Farmers were once greatly valued in the media. There was a tacit agreement between members of the farming, government, and journalistic elite on the portrayal of the modern farmer figure. And yet this unity began to dissolve in the 1980s. Farmers were challenged in the public eye: awareness was raised about union struggles, doubt was cast on the cost of agricultural activities financed by society, new environmental concerns arose, promoted by journalists, and a series of health-related crises flourished in the 1990s."
Online via UI Library eCatalog., This article analyzed a spectrum of "food waste" frames appearing in contemporary U.S. public discourse, featuring a selection of selected television series, documentaries, a book, newspaper articles, social movement organizations, and citizen/community groups. Authors emphasized the importance of this issue and reported that they "anticipate a steady increase in the quantity and diversity of voices in food waste public discourse in the coming years."
Online via UI Library electronic subscription, Authors analyzed why some social movement organizations were more successful than others in gaining media attention. They drew upon organizational survey data from a representative sample of 187 local environmental organizations in North Carolina with complete news coverage of those organizations in 11 major daily newspapers in the state during the two years following the survey.
Via online issue. 1 page., Description of an award-winning handbook, entitled "Guide to the Capitol." It was produced and published by the Kansas Farm Bureau for use by members in engaging with elected officials at the Statehouse in Topeka, Kansas.
Via online issue. 1 page., Announcement and brief description of the award-winning ARC feature story, "Overcoming labor challenges," entered by Farm Credit East.
Online from the periodical, Through case examples, author reported that in order to attract a broader constituency, conservation organizations must often first address a history of missteps and exclusion. Also, "Rather than mandate a solution, organizations should 'look for outcomes that are community-led and collectively shared'."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12014
Notes:
Online from website of SpinSucks.com. 4 pages., Author briefly describes two case examples of crisis management (one effective, one ineffective), emphasizes the importance of a plan, and describes four steps to get started in planning.
Online from publisher. 4 pages., Author and current editor in chief of Progressive Farmer magazine describes his journey into agricultural journalism, with special emphasis on his participation in AAEA (1998 president) and the International Federation of Agricultural Journalists. "Why didn't someone warn me? I'm glad they didn't. Otherwise, I never would have joined AAEA or enjoyed the rich rewards of friendships from ag communicators both near and far."
National Association of Farm Broadcasting (author)
Format:
Directory
Publication Date:
2020
Published:
USA: National Association of Farm Broadcasting, Platte City, Missouri.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12128
Notes:
Printed directory via Jim Evans subscription. 100 pages., Annual membership directory. Contents include Broadcast Council of NAFB, Allied Industry Council, Non-Commercial Broadcast Council, Management and Sales Council, National Industry Sales Rep Firms, Students, Past Presidents, NAFB Hall of Farm, Farm Broadcaster of the Year, Emeritus, Honorary, and other sections.
Print copy from publisher by subscription. 154 pages., Annual directory and guide including sections: companies, marketing services, agencies, agricultural publications, broadcast, e-business associations, telephone directory, National Agri-Marketing Association (NAMA) directory, and Canadian Agri-Marketing Association (CAMA) directory.
Online from publisher. 3 pages., Activities and achievements of the California Women's Association, a volunteer organization of women concerned about challenges to California agriculture. Consists of 21 local chapters that focus on promoting agriculture locally and providing scholarships to students majoring in farming-related majors.
Sharing the importance of agriculture, agricultural education, and programmatic efforts through Extension is vital to ensuring policy makers and the general public understand the need for supporting the overall agricultural industry. However, communicatingsuch importance can be challenging without accurate, evidence-based language to describe what makes agricultural initiatives unique and effective. Furthermore, having knowledge of the unique strengths of Extension builds a foundation of resources agricultural staff can use in problem-solving, communication, and education techniques. A Delphi study was conducted to research the unique strengths of University of GeorgiaExtension in an effort to better educate and communicate with local and state stakeholders. Findings resulted in 11 strengths that gained 100% agreement from research respondents. Six thematic categories covering all agreed-upon strengths document strengths in an explicit way that can also help with internal communication and education effortswithin the Extension organization.
14 pages., The agricultural sector has been influenced significantly by agriculture and natural resources (ANR) policies voted in by elected officials. Many agricultural organizations and their members have sought to provide a ‘voice’ for the ANR industry and communicate with policymakers about emerging issues. It is necessary that such organizations and members be able to use that voice effectively. This study was conducted to examine the communication preferences of Florida agricultural organization members and factors that may encourage them to contact elected officials about an ANR policy. Respondents in this study least preferred to be contacted by their organization(s) via phone call or text message. They also identified local Extension offices and the university as the most trustworthy sources of communication regarding ANR policy. When contacting members to spur involvement in ANR policy decisions, organizational leaders should use a variety of communication mediums, including email magazines and printed newsletters and magazines, to promote engagement in ANR policy discussions. Future research is needed to examine other factors that may influence agriculture organization members’ communication with elected officials, as well as the types of messaging strategies organizational leaders can use to further members’ engagement in ANR policy decisions.
14 pages, This study examines how smallholder coffee farmers’ perceptions may influence their engagement in peer mobilization and collective action. Forty smallholder coffee farmers were interviewed in the Central Highlands region of Peru using a closed-ended instrument. The sample of smallholder farmers was achieved using purposive and snowball sampling methods. Quantitative data on farmers’ attitudes and aspirations regarding working with peers, autonomy, and external support as well as knowledge, skills, and behaviors pertinent to collective actions were collected and analyzed using descriptive and correlational procedures. Key findings indicate farmers perceive a need for external support, feel there are benefits of collective actions, and aspire to work with their peers. Based on the findings, it is recommended that practitioners and farmer group leaders focus training efforts on building smallholders’ knowledge and skills in mobilization, encourage peer association/collective action as a source of external support, and target knowledgeable, skilled and confident farmers to lead collective actions. This study has implications to bolster support for farmer-to-farmer extension and technical assistance systems and inform the identification of leader farmers.
9 pages, Poverty is an important issue for third world Sub-Saharan African countries such as Ethiopia. To assist with poverty alleviation, a great number of nongovernmental organizations have moved resources into the region, but the problem has not significantly improved. This paper studies the Jerusalem Children and Community Development Organization (JeCCDO), an NGO that has engaged in poverty alleviation programs in Ethiopia for more than 35 years. The study examines communication practices used by JeCCDO as part of its poverty alleviation programs in Negede Woito community (Bahir Dar, Ethiopia). We use a qualitative research methodology to assess the organization’s communication practices, as well as the challenges it and the Negede Woito community face. Poverty is perceived as lack of resources by JeCCDO, but the community also prioritizes other forms of poverty such as psychological and cultural. Our findings reveal that JeCCDO is renowned for using a social enterprise development model and a participatory communication approach. However, in practice we find these are not used. In the models, endogenous knowledge and grassroots communication were vital to community development, but JeCCDO did not implement them during planning, implementing, and evaluating community-based programs. Community workers who coordinated the organization and the community were Negede Woito community members. Besides grassroots communication, knowing the context and living situation of the community is mandatory for development agents. JeCCDO did not contextualize development efforts, such as sheep fattening and poultry for people who did not have shelter. In conclusion, we propose that nongovernmental organizations and development workers should reconsider their communication contexts and practices while launching new poverty alleviation programs.
4 pages, Resource constraints have lowered the number of collegiate livestock judging teams, dropping the number of opportunities for collegiate judging, even though interest among students remains high. These opportunities can be provided for less expense through student-led extracurricular organizations. This approach increases the student initiative required, but also provides an increased opportunity for developing and demonstrating leadership skills.
Poley, Jan (author) and Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE), Gainesville, Florida.
Format:
Journal article
Publication Date:
2004-11
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: C25533
Kern, Bob (author) and Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE), Gainesville, Florida.
Format:
Journal article
Publication Date:
2004
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: C25534
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25588
Notes:
Pages 179-202 in Andrew A. Moemeka (ed.), Development communication in action: building understanding and creating participation. University Press of America, Inc., Lanham, Maryland. 325 pages.
Akers, Cindy (author), Doerfert, David (author), West, Lindsay, M. (author), Davis, Chad (author), Fraze, Steven (author), and Burris, Scott (author)
Format:
Paper
Publication Date:
2007-02-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: C25602
Notes:
Retrieved March 19, 2007, Presented to the Agricultural Communications Section, Southern Association of Agricultural Scientists Annual Meeting, Mobile, Alabama, February 3-6, 2007. 14 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25824
Notes:
4 pages., Jubilee Celebration program of Swiss Agricultural Journalists (Schweizer Agrarjournalisten) featuring a seminar, dinner and excursions June 1-2, 2007, Ittingen Charterhouse, Switzerland.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25898
Notes:
Report of a session, "Building and maintaining science journalist associations," at the 5th World Congress of Science Journalists in Melbourne, Australia, on April 16-20, 2007. 2 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C25926
Notes:
Presented at the 2007 ACE/NETC conference sponsored by the International Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE) and the National Extension Technology Conference (NETC) in Albuquerque, New Mexico on June 16-19, 2007. 33 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C25989
Notes:
4 pages., Reports on activities and contributions of some professional communicators who have worked with International Agricultural Research Centers (IARCs) and the Consultative Group on International Agricultural Research (CGIAR) during the past half century.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: C26313
Notes:
6 pages., Part of a 59-page report of findings from a survey among executives at U.S. companies. This section focuses on responses from executives in the horticulture/farming sector.
Posted at www.agrimarketing.com, 40 pages., Special supplement to the November/December 2007 issue. Articles feature the development, influence and future of NAMA, as well as the professional fields it serves.
USA: Monsanto Agricultural Products, St. Louis, Missouri.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26740
Notes:
20 pages., Prepared for the Western Governers Conference in Salt Lake City, Utah, February 21, 1984, to discuss "The image of agriculture." Prepared by the public affairs office of Monsanto Agricultural Products in cooperation with the staff of Governor Ted Schwinden, Montana, and KUED-TV, Salt Lake City, Utah.
Australia: Department of University Extension, University of New England, Armidale, New South Wales, Australia.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26764
Notes:
Report of 28 pages provided as CD in John P. Brien, "Research contributions in agricultural extension and communication," a thesis submitted for the Degree of Doctor of Agricultural Science, Faculty of Natural Resources, Agriculture and Veterinary Science, University of Queensland., Analysis of an experimental adult education activity involving farmers in northern New South Wales. "The study concluded that, without a suitable research-extension linkage, the life of the project would be limited."
Reprint provided as CD in John P. Brien, "Research contributions in agricultural extension and communication," a thesis submitted for the Degree of Doctor of Agricultural Science, Faculty of Natural Resources, Agriculture and Veterinary Science, University of Queensland., Author makes some observations about agricultural extension and communication in the United States vis a vis Australia.
Agricultural Communicators of Tomorrow (ACT), Gainesville, Florida.
Format:
CD-ROM
Publication Date:
2003-03-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 167 Document Number: C27871
Notes:
Ricky Telg, National ACT Advisor, Files on this CD include the ACT logo in several formats and some content about National ACT, including its history, past convention sites, and some tips to keep ACT chapters active.
Agricultural Communicators of Tomorrow (ACT), Gainesville, Florida.
Format:
Video
Publication Date:
2003-03-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 194 Document Number: C27872
Notes:
Ricky Telg, National ACT Advisor, The video runs 12 minutes and provides a brief history of National ACT and the activities students can be involved with. It also profiles several former ACT members who now are gainfully employed from coast to coast in career sectors such as public relations, broadcasting, publications, government relation and corporate communications.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 167 Document Number: C27963
Notes:
3 pages., Brief description of resources of the interdisciplinary program, INTERPAKS (International Program for Agricultural Knowledge Sciences), at the University of Illinois.
