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    64. The contribution of oral traditions and mother tongues to the communication strategy in rural communities

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rapanoel, Didier (author)
    Format:
    Paper
    Publication Date:
    1991
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14095
    Notes:
    Pages 11-15 in Kwame Boafo and Nancy George (eds.), Communication processes: alternative channels and strategies for development support, IDRC-MR274e, International Development Research Centre, Canada. 1991. 97 pp. Selected papers prepared for a seminar held in Nairobi, Kenya, November 14-16, 1990.

    65. The history of word of mouth marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Erickson, Kathleen (author)
    Format:
    Journal article
    Publication Date:
    2005-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22566
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(6) : 42
    Notes:
    Traces use of word of mouth marketing strategies back to 1979 when Ciba-Geigy used peer influence selling teleconference programs to accelerate adoption of Dual herbicide.

    67. The power of words : an interview with Andreas Fuglesang

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fuglesang, A. (author / United Nations Center for Human Settlements / Habitat) and United Nations Center for Human Settlements / Habitat
    Format:
    Report
    Publication Date:
    1982
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 58 Document Number: C01619
    Journal Title:
    Development Communication Report
    Journal Title Details:
    38 : 1-2
    Notes:
    James F. Evans Collection, In: Development Communications Report, No. 38. Washington, D.C. : the Clearinghouse on Development Communication, 1982. p. 1

    68. The power of words: an interview with Andreas Fuglesang

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fugelsang, Andreas (author) and United Nations Center for Human Settlements / Habitat
    Format:
    Journal article
    Publication Date:
    1982-06
    Published:
    USA: Clearinghouse on Development Communication, Arlington, Virginia.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 125 Document Number: C16550
    Journal Title:
    Development Communication Report
    Journal Title Details:
    38 : 1-2
    Notes:
    In: Development Communications Report, No. 38. Washington, D.C. : the Clearinghouse on Development Communication, 1982. p. 1

    70. The stories people tell : are they part of the democratic process?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Traber, Michael (author / Editor, Media Development, London)
    Format:
    Journal article
    Publication Date:
    1988
    Published:
    Kenya
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08111
    Journal Title:
    Africa Media Review
    Journal Title Details:
    2 (2) : 115-123
    Notes:
    Theodore Hutchcroft Collection, This article offers some reflections on the locus of peoples' stories, or their Sitz in Leben, i.e., leisure time. It explores this concept briefly from the perspectives of social anthropology and mass media studies. It then draws a political typology of peoples' stories which are of some significance to Africa's modern story-tellers, the mass media. (original)