Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09064
Notes:
James E. Grunig Collection, Pages 50-82 in Grunig, Larissa A. (Ed.), Monographs in Environmental Education and Environmental Studies: Environmental activism revisited: The changing nature of communication through organizational public relations, special interest groups and the mass media. The North American Association for Environmental Education, Troy, Ohio. 32 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 1 Document Number: B00153
Notes:
AgComm Teaching. Hal R. Taylor Collection., Ithaca, NY : Agricultural Experiment Station, Dept. of Rural Sociology, Cornell University, Ithaca. 8 p. (Rural Sociology Publication 22)
Lundy, Lisa K. (author), Rogers-Randolph, Tiffany M. (author), Lindsey, Angela B. (author), Hurdle, Clay (author), Ryan, Heather (author), Telg, Ricky W. (author), Irani, Tracy (author), and University of Florida
Format:
Online journal article
Publication Date:
2018
Published:
United States: New Prairie Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10155
16 pages, via online journal article, Farming, by the very nature of the occupation, is riddled with uncertainty. The risks associated with the agriculture industry are just as diverse as the industry itself. For all risks, one challenge is the development and dissemination of safety communication materials tailored for diverse audiences. Valkenburg, Semetko, and Vreese (1999) examined common frames used in news media. Their analysis pointed to four commonly used news frames: conflict, human interest, responsibility and economic consequences. The purpose of this study was to describe the agricultural and health safety issues discussed in Florida news media during the year 2016, discussing the prominence of the frames outlined by Valkenburg et al. (1999). In this study, the most prominent frame was the human interest frame, followed by responsibility, economic consequences, and conflict. Frames carry a great deal of weight in shaping individuals’ opinions, attitudes, and actions towards agriculturally based messages; therefore it is essential for agricultural communicators to understand the framing of agricultural health and safety issues. Acknowledging the frames used in the reporting of agricultural issues allows agricultural communicators to enter into informed interactions with media outlets and better prepare the resources they provide to them. These framing analyses also provide agricultural communicators with a solid foundation on which to best position and frame their messaging on behalf of the industry. Further research is recommended to examine frames from an audience perspective and to investigate the impact of human interest frames in the presentation of agricultural news articles.
Hodges, Donald G. (author), Luloff, A.E. (author), and Luloff: Department of Agricultural Economics and Rural Sociology, Pennsylvania State University, University Park, PA 16802; Hodges: Department of Forestry, Mississippi State University, Mississippi 39762
Format:
Journal article
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06516
James F. Evans Collection, Since the late 1950s and 1960s, New Hampshire has experienced unprecedented growth. During the past two decades, this growth has begun to be felt in the state's North Country, particularly among its many small communities. As a result of developmental pressures in this region, numerous local problems related to the environment and socio-economic conditions surfaced. The responsibility for meeting the challenges of such growth and development often fell on amateur bureaucrats. Relatively little is known about how representative such officials are of their local citizenry in terms of attitudes and opinions or socio-demographics. This paper presents the results of a study comparing demographic characteristics and assesses the congruence of attitudes of citizens and local government officials in the North Country of New Hampshire. (author)
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11754
Notes:
Online from AgriMarketing Weekly. 3 pages, Highlights from a national survey representing all age groups of U.S. consumers. Nearly one-half said they were concerned or extremely concerned about the safety and reliability of the food chain as a result of the coronavirus pandemic.
