Phase II, Examines how individuals are connected to each other by communication flows in a social system and its effect of diffusion and adoption of an innovation. The majority of farmers in villages seek information on farm and other related matters from their friends, neighbors and relatives which speaks of the role of interpersonal communication in diffusion of innovations. Farmers in a progressive village sought information on high yielding wheat varieties from the best farmers of the village and farmers in non-progressive villages sought information from their friends. A similar trend was observed in diffusion of high yielding rice varieties information in an innovative and a non-innovative village. Relates the interpersonal relationships with the adoption of particular innovations.
Breuning, Thomas H. (author), Carey, Harry A., Jr. (author), and Agricultural and Extension Education, Penn State University, University Park, PA
Format:
Conference paper
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07846
Notes:
James F. Evans Collection, Mimeographed, 1994. 5 p. Paper presented at the International Agricultural Communicators in Education Conference, Moscow, ID/Pullman, WA, July 16-20, 1994.
Compton, J. Lin (author), Mundy, Paul (author), and Mundy: Center for Indigenous Knowledge for Agriculture and Rural Development, Iowa State University; Compton: Professor of extension education and international agriculture, University of Wisconsin, Madison, WI
Format:
Journal article
Publication Date:
1991
Published:
USA: Clearinghouse on Development communication, 1815 N. Fort Meyer Dr., Suite 600, Arlington, VA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06355
Cox, Linda J. (author), Martin, Michael V. (author), and Cox: Assistant Professor, Department of Agricultural and Resource Economics, College of Tropical Agriculture and Human Resources, University of Hawaii at Manoa, Honolulu, HI; Martin: Professor, Department of Agricultural Economics, Oregon State University, Corvallis, OR
Format:
Journal article
Publication Date:
1989-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 75 Document Number: C03825
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03421
Notes:
Online via AgriCultures Network, Wageningen, Netherlands. Written during a workshop to document lessons learnt in rural development in Sudan, conducted by ILEIA [Centre for learning on sustainable agriculture] for IFAD [International Fund for Agricultural Development]., Features experiences of KariaNet (Knowledge Access for Interconnected Areas Network)in establishing a network around relatively new concepts such as knowledge management, knowledge sharing and communities of practice. 4 pages.
Traces use of word of mouth marketing strategies back to 1979 when Ciba-Geigy used peer influence selling teleconference programs to accelerate adoption of Dual herbicide.
James F. Evans Collection, In: Development Communications Report, No. 38. Washington, D.C. : the Clearinghouse on Development Communication, 1982. p. 1
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08163
Notes:
Theodore Hutchcroft Collection, Columbia, MO: University of Missouri, 1984. Communications Guide CM150. 2 p. (In: North Central Regional Extension Publication no. 212)
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: D07700
Notes:
Full dissertation available online at:
http://ufdc.ufl.edu/UFE0049760/00001, Executive summary of doctoral dissertation, Department of Agricultural Education and Communication, University of Florida, Gainesville. 5 pages.
Leal, Arthur (author), Telg, Ricky W. (author), Rumble, Joy N. (author), Stedman, Nicole LaMee Perez (author), Treise, Debbie M. (author), and Universit of Tennessee, Knoxville
University of Florida
Association for Communication Excellence
Format:
Journal article
Publication Date:
2019
Published:
United States: New Prairie Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10428
22 pages., Via online journal., This national study sought to expand on current research to identify the importance of and graduates’ ability to perform selected social skills to aid in curricula evaluation and small program development. Using three evaluation groups – agricultural communication graduates, communication industry professionals, and agricultural communication faculty members – 193 individuals responded to the online survey. The most important social skills were those associated with having work values and transitioning into an organization to be a productive member in the workplace. Graduates placed a higher importance on social skills than the other two evaluation groups. All three evaluation groups showed some agreement on graduates’ highest ability to perform several social skills: The ability to be trustworthy, trained, reliable, professional, dedicated, and behave ethically were assigned the highest mean ability. A significant difference was found with the ability graduates afforded themselves in having common sense, being professional, and encompassing maturity versus the other two evaluation groups. Recommendations included incorporating and identifying social skills into instruction for students. Group work, presentations, internships, and student organizations were proposed as opportunities for social skill attainment. Agricultural leadership principles, oral communication, and professional development courses were recommended for new and developing agricultural communication programs that could serve to incorporate the most important social skills. Faculty members could benefit from research that can identify more effective measures to evaluate social skill attainment. Recommendations for future research included a similar assessment with technical skills and for other elements of the Agricultural Communication Program System Model to be assessed.
National Project in Agricultural Communications (author)
Format:
Guide
Publication Date:
1956
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 47 Document Number: B05700
Notes:
Francis C. Byrnes Collection, Editor's Guide: Communication Training Program. Unit 3 -- Basic Communication. Section 3. 1956. The American Association of Land-Grant Colleges and State Universities. 40+ p.
Norris-Parish, Shannon L. (author), Leggette, Holli R. (author), Pesl Murphy, Theresa (author), Parrella, Jean A. (author), Richburg, Audra (author), and Herring, Andy D. (author)
Format:
Journal article
Publication Date:
2024-01-12
Published:
UK: Oxford University Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13252
9 pages, Animal scientists face an increasing need to communicate with the lay public because of the public’s interest in the origin and production of animal-sourced foods. Consumers’ increased interest infers a critical need for effective communication skills among animal science graduates. Effective communication skills are mandatory if students are to explain scientific information and mitigate misinformation about livestock production. The purpose of our study was to investigate the communication styles and communication effectiveness of upper-level animal science students enrolled in a beef cattle production and management course at Texas A&M University across five semesters (N = 241; spring 2018 = 61, summer 2018 = 15, Fall 2018 = 54, spring 2019 = 55, and fall 2019 = 56). Male animal science students (n = 25; 32.9%) preferred assertive and direct communication (a driver communication style) and female students (n = 32; 19.4%) preferred collaborative and accommodating communication (an amiable communication style). Students were moderately experienced with beef cattle production (M = 3.09, SD = 1.07) before enrolling in the course; however, former beef cattle experiences did not influence their preferred communication style [F(10, 230) = 0.36, P = 0.96]. Researchers also observed students’ communication skills during an end-of-semester beef cattle production and management project presentation and identified strengths and weaknesses. Students demonstrated strong, in-depth animal industry knowledge, an ability to connect beef production techniques to management success, and critical thinking skills when answering questions. Oral communication skills warranting improvement included integrating visual aids and/or visual slides to support findings, using improved stage presence and confidence, and sharing responsibilities when presenting as a team. Finally, completion of a supplemental communication training module, intended to develop oral communication skills, significantly improved [F(1, 55) = 4.16, P = 0.046] students’ beef cattle production and management project presentation scores. As students become aware of their communication preferences and tendencies, they become equipped to adjust their communication practices and techniques when needed. Through this study, we gained insight into students’ communication tendencies and skills, which can be used to provide curricular recommendations and enhance students’ workforce readiness.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14095
Notes:
Pages 11-15 in Kwame Boafo and Nancy George (eds.), Communication processes: alternative channels and strategies for development support, IDRC-MR274e, International Development Research Centre, Canada. 1991. 97 pp. Selected papers prepared for a seminar held in Nairobi, Kenya, November 14-16, 1990.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08807
Notes:
Pages 203-212 in Debra A. Reid, Interpreting agriculture at museums and historic sites. United States: Rowman & Littlefield Publishers, Inc., Lanham, Maryland. 265 pages.
Theodore Hutchcroft Collection, This article offers some reflections on the locus of peoples' stories, or their Sitz in Leben, i.e., leisure time. It explores this concept briefly from the perspectives of social anthropology and mass media studies. It then draws a political typology of peoples' stories which are of some significance to Africa's modern story-tellers, the mass media. (original)
