9 pages, Poverty is an important issue for third world Sub-Saharan African countries such as Ethiopia. To assist with poverty alleviation, a great number of nongovernmental organizations have moved resources into the region, but the problem has not significantly improved. This paper studies the Jerusalem Children and Community Development Organization (JeCCDO), an NGO that has engaged in poverty alleviation programs in Ethiopia for more than 35 years. The study examines communication practices used by JeCCDO as part of its poverty alleviation programs in Negede Woito community (Bahir Dar, Ethiopia). We use a qualitative research methodology to assess the organization’s communication practices, as well as the challenges it and the Negede Woito community face. Poverty is perceived as lack of resources by JeCCDO, but the community also prioritizes other forms of poverty such as psychological and cultural. Our findings reveal that JeCCDO is renowned for using a social enterprise development model and a participatory communication approach. However, in practice we find these are not used. In the models, endogenous knowledge and grassroots communication were vital to community development, but JeCCDO did not implement them during planning, implementing, and evaluating community-based programs. Community workers who coordinated the organization and the community were Negede Woito community members. Besides grassroots communication, knowing the context and living situation of the community is mandatory for development agents. JeCCDO did not contextualize development efforts, such as sheep fattening and poultry for people who did not have shelter. In conclusion, we propose that nongovernmental organizations and development workers should reconsider their communication contexts and practices while launching new poverty alleviation programs.
National Association of Farm Broadcasting (author)
Format:
Directory
Publication Date:
2020
Published:
USA: National Association of Farm Broadcasting, Platte City, Missouri.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12128
Notes:
Printed directory via Jim Evans subscription. 100 pages., Annual membership directory. Contents include Broadcast Council of NAFB, Allied Industry Council, Non-Commercial Broadcast Council, Management and Sales Council, National Industry Sales Rep Firms, Students, Past Presidents, NAFB Hall of Farm, Farm Broadcaster of the Year, Emeritus, Honorary, and other sections.
USA: Donald W. Reynolds National Center for Business Journalism, Arizona State University, Phoenix, AZ
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D11684
Notes:
2 pages., Online from publisher website., Noting that the nonprofit sector is the third-largest employer in the United States, the author encouraged reporters to provide context about these organizations in reporting the financial impact of COVID-19 on them. Food services and health care are among the sectors emphasized.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: D11631
Notes:
2 pages., Online via AgriMarketing Weekly. 2 pages., Revised name and mission of what was formerly the Agricultural Publishers Association (APA) and Connectiv Agri Media Committee.
Via online issue. 1 page., Description of an award-winning handbook, entitled "Guide to the Capitol." It was produced and published by the Kansas Farm Bureau for use by members in engaging with elected officials at the Statehouse in Topeka, Kansas.
Via online issue. 1 page., Announcement and brief description of the award-winning ARC feature story, "Overcoming labor challenges," entered by Farm Credit East.
Print copy from publisher by subscription. 154 pages., Annual directory and guide including sections: companies, marketing services, agencies, agricultural publications, broadcast, e-business associations, telephone directory, National Agri-Marketing Association (NAMA) directory, and Canadian Agri-Marketing Association (CAMA) directory.
Author emphasizes the value of farm broadcasters in sharing information about the numerous initiatives supported by the agricultural organizations such as the American Soybean Association.
President of the National Association of Farm Broadcasting provides a current focus on agricultural and rural broadcasting in support of American agriculture.
2 pages., Online via publisher. 2 pages., Report from a former ACE officer who played a key role in "setting high standards for the ACE journal, then known as AAACE Quarterly, to a refereed, high-quality publication, now the Journal of Applied Communication."
4 pages., Posted online February 12, 2020., Describes career and retirement plans of Ken Root, veteran agricultural broadcaster and former executive director of NAFB.
Online from organization website. 2 pages., Describes steps being taken or planned for governance of SEJ, membership diversity, representation, allyship, and funding in the interest of achieving racial equality within SEJ and in the news industry at large.
16 pages., Online via Directory of Open Access Journals (DOAJ.org)., Interviews with 203 smallholder farmers in Uganda indicated that households with higher level of information access through cell phone use and weak-tie information sources were more likely to use inputs.
2 pages., Online from publisher., "...a few 'constants' to keep in mind to guide your strategy for content and delivery" of information about policy changes to members of associations.
Roberts, Owen (author / President, International Federation of Agricultural Journalists)
Format:
Commentary
Publication Date:
2020
Published:
International: International Federation of Agricultural Journalists (IFAJ), Ormstown, Quebec, Canada
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11647
Notes:
2 pages., Online from publisher., During a global coronavirus pandemic, IFAJ President Owen Roberts emphasizes the vital importance of journalists in helping people be informed and safe. "The world will change hugely in the next 365 days as we grapple with the pandemic... But two things won't change: these are farmers' need to feed the world and journalists' role in helping them do so. Through our global network for agricultural journalism, we can make a difference in how effective this all works out."
21 pages, via online journal, How an agricultural organization handles the way the media reports a crisis can have an impact on the public’s perceptions of the organization, and sometimes the industry as a whole. The popularity of social media outlets as a venue for disseminating and gathering information and news makes the use of social media surrounding agricultural crises an important topic to investigate (Glynn, Huge, & Hoffman 2012; Hermida, 2010). A qualitative case study was conducted to investigate the use of social media tools during an agricultural crisis. The participants – communications directors, social media managers, and individuals with a close connection to the crisis under study – reported that social media was a major component of their communication efforts surrounding each crisis. Participants felt social media was very effective in these situations and had a major impact on their communication efforts. Although no participants reported using a structured social media strategy or crisis communication plan, they stated a need for such guidelines in the agricultural industry. From the data analyzed in this study, a model for using social media during a crisis situation, aimed specifically for use by those in the agricultural industry, was developed. This project was funded through the USDA's Beginning Farmers & Ranchers Project.
Commentary on "self-financed, self-serving 'science'" used by agricultural interests involving a variety of food, agriculture, and environmental issues.
Woodall, Colin (author / Chief Executive Officer, National Cattlemen's Beef Association)
Format:
Commentary
Publication Date:
2019-09-26
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11004
Notes:
3 pages., National Cattlemen's Beef Association, Centennial Colorado., Commentary on messaging being used by interest groups to pit beef producers against one another.
