National Project in Agricultural Communications (author)
Format:
Guide
Publication Date:
1956
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 47 Document Number: B05700
Notes:
Francis C. Byrnes Collection, Editor's Guide: Communication Training Program. Unit 3 -- Basic Communication. Section 3. 1956. The American Association of Land-Grant Colleges and State Universities. 40+ p.
Phase II, Examines how individuals are connected to each other by communication flows in a social system and its effect of diffusion and adoption of an innovation. The majority of farmers in villages seek information on farm and other related matters from their friends, neighbors and relatives which speaks of the role of interpersonal communication in diffusion of innovations. Farmers in a progressive village sought information on high yielding wheat varieties from the best farmers of the village and farmers in non-progressive villages sought information from their friends. A similar trend was observed in diffusion of high yielding rice varieties information in an innovative and a non-innovative village. Relates the interpersonal relationships with the adoption of particular innovations.
James F. Evans Collection, In: Development Communications Report, No. 38. Washington, D.C. : the Clearinghouse on Development Communication, 1982. p. 1
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08163
Notes:
Theodore Hutchcroft Collection, Columbia, MO: University of Missouri, 1984. Communications Guide CM150. 2 p. (In: North Central Regional Extension Publication no. 212)
